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Advertising Agency: BBDO, Moscow, Russia
Creative Director: Nikolay Megvelidze
Copywriter: Ekaterina Kulyukhina
Senior Art Director: Andrey Kuznetsov
Group Account Director: Vladlena Obukhova
Senior Account Manager: Maria Urnova
Design production: Ignatiev Mark, Usatov Konstantin, Titinkov Aleksey
With homelessness a growing issue in Amsterdam, JWT Amsterdam launched an awareness and fundraising campaign for the not-for-profit organization for the homeless Belangenbehartiging Amsterdamse Dak- en Thuislozen (BADT).
To raise both money and awareness for the organization JWT Amsterdam sourced mannequins, which they dressed in “shabby, used clothes,” installed a cut-out money slot in the head (made to resemble a piggy bank) and placed them around the city in situations similar to the homeless, with hand-written cardboard signs asking for donations to BADT. The provocative campaign got people’s attention, and was documented in the video above. At the end of the 90 second video, viewers are prompted to visit badt.nl and help support the organization. The entire project “took less than a week to make and came in at under €100” with mannequins sourced for free and clothing donated by JWT Amsterdam employees.
“We wanted to bring more people face-to-face with the different faces of homelessness- the mothers, the families, the children,” said JWT Amsterdam designer Robert Harrison. “It’s a real life problem in the city and, for us, it’s important to shed light on this issue. Our aim was to enable people to look at it in a different way, identify with the situation and feel compelled to take action by donating to BADT.”
Stick around for credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
The strained relationship between Apple and TBWAChiatDay has reached a new stage.
Two months after unflattering email exchanges between Apple’s head of marketing and TBWA’s Media Arts Lab surfaced as part of the extended Apple vs. Samsung copyright battle, Bloomberg was the first outlet to report that the company will now be creating more (if not all) of its TV spots in-house.
An Apple spokesperson reminded Bloomberg that the internal team, which “includes at least two people Apple hired away from Media Arts Lab”, is responsible for recent spots like this one:
The shift has been in the works since early 2013, with Apple deciding to take control of more production duties and build up its own team rather than search for a new agency.
Other outside hires include at least two higher-ups from Wieden+Kennedy: Tyler Whisnand and Bill Davenport.
No one at MAL–which recently went through some staffing changes of its own–offered a comment to Bloomberg, so the current and future status of the partnership remains unclear. 72andSunny CEO John Boiler did weigh in, however, calling the company’s decision to hire from within MAL “…an indication of some seriously broken trust.”
New Career Opportunities Daily: The best jobs in media.
This year at the 61st Cannes Lions International Festival of Creativity U2 singer and activist Bono will be awarded the first-ever Cannes LionHeart Award for pioneering (RED), the activism and philanthropy campaign that has generated more than $250 million for the fight against AIDS in Africa.
The Cannes LionHeart recognizes the person or organization that, through innovative use of commercial brand power, has made a significant and positive difference to people or the planet.
Bono co-founded (RED) with Bobby Shriver in 2006 to engage businesses and consumers to raise money and awareness in the fight against AIDS. (RED) partners with the world’s most iconic brands, which contribute up to 50% of profits from (RED) branded goods and services to the Global Fund to Fight AIDS, TB and Malaria for HIV/AIDS prevention and treatment services.
(RED) partners include: Apple, Starbucks, The Coca-Cola Company, Bank of America, Beats by Dr. Dre, Belvedere, Claro, SAP, Telcel and Live Nation Entertainment. (RED) Special Edition partners include: Jonathan Adler, Theory, HEAD, Kidrobot, Mophie, FEED, Sir Richard’s Condom Company, Shazam, Square, Girl Skateboards, Nanda Home, Bottletop, Fatboy USA and Bed Bath & Beyond.
To date, (RED) has generated more than $250 million for the Global Fund to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100% of that money goes to work on the ground – no overhead is taken. The Global Fund grants that (RED) supports have impacted more than 40 million people with prevention, treatment, counseling, HIV testing and care services.
Here’s the problem with ads that celebrate the glory of a song that makes you want to to sing along with it and share that joy with friends. Unless you are doing this in a commercial, everyone on the planet looks at you like you have a screw loose (sorry, we can’t use our favorite word here anymore).
But if it’s a Nissan Sentra ad and its YouTube dude TJ Smith doing the singing, it’s all good. But as disclaimers often state, don’t try this at home.
Beats, the headphone company recently bought by Apple, has launched a global brand campaign starring footballers including Cesc Fabregas and Luis Suarez ahead of the World Cup.
Le photographe Benjamin Von Wong, basé à Montréal, a réalisé une séance photo sous l’eau avec 2 mannequins et 7 plongeurs. La séance photo s’est déroulée à Bali, à 25 mètres de profondeur, dans une épave qui a coulé il y a 50 ans. La vraie difficulté était de réussir à capter la bonne lumière dans l’obscurité de l’abîme.
(TrendHunter.com) BEYOND Production’s “Mirror Mirror On The Wall” fashion story is both sultry and visually striking. The suggestive editorial is lensed amidst a mirrored room setting that features…
Inspired by recent articles in Dutch newspapers illustrating the growing issue of homelessness in the city, over 15,000 and counting, a wider conversation opened up within the agency that presented the question ‘What can we do to help?’ Immediately, ‘A Piggy Bank For the Homeless’, an awareness and fundraising campaign designed to help tackle the homeless issue head-on, was born. The concept was simple: in order to get more homeless people off the streets we would put more homeless people on the streets. The execution: source mannequins, dress them in shabby, used clothes and install a roughly cut-out money slot on top of the head to resemble a piggy bank. The result is an a thought- provoking online film, shot on location in Amsterdam, with the mannequins in situ, similar to those of the homeless, with hand-written cardboard signs asking for donations to support BADT. The entire project took less than a week to make and came in at under €100. The mannequins were sourced for free, other colleagues at JWT Amsterdam donated clothing.
Advertising Agency: JWT, Amsterdam, The Netherlands
Flip your life.
Advertising Agency: Leiaute Propaganda, Salvador, Brazil
Creative Directors: Rodrigo Soares, Victor Azevedo
Creatives: Bernardo Badaró, Roberto Lemos
Account Executives: Bernardo Jordan, Karla Sencades, Talita Passos
Photographer: Natan Fox
Retoucher: Desconstrutora
Media: Cláudio Freitas, Grasiella Gomes
Published: June 2014
With the FIFA World Cup set to kick off next week, the ESPN marketing onslaught continues, this time starring U.S, National Team midfielder Michael Bradley, who co-stars alongside the WWL’s anchor Bram Weinstein in the latest SportsCenter spot from W+K New York. In the :30 clip above, Bradley’s accompanied by a little sidekick as he makes his rounds throughout the Bristol campus of ESPN, which holds the English-language rights for the World Cup, which takes place place as you might know in Brazil.
This latest effort marks the 400th-plus “This is SportsCenter” spot from the network, which also marks its eighth World Cup broadcast. It’s a more subdued than previous ads, though the tinge of dry humor remains intact, and yes, this one’s for the kids (after all, the little ones accompany each player in the pitch). O Positive director David Shane once again returns to the fold, following up his Bubba Watson-starring SportsCenter spot from two months ago with a well-timed piece that has chanting USA ahead of the world’s biggest stage.
New Career Opportunities Daily: The best jobs in media.
Saatchi & Saatchi New Zealand created a flaming billboard to launch Sealord’s new line of hot smoked salmon.
The billboard was constructed using Manuka wood branches (the same type used in Sealord’s smoked salmon), which were then set on fire to replicate Sealord’s traditional smoking process. Sealord’s billboard reads, “Smoked: Just Like Our New Manuka Salmon,” although it’s pretty hard to read through all the smoke and fire. As you might recall, this is not the first burning billboard we’ve covered, but it is the first non-steakhouse-related burning billboard we can recall, so there’s that. The campaign also includes the above online video documenting the creation of the billboard, as well as pre-rolls and digital banners.
“When we learned about the wonderful artisan techniques involved in the creation of this delicious salmon, we were inspired to try and find a way to make this process the hero,” explained Saatchi & Saatchi New Zealand executive creative director Antonio Navas. Credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
What do banks, yard sales and creepy Chucky-like dolls have to do in common? Nothing unless you are Colorado-based FirstBank. With help from TDA_Boulder, the bank is out with a super creepy ad in which a guy finds a doll at a yard sale and the old lady who’s selling it says he can have it for free.
But, as we soon find out, free isn’t always a good thing. Unless, of course, we’re talking about free checking from FirstBank.
Nick Bailey, the chief executive and executive creative director of Isobar, explains why the SheSays Awards for female creatives, which the agency is hosting tonight, are needed.
« Vertical Net Structures » est une série de maquettes de grandes tours verticales faites par HENN et présentées à l’événement DRX 2013. Le concept est de créer des projets de bâtiments originaux et de les exposer à cette occasion annuelle. Une série à découvrir en images dans la galerie.
A month after Foursquare unveiled its ambitious plan to unbundle its services by launching a spin-off app for check-ins called Swarm, the company has begun to sell ads on that new real estate.
Ads on Swarm from existing Foursquare advertisers including Procter & Gamble, Hennessy, Volvo, Pepsi and Shell will appear at the bottom of users’ screens after they check into a location. It’s a format that’s currently available on the core Foursquare app, in interstitial form, and had been known as a “post check-in ad.”
Now the company is calling them “place-based ads,” a rebranding that mirrors its current efforts to distance itself from check-ins. The new Foursquare — which executives say will launch this summer — will dispense with check-ins altogether and focus on discovery of nearby venues tailored to users’ tastes and will take on Yelp and other local-search sites more directly.
Starbucks has reached out to agencies in the hopes that it can grow its grocery business and is also set to begin a review for its media business, Ad Age has learned.
According to people familiar with the request-for-information, Starbucks is seeking a shopper-marketing-oriented agency — one with a heavy digital bent — for Starbucks’ packaged products such as bagged coffee, Via instant coffee, K-Cups, Starbucks Refreshers and its bottled Frappuccino. The search for agencies on this front is significant, suggesting that Starbucks is looking to more aggressively encourage consumers to consider its products in grocery stores, drug stores and club stores — a major portion of Starbucks’ business. The search is being led internally.
The chain has reached out to agencies for a second project, looking more vaguely for creative ideas about the brand, possibly including experiential and digital ideas, though according to executives who were contacted, it was not clear whether the focus was brand work or product work. According to one person, some agencies had the option of participating in one or both potential initiatives.
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