Advertising Agency: Y&R, Auckland, New Zealand
Chief Creative Officer: Josh Moore
Art Directors: Tom Paine, Mark Tallis, Tom Paine
Copywriter: Cameron Dowsett
Producer: Michele Richards
Associate Creative Director: Tom Paine
Agency Executive Producer: Christina Hazard
Agency Producer: Marique Knight
Photographer: Troy Goodall
Retoucher: Electric Art
Designer: Lex Fleming
Senior Account Manager: Mike Keen
Advertising Agency: Y&R, Auckland, New Zealand
Chief Creative Officer: Josh Moore
Art Directors: Tom Paine, Mark Tallis, Tom Paine
Copywriter: Cameron Dowsett
Producer: Michele Richards
Associate Creative Director: Tom Paine
Agency Executive Producer: Christina Hazard
Agency Producer: Marique Knight
Photographer: Troy Goodall
Retoucher: Electric Art
Designer: Lex Fleming
Senior Account Manager: Mike Keen
Advertising Agency: Y&R, Auckland, New Zealand
Chief Creative Officer: Josh Moore
Art Directors: Tom Paine, Mark Tallis, Tom Paine
Copywriter: Cameron Dowsett
Producer: Michele Richards
Associate Creative Director: Tom Paine
Agency Executive Producer: Christina Hazard
Agency Producer: Marique Knight
Photographer: Troy Goodall
Retoucher: Electric Art
Designer: Lex Fleming
Senior Account Manager: Mike Keen
Ogilvy & Mather Mexico teamed up with Central North Films and director Rodrigo Garcia Saiz for Mexico’s National Council to Prevent Discrimination (Conapred) to deliver a startling visualization of psychological abuse.
In the disturbing 45 second spot, a woman is seen casually strolling the produce section of a grocery store. When she receives a text she is violently propelled into a stand of avocados and proceeds to beat herself (which is meant to symbolize an invisible aggressor). Eventually she gets up off the floor and attempts to nonchalantly continue with her grocery shopping. It’s all very troubling and difficult to watch, which is exactly the point. The end of the spot makes the intent clear with the message, “Psychological violence is as serious as physical abuse. If you don’t speak up, nobody will see it.” It may be brutal, but it’s also impossible to ignore, while also combating the tendency (of perpetrators, witnesses, and often even victims) to minimize the effects of psychological abuse. Stick around for credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
The smart fortwo electric is fun to drive. To prove it, BBDO Berlin came up with an entertaining idea. the Smart DJ. A game in which you had to guess the song by making the Smart car drive around a vinyl stage at the correct speed.
Beauty brand O Boticário partnered with upcoming movie Rio Eu Te Amo (the next in the series after Paris, je t’aime and New York I love You) to create the very first perfume inspired by the essence of Rio.
People magazine lost roughly a dozen staff members to layoffs and buyouts last week, according to people familiar with the matter. The departures come just before Time Inc., owner of People, starts to trade independently of Time Warner on Monday, June 9.
People is the largest money maker at Time Inc., comprising nearly 20% of the company’s revenue, according to SEC filings.
A spokeswoman for People declined to comment specifically on the job reductions. In an email, she said, “We are always looking for ways to improve efficiencies and bring in new skills sets to keep up with our changing business.”
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Bud Light kicks off its “Whatever, USA” promotion, part of a summer campaign that Ad Age’s E.J. Schultz previewed yesterday, while Red Robin says its Banzai Burger, which features a teriyaki-glazed patty topped with grilled pineapple, is “to die for” (spoiler: a sword is involved in this spot). And Stephen Colbert visits Colorado, where he munches on Wonderful Pistachios (“green, natural and available without prescription in all 50 states”) and hangs out with a stoned eagle.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
Ms. Beck was a widely read newspaper columnist and broadcast figure who helped bring an impartial style to the world of celebrity gossip.
JWT has hired Matt Eastwood as its worldwide chief creative officer, filling a role that has been vacant since Craig Davis left in 2009.
Sur une musique composée par Tom Day, le photographe et vidéaste Nathan Kaso a réalisé un timelapse sur l’événement Alpine Classic et le club Audax Australia. Il a réussi à capturer à merveille les cyclistes, les petites villes et les beaux paysages, en parcourant 2000 kilomètres pendant le tournage en Australie.
Where else? Texas.
Chipotle, that farm-friendly, Denver-based home for burrito mavens, has earned a fair amount of love in marketing circles for its witticisms, its literary credentials and its dedication to original content.
Now you can add Austin’s GSD&M to the chain’s long and winding wrap list of aficionados.
New Career Opportunities Daily: The best jobs in media.
Multi-cultural-focused ad agency UniWorld Group has officially rebranded, simplifying its name to UWG, which comes on heels of the second anniversary of the leadership of the agency’s new chairman and CEO, Monique L. Nelson, whose focus has been to turn the outfit into an “insight-driven, storytelling agency” for its clients. Some of those on the roster include the USMC, Colgate Palmolive and Lincoln.
In a statement, Nelson says, “This is a very exciting time. Not just for UWG, but for the industry. The landscape is changing every day, and we have to be nimble and ready to act. As marketers, our clients look to us to tell their story to consumers. We can’t do it without studying and understanding cultural trends that help us tell our clients’ stories with passion, depth and integrity.” Along with its headquarters in Brooklyn, UWG also houses its Culture Labs incubator in Detroit and Atlanta.
New Career Opportunities Daily: The best jobs in media.
Jason Collins. Michael Sam. Robbie Rogers. It’s been an eventful couple of years for athletes coming out publicly in professional sports. And now, YouTube, a longtime supporter of gay rights, is celebrating diversity in sports with a campaign themed #ProudToPlay, set to run all through June, which is LGBT Pride Month and also will include the first two weeks of the World Cup in Brazil.
A star-studded anthem spot from 72andSunny features clips of everyone from Nelson Mandela to President Obama to Kobe Bryant talking about both the transcendent power of sports and the courage of gay athletes to be open in a sometimes hostile environment.
“We applaud the courage and openness of athletes at all levels who have come out and admire their teammates, friends, families, and supporters who are all proving that it doesn’t matter who you are or who you love—what matters is that you put forward your best effort,” YouTube says in a blog post.
“We stand with our community in the belief that youth everywhere should all have the same opportunities to grow up and pursue their dreams and passions, on or off the field.”
Other media agencies aren’t likely to follow in GroupM’s footsteps by striking broad agreements to use C7 in upfront deals this year, according to people familiar with the upfront market.
GroupM has entered into agreements with broadcasters including CBS, Fox and NBC to pay for ad time based on commercial ratings across seven days, a measure called C7 in the industry. The current standard, C3, only considers commercials seen within a three-day window.
While most agencies did C7 deals for select clients during last year’s upfront, GroupM’s agreements will apply to a breadth of clients across its portfolio of agencies, according to people familiar with the pacts, making it the biggest move yet into paying for seven-day viewing.
– Want to win some lipstick. All you have to do is lip read these lips. In Dutch or French.
– Want to experience the smell of Rio de Janeiro? Check out this perfume.
– Capitalizing on (15 years later) the Hot or Not trend, Flamigel skin cream for burns is out with Hot or Not stickers that indicate whether or not an object in the home is hot…or not.
– Here is some Adidas student work for FIFA Wrld Cup in Brazil that eschews Ronaldo, Neymars, bight light, huge stadiums and…plastic.
– Laphroaig Scotch is out with a new campaign,called “#OpinionsWelcome” which features candid, real-life opinions of Laphroaig from brand fans. The campaign aims to inspire whisky drinkers to share their own personal Laphroaig “tasting notes” by showcasing the often offbeat and unique descriptions that fans of the brand have shared.
– This Father’s Day, Fruit of the Loom is posting animated GIF “vouchers” that are good for the basic stuff dads really want. Like Bacon in Bed or an All Day Undie Pass.? Users pick which GIF they want to send to dad and they can then post it on Twitter, Facebook, and Pinterest, or email it.
– Remember the Nestea Plunge? It’s back.
People magazine lost roughly a dozen staff members to layoffs and buyouts last week, according to people familiar with the matter. The departures come just before Time Inc., owner of People, starts to trade independently of Time Warner on Monday, June 9.
People is the largest money maker at Time Inc., comprising nearly 20% of the company’s revenue, according to SEC filings.
A spokeswoman for People declined to comment specifically on the job reductions. In an email, she said, “We are always looking for ways to improve efficiencies and bring in new skills sets to keep up with our changing business.”
(TrendHunter.com) The practice of yoga has become increasingly widespread in Western culture, which even extends to youth yoga. With obesity in children on the rise, many parents are more concerned than ever with…
The best South African moments are made with charcoal.
Advertising Agency: The Jupiter Drawing Room, South Africa
Illustrator / Art Director: Thabang Lehobye
Copywriter: Nicole Glickman
Production: Manuel Carduso Lopes
Photography (Pack Shot): Lindon Mathews
Retouching: Drerick Hewitt
Music Composition: Dave Waugh, Garrick Jones
Account Manager: Andrew Wright
Award Coordinator: Lynne Fox
Creative Director: Hennie Stander
Executive Creative Director: Tom Cullinan
Published: May 2014
The best South African moments are made with charcoal.
Advertising Agency: The Jupiter Drawing Room, South Africa
Illustrator / Art Director: Thabang Lehobye
Copywriter: Nicole Glickman
Production: Manuel Carduso Lopes
Photography (Pack Shot): Lindon Mathews
Retouching: Drerick Hewitt
Music Composition: Dave Waugh, Garrick Jones
Account Manager: Andrew Wright
Award Coordinator: Lynne Fox
Creative Director: Hennie Stander
Executive Creative Director: Tom Cullinan
Published: May 2014
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