Reading stimulates your imagination.
Advertising Agency: Grey, Spain
Chief creative officer: Antonio Montero
Executive creative director: Enric Nello
Creative director/Art director: Fernando Riveros
Creative director/Copywriter: Matias López Navajas
Art Director: Nacho Gómez
Typographer: Fernando Riveros
Illustration: Lamanoestudio.cl
Advertising Agency: McCann, Bucharest, Romania
Executive Creative Director: Alexandru Dumitrescu
Group Account Director: Gabriela Alexandrescu
Copywriter: Loana Zamfir
Art Director: Lonut Coanda
Account Manager: Ana Maria Placinta
Account Executive: Lonela Tatu
Senior Strategic Planner: Ileana Serban Parau
A/V Manager: Tiberiu Munteanu
Corporate Communication Manager: Carmen Bistrian
Advertising Agency: MRM Worldwide Romania
General Manager: Nir Refuah
Copywriter: Oana Gheorghe
Senior Art Director: Bogdan Teodorescu
Junior Art Director: Bogdan Dinu
Client Service Director: Lonela Buta
Account Manager: Tina Cretu
Web Developer: Alexandra Visan
Web Developer: Bogdan Deaconescu
Advertising Agency: Leo Burnett, Kuala Lumpur, Malaysia
Executive Creative Director: Eric Cruz
Creative Director: Iska Hashim
?Creative Group Head: Mukund Olety
Art Director: Yongchern Andiry Tan
Copywriter: Mukund Olety
Agency Producers: Iskandar Siva, Kelvin Theseira
Business Director: Lau Kuan Cheng
Project Manager: Jin Yeap
Account Manager: Chew Mei Ling
Multimedia Developer: Michael Tsen Joon Onn
System Manager: Ng Soo How
Social Media Manager: April Yim
Production House: Directors Think Tank
Director: Jelise Chung
Producer: Heng Tek Nam
Published: April 2014
Come visit the survivors.
Museum of Toys.
Advertising Agency: Jbis Comunicação, Brazil
Creative Director: Fred Bandeira
Creative Supervisors: Charles Alvarenga, Gustavo Passos
Art Directors: Charles Alvarenga, Diego Guerhardt, Ricardo Dias
Copywriter: Alex Silva
Executive Producer: Lizandra Gabrich
Photographer: Pedro Gravatá / Blink Imagens
Retoucher: Carlos Brandão
Come visit the survivors.
Museum of Toys.
Advertising Agency: Jbis Comunicação, Brazil
Creative Director: Fred Bandeira
Creative Supervisors: Charles Alvarenga, Gustavo Passos
Art Directors: Charles Alvarenga, Diego Guerhardt, Ricardo Dias
Copywriter: Alex Silva
Executive Producer: Lizandra Gabrich
Photographer: Pedro Gravatá / Blink Imagens
Retoucher: Carlos Brandão
Come visit the survivors.
Museum of Toys.
Advertising Agency: Jbis Comunicação, Brazil
Creative Director: Fred Bandeira
Creative Supervisors: Charles Alvarenga, Gustavo Passos
Art Directors: Charles Alvarenga, Diego Guerhardt, Ricardo Dias
Copywriter: Alex Silva
Executive Producer: Lizandra Gabrich
Photographer: Pedro Gravatá / Blink Imagens
Retoucher: Carlos Brandão
Kids love playing with modern gadgets. Parents do not mind this because it keeps the child busy and distracted. This campaign idea acts as a counterpoint against the modern ways of parenting using devices. It visually illustrates that while indoor games can act as distraction, outdoor games can be fertile grounds for discovery, learning, team work, co-ordination, interaction and friendships.
Advertising Agency: Lowe, Saigon, Vietnam
Creative Director: Carlos Camacho
Art Directors: Juan Sebastian Otoya, Kumkum Fernando
Copywriter: Carlos Camacho
Illustrator: Mattias Adolfsson
Kids love playing with modern gadgets. Parents do not mind this because it keeps the child busy and distracted. This campaign idea acts as a counterpoint against the modern ways of parenting using devices. It visually illustrates that while indoor games can act as distraction, outdoor games can be fertile grounds for discovery, learning, team work, co-ordination, interaction and friendships.
Advertising Agency: Lowe, Saigon, Vietnam
Creative Director: Carlos Camacho
Art Directors: Juan Sebastian Otoya, Kumkum Fernando
Copywriter: Carlos Camacho
Illustrator: Mattias Adolfsson
Kids love playing with modern gadgets. Parents do not mind this because it keeps the child busy and distracted. This campaign idea acts as a counterpoint against the modern ways of parenting using devices. It visually illustrates that while indoor games can act as distraction, outdoor games can be fertile grounds for discovery, learning, team work, co-ordination, interaction and friendships.
Advertising Agency: Lowe, Saigon, Vietnam
Creative Director: Carlos Camacho
Art Directors: Juan Sebastian Otoya, Kumkum Fernando
Copywriter: Carlos Camacho
Illustrator: Mattias Adolfsson
Advertising Agency: Ogilvy & Mather, Hong Kong
Chief Creative Officer: Reed Collins
Senior Creative Director: Paul Suters
Creative Director / Art Director: John Koay
Copywriter: Paul Suters
Head of Technology: Craig Mason
Senior editor: Stuart Howe
Producer: Eva Chui
Motion graphic designer: Gloria Mok
Head of client services: Tak Chi Lee
Account Manager: Jane Leung
Armed with a boatload of brands as support including Shell, Nestle, Coca-Cola and Bridgestone, a trio of bikers including JWT Brazil creative director/copywriter Hernán Rebaldería decided to make a 3,500km trip through through Brazil, Paraguay and Argentina riding old Vespas for 12 days while only using products made by clients of JWT. Talk about the ultimate show of support and a little bit of showing off of its client roster. The journey, which the parties involved hype as costing half the price of a single-page ad in one of Brazil’s most prestigious magazines, is documented in the five-minute clip above. Their destination? The international Vespa meeting in Paraguay. Let’s live vicariously and enjoy Rebalderia and pals ride bikes with names like “La Negrita” as they make it through their South American sojourn. Credits after the jump and a print version of their documentary can be found here. After viewing this, at least we have a hankering to invest in a Vespa.
New Career Opportunities Daily: The best jobs in media.
Danish digital agency Konstellation recently created “HappyBeerTime” for Carlsberg, a “‘plug & party’ solution that runs from an HDMI stick and uses Instagram to bridge bar-goers off-line socializing with their online social media behaviors to extend happy hours, generate organic bar promotion and create user-generated content for Carlsberg Group.”
The initiative is simple and efficient. When the Google Chrome Cast-esque HDMI stick is inserted into an HDTV, a clock begins counting down for Happy Hour and bar goers are given the opportunity to add time to the Happy Hour countdown by uploading pictures to Instagram and tagging them with the hashtag #HappyBeerTime and the name of the bar.
“At Konstellation we always seek to create new digital playgrounds for our clients’ customers by tapping into people’s existing behaviors,” said Thomas Pries, founding partner and chief creative officer of Konstellation. “#HappyBeerTime is a good example of our approach to innovation, as people already instagram their way through their nights out. Our additions to this existing behavior are simple: an HDMI stick and hashtags. Bar-owners plug in the HDMI stick, and bar-goers use specific hashtags that, when added to their Instagram photos, result in instant rewards – prolonged Happy Hour, and of course, more beer sales.”
You can view video ofHappyBeerTime in action above, and a list of credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Dove’s “Real Beauty Sketches” effort won the top prize at the 2014 Effie Awards Gala on Thursday night in New York. The awards, which are held by Effie Worldwide, honor marketing communications that are shown to be effective.
“Sketches,” created by Ogilvy Brazil and Edelman, features a an FBI profiler drawing two sketches of various women, one based on her description of her appearance, the other based on a stranger’s description. The two ended up being different, reinforcing the message that “you’re more beautiful than you think.”
The awards submission said the video “returned Dove to culture,” and drove $24 million in incremental sales, a 550% return on investment and media exposure worth $52 million.
Conçu par Enrico Zanolla, la Nojar est une lampe de plafond en chêne massif. La lumière est suspendue à un câble de textile, qui est disponible dans différentes variétés de couleurs. L’objet offre un éclairage doux et tamisé.
Ignore o excesso de pessoas com cara de surpresa – um mal dos videocases – e veja essa ideia esperta da Samsung para anunciar seu aspirador de pó.
Uma mídia em cima de outra mídia, com o aspirador nunca permitindo que o próximo anúncio seja exibido. A FIAT que não deve ter gostado muito.
Criação da Saatchi Netherlands.
Post originalmente publicado no Brainstorm #9
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For your eyes only.
Advertising Agency: Makani Creatives pvt.ltd., Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Rahul Patel, Sachin Padave, Prasad Rao
Copywriters: Debangshu Kerr, Neha sharma
Illustrator: Nithin Rao Kumblekar
Additional credits: Yogesh Mankame
Published: December 2013
For your eyes only.
Advertising Agency: Makani Creatives pvt.ltd., Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Rahul Patel, Sachin Padave, Prasad Rao
Copywriters: Debangshu Kerr, Neha sharma
Illustrator: Nithin Rao Kumblekar
Additional credits: Yogesh Mankame
Published: December 2013
Advertising Agency: Mahdys, Cairo, Egypt
Executive Creative Director: Tamer Mahdy
Art Director: Hisham Mahdy
Senior Art Director: Mohamed Nabarawy
Account Manager: Lamis Hazem
Account Executive: Karim Fakhoury
Retoucher: Mohamed Nabarawy
Copywriter: Mohab Alaa
Graphic Designer: Alia Sedky
Senior Graphic Designer: Muhammad Nasr
Advertising Agency: Mahdys, Cairo, Egypt
Executive Creative Director: Tamer Mahdy
Art Director: Hisham Mahdy
Senior Art Director: Mohamed Nabarawy
Account Manager: Lamis Hazem
Account Executive: Karim Fakhoury
Retoucher: Mohamed Nabarawy
Copywriter: Mohab Alaa
Graphic Designer: Alia Sedky
Senior Graphic Designer: Muhammad Nasr
Advertising Agency: Mahdys, Cairo, Egypt
Executive Creative Director: Tamer Mahdy
Art Director: Hisham Mahdy
Senior Art Director: Mohamed Nabarawy
Account Manager: Lamis Hazem
Account Executive: Karim Fakhoury
Retoucher: Mohamed Nabarawy
Copywriter: Mohab Alaa
Graphic Designer: Alia Sedky
Senior Graphic Designer: Muhammad Nasr
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
