Hasta La Creative!

O Flickr está repleto de ideias bacanas para quem curte explorar a rede social. Uma delas é The Dark Side of the Covers, projeto criado pelo usuário Harvezt que tenta desvendar o mistério: como seria a capa de seu disco favorito se vista por trás?

Harvezt traz diferentes perspectivas das imagens que ilustram discos como Is This It, dos Strokes, Abbey Road, dos Beatles, Killers, do Iron Maiden, Nevermind, do Nirvana, e Master of Puppets, do Metallica. Abaixo, fizemos uma pequena seleção, mas vale acessar o perfil para conferir outras capas.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

We received your tips; it seems that a portion of the T-Mobile account is no longer with TracyLocke Dallas.

We hear that the agency first encountered rumblings about T-Mobile shopping around several months ago and broke the account into two separate portions: retail and national. In the ensuing pitch, TracyLocke retained the retail portion of the account but lost the national portion to an as-yet-unknown competitor.

We know very little in the way of specifics, but the news supposedly became official within the agency this week. In case you missed it, TracyLocke CEO Beth Ann Kaminkow also left for a position with Westfield Group earlier this month.

For context, Publicis Seattle has been creative AOR for T-Mobile since 2006.

Details as they come in.

New Career Opportunities Daily: The best jobs in media.

Mr. Levy is the highest-profile writer hired full time by the site, which began as a place where anyone can write but is adding more professionals.

This is so cool. Coke has its Happiness Machines. Belgian snack brand Herta has The Football Machine. To tout their special Knacki FootBall snacks, the brand hooked up with Belgian football legend Leo Van Der Elst to create a vending machine inside which people could challenge Der Elst to a game.

Working with BBDO Digital, Herta placed a tiny football pitch inside a vending machine. When passersby pressed a button, a door would open and there would be Der Elst ready to take on opponents. If Der Elst was beat, the challenger would get a free package of Knacki Football snacks.

This young lady was one of the players. Interesting.

Dariel Studio a imaginé la maison « Beijing Fantasy » en Chine. Il s’agit d’un appartement très coloré et original, allant de pair avec la personnalité du client. Thomas Dariel a brillamment joué avec les textures, les lignes et les formes pour créer un lieu accumulant des pièces similaires à des oeuvres d’art.

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Honda reveals that the Honda Fit is gluten-free, while Walmart enlists TV foodie Adam Richman for another one of his spots plugging the retailer’s grocery offerings (specifically ground beef). And Old Navy pitchwoman Amy Poehler is running for office — though it’s not clear which office — and it appears that she’s just as distracted and noncommittal a wannabe politician as a soccer coach and so on.

As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.

Continue reading at AdAge.com

Craig Elbert did not start out looking to work in marketing or in digital. An English lit major at Dartmouth with an MBA from Wharton, Mr. Elbert began his career in finance. But today he leads digital efforts for Bonobos, an online menswear brand that has been recognized for its exceptional fit and great customer serviceas well as an industry-leading approach to using data.

When Mr. Elbert started with Bonobos, the company had only a dozen people on staff. Five years later, as VP-marketing, Mr. Elbert now oversees the company’s customer acquisition, retention, public relations and brand marketing teams. He says his goal with Bonobos marketing is to balance the data-driven approach of a high-growth online retailer with the confident intuition of a fresh lifestyle brand.

He’s recognized as a Digital Trailblazer for leading Bonobos’ risk-taking and data-driven approach to increasing sales and driving new business.

Continue reading at AdAge.com

Last night a somewhat absurd pitch email was making the rounds at Ad Age. Lots of absurd pitch emails make the rounds at Ad Age every day, but this one stood out for its particular spin. Subject-lined, “NYC OPP: The Snapchat for Flowers Launches in NYC, Eliminating the Disappointing Arrangements We All Constantly Get,” it began,

“Have you ordered from an online flower site, thinking you were getting an arrangement of red roses and purple irises, but receiving nothing like what you thought you were getting? Enter ‘BloomSnap,’ also known as the ‘SnapChat for flowers.’ Whenever you order from BloomNation.com, the world’s largest online flower marketplace that’s disrupting the industry by cutting out the middlemen (i.e. 1-800-Flowers), you will receive a photo of your completed arrangement before anything’s sent out the door, ensuring that what you order is what you get.”

BloomNation, which is launching in New York City, has an idea that might well appeal to consumers without the private-equity-elevator-pitch Snapchat metaphor.

Continue reading at AdAge.com

(TrendHunter.com) Ben Hickey, a Dublin-based illustrator, cleverly turns pop culture objects into objects that people use on a daily basis. The hybrid drawings are surreal and almost look like optical illusions.

He…

“If you could give one piece of advice to your childhood self, what would it be?” That’s one of the prevalent question being asked by artist/filmmaker Ivan Cash and his crew at Cash Studios, who were commissioned by cosmetics giant L’Oreal of all brands to make “a film about inspiration.” Rather than create an actual original film, though, Cash, the man who once told us that “reality is malleable,” to “stop making ads” and who was also a collaborator on the Couchella project from last year , turned his lens on the citizens of San Francisco to see what inspires them. As you’d expect, the four-minute film above features random strangers ranging from street musicians to former basketball coaches in SF sharing their thoughts on the aforementioned question or others like “What’s your greatest struggle?” and “what does inspiration mean to you?”

The New Age-y music combined with the people of San Francisco and the city scenery make for a very “Deep Thoughts by Jack Handey”-esque effort, but what the hell, we could all perhaps use a little life-affirming insight from time to time. Of course, this type of project where Cash turns his camera on the people is nothing new for the man, as this SF project follows up his film from last year in NYC, where he asked people what the “Last Photo” on their phone was. While different in concept and tone  of course, Cash’s two efforts on two coasts follow the same basic template and leave us wondering if his next short film will do the same and take somewhere in between. Guess we’ll have to wait and see. Credits after the jump.

(more…)

New Career Opportunities Daily: The best jobs in media.