Hasta La Creative!

Well that didn’t take very long. One day after Uruguayan superstar Luis Suarez bit Italian defender Giorgio Chiellini, Amsterdam-based creative agency ACHTUNG! redesigned their original Suarez themed Pacman game Hapman to have a little fun with yesterday’s incident. They’ve renamed the game BiteMan.

In the game, while running away from the Mexican referee as Luis Suarez, players need to “munch” through all Chiellini’s before Marco Rodriguez catches them. have at it!

At CNN, the Cable News Network owned by Turner Broadcasting, they no longer talk about television, says European leader Petra Malenicka.

Le sculpteur Ben Young, né en Nouvelle-Zélande, crée d’incroyables sculptures très réalistes, faites avec du verre transparent. Des bustes, des vagues, des formes plus abstraites ondulantes et connectées : un panorama de son travail est disponible en images dans la galerie.

The Beacon.

Wild Southerly.

Born in a storm.

Hidden Beginnings.

New Beginnings.

Plucked.

Anchored.

Dangerous Curves.

#.

L.O.V.E.

Oxygen.

Parallels I.

Parallels II.

Parallels III.

Rough Waters.

Shore Break.

Com elementos que trazem ousadia e inovação, a campanha “Não é fácil ser líder em mais de um segmento”, tem como objetivo comunicar a estreia do Grupo NZN (No Zebra Network) no Top 10 de audiência da internet brasileira, conforme ranking da comScore.

A NZN é um produtor de conteúdo para o meio digital, responsável por alguns dos mais populares websites da internet brasileira, como Baixaki, Tudo Gostoso, Baixaki Jogos, Minha Série, TecMundo, Superdownloads, Mega Curioso e Em Resumo. Em conjunto, os sites do Grupo NZN possuem atualmente mais de 30 milhões de visitantes únicos por mês, sendo líder nas categorias de downloads, tecnologia, culinária e notícias sobre games.

A proposta das peças é trazer imagens irreverentes – como um campeão de fisiculturismo que também é bailarino ou uma miss que também é campeã de MMA – o que traduz fielmente e ressalta a versatilidade do produtor de conteúdo.

Além de peças para veiculação em mídia impressa e digital, a campanha contempla também o lançamento do novo site corporativo do grupo (www.gruponzn.com), ações de marketing promocional e um vídeo institucional bastante lúdico e divertido, que mostra a importância da segmentação de conteúdo em meio a tantas informações disponíveis atualmente na web.

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[Esse post é trazido a você por Grupo NZN. Texto de responsabilidade do anunciante.]

Post originalmente publicado no Brainstorm #9
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This morning we learned that Deutsch LA signed Matthew O’Rourke as its newest Executive Creative Director.

O’Rourke has worn several hats during his decade-plus in the agency world: Copywriter at MRM; ECD at CP&B; GCD at McCann; owner of a stolen bike. In his most recent role he served as Creative Director at W+K, where he famously worked on campaigns for Old Spice, Levi’s, Sony, Powerade and Oreo. On the many awards he’s won, O’Rourke writes:

“I think the whole racket is rubbish.”

(more…)

New Career Opportunities Daily: The best jobs in media.

Is there anything dogs love more than a good dog butt?

BarkBox, a monthly gift subscription service for dogs, has been experimenting with advertising directly to man’s best friend. And its latest attempt to get inside the canine cranium is nothing more than 30 seconds of staring directly at a dog’s butt. The company even went so far as to have an actual dog-butt casting call to find the perfect doggy derriere.

The view from behind should look familiar to dog owners who are used to having dog butts shoving into their face on a daily basis. And from the completely unscientific testing that I tried, dogs seem very happy to look at another dog’s butt on a screen.

Of course, it’s gotta be kind of a tease to look at that sweet, sweet dog butt and not get a single sniff.

CREDITS
Client: BarkBox, Inc
Agency: Graham Douglas & Kenny Kim
Creative Director: Henrik Werdelin
Art Director/Copywriter: Rob Schutz

As the importance of both “context” and “mobility” come into their own in the media, outdoor stands to reap the benefits, says Chris Forrester.

Pour une famille habitant le Nord de l’Allemagne, Baumraum a construit la Treehouse Djuren en bois, perchée au milieu de deux chênes. Imaginée sous la forme d’un oeuf, la cabane est une pièce de repos avec un lit creusé et des fenêtres assez larges pour admirer la forêt. A découvrir à travers les photos d’Alasdair Jardine.

For a long time, one key to being a successful digital marketer was sheer doggedness. Across the industry, conference rooms were crammed with exhausted people, impossible-to-read whiteboards and stacks of Microsoft Excel printouts.

More sites, devices, tactics and algorithms in the system just meant there were more things you had to check and double-check.

A generation of “helicopter marketers”

Continue reading at AdAge.com

Aereo was ruled illegal on Wednesday by the Supreme Court, which held that the company’s technology letting subscribers stream and record broadcast TV using without the broadcaster’s permission infringes on the networks’ copyright.

Justices ruled 6 to 3 that Aereo is equivalent to a cable company, not merely an equipment provider. It wasn’t clear how the justices’ usual ideology would play out in a case about technological innovation and copyright, but in the end it was three of the court’s most conservative members who voted in favor of Aereo: Antonin Scalia, Clarence Thomas and Samuel Alito. Stephen Breyer, John Roberts, Anthony Kennedy, Ruth Bader Ginsburg, Sonia Sotomayor and Elena Kagan ruled against the company.

It’s a resounding victory for broadcasters such as CBS, NBC, Fox, ABC and allies such as the NFL, which argued that Aereo steals networks’ signals and would have forced broadcasters and major sports out of over-the-air transmissions to protect their intellectual property.

Continue reading at AdAge.com