Jun
25
Deutsch LA Scores ECD from W+K
Posted in: UncategorizedThis morning we learned that Deutsch LA signed Matthew O’Rourke as its newest Executive Creative Director.
O’Rourke has worn several hats during his decade-plus in the agency world: Copywriter at MRM; ECD at CP&B; GCD at McCann; owner of a stolen bike. In his most recent role he served as Creative Director at W+K, where he famously worked on campaigns for Old Spice, Levi’s, Sony, Powerade and Oreo. On the many awards he’s won, O’Rourke writes:
“I think the whole racket is rubbish.”
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