Advertising Agency: Brothers and Sisters, UK
Media agency: PHD
Media planner: Katy Garner-Foy
Production company: Partizan
Director: Skinny
Editor: Cut & Run
Post-production: Electric theatre collective
Soundtrack composer: 2 Fingers
Audio post-production: Parv Thind, Wave Studios
Advertising School: Miami Ad School, Rio de janeiro, Brazil
Art Director: Guilherme Maciel
Copywriters: Igor Sá, Matheus Rocha
Plants make us happy. They become tools that make us smart. They also make our bottles.
Advertising Agency: Ogilvy & Mather, New York, USA
Chief Creative Officer: Calle Sjoenell
Executive Creative Director: Corinna Falusi
Design Director: Lucas Camargo
Associate Creative Directors: L Justin Via, Evan Slater, Abe Baginsky, Maite Alburquerque, Emily Clark
Art Directors: Anti-Anti, Lukas Lund, Andreas Hoff, Carl Versfeld
Producer: Jessica Fiore
Account Management: Nicole Pinochet, Andrea Ahrens, Sarah Louie
Plants make us happy. They make us want to smooch, neck and kiss. They also make our bottles.
Advertising Agency: Ogilvy & Mather, New York, USA
Chief Creative Officer: Calle Sjoenell
Executive Creative Director: Corinna Falusi
Design Director: Lucas Camargo
Associate Creative Directors: L Justin Via, Evan Slater, Abe Baginsky, Maite Alburquerque, Emily Clark
Art Directors: Anti-Anti, Lukas Lund, Andreas Hoff, Carl Versfeld
Producer: Jessica Fiore
Account Management: Nicole Pinochet, Andrea Ahrens, Sarah Louie
Plants make us happy. They make piles we just have to jump into. They also make our bottles.
Advertising Agency: Ogilvy & Mather, New York, USA
Chief Creative Officer: Calle Sjoenell
Executive Creative Director: Corinna Falusi
Design Director: Lucas Camargo
Associate Creative Directors: L Justin Via, Evan Slater, Abe Baginsky, Maite Alburquerque, Emily Clark
Art Directors: Anti-Anti, Lukas Lund, Andreas Hoff, Carl Versfeld
Producer: Jessica Fiore
Account Management: Nicole Pinochet, Andrea Ahrens, Sarah Louie
Plants make us happy. They make foes reach out to become friends. They also make our bottles.
Advertising Agency: Ogilvy & Mather, New York, USA
Chief Creative Officer: Calle Sjoenell
Executive Creative Director: Corinna Falusi
Design Director: Lucas Camargo
Associate Creative Directors: L Justin Via, Evan Slater, Abe Baginsky, Maite Alburquerque, Emily Clark
Art Directors: Anti-Anti, Lukas Lund, Andreas Hoff, Carl Versfeld
Producer: Jessica Fiore
Account Management: Nicole Pinochet, Andrea Ahrens, Sarah Louie
Seattle full-service creative studio World Famous recently produced “Looking Forward,” the debut spot in Volvo’s “Wonder of Summer” campaign.
30 and 60-second versions of the spot, directed by Jesse Harris, are airing now across the U.S. The spot aims to capture “the brand’s comfortable nostalgia, resonating with millennials and adults who fondly remember sitting in the reverse third row of a Volvo wagon.” Our protagonist fondly remember seeing the world in reverse from the back of her mother’s Volvo wagon. Around the mid-way point of the spot, the tone changes from fond nostalgia to “looking forward,” which she decides is better than looking back, as World Famous attempts to convince viewers that the same company that made the station wagons of their youth now makes a vehicle that makes the summer something to look forward to.
Director Jesse Harris‘ relationship with Volvo dates back to when Harris launched the Seattle-based National Film Festival for Talented Youth (NFFTY) in 2007, when he was still an up-and-coming film and commercial director. That festival has grown to attract over 12,000 attendees, with Volvo remaining a leading sponsor since its inception.
“Working with Volvo throughout the years I’ve really gotten to know the brand on a deep level,” explains Harris. “I’m also a Volvo owner myself and Volvos are so popular here in Seattle, so I see that brand loyalty firsthand. I wanted to do something that truly came from the heart and would strike a chord with anyone who’s ever been in one of those ubiquitous station wagons. It was really a passion project, and my colleagues at World Famous were instrumental from concept to finish in helping me bring this story to life.” Credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
The four creatives behind Canadian agency One Twenty Three West (123w) have a long history in the industry: they each have “roughly” 20 years of experience with big-name north-of-the-border shops like DDB and Lowe Roche along with the awards to match.
The questions: why did this group decide to start their own agency just over one year ago? How did they end up presenting at this year’s Cannes Festival? Most importantly, what do East Vancouver natives have to say about their decision to begin operations in a principal’s garage?
More info from co-founder/Managing Director Scot Keith after the jump.
New Career Opportunities Daily: The best jobs in media.
Sony and Adidas have stepped to the lead of corporate sponsors pressing FIFA, soccer’s governing body, to fully investigate the latest allegations that Qatar won the right to host the 2022 World Cup through improper means.
“The negative tenor of the public debate around FIFA at the moment is neither good for football nor for FIFA and its partners,” Adidas said yesterday. Sony said it expects FIFA “to adhere to its principles.”
Visa and Coca-Cola, two more of FIFA’s biggest partners, also expressed concern after the London-based Sunday Times published allegations for a second week against Qatar’s surprising World Cup winning bid in December 2010. The newspaper said documents and emails leaked by an unidentified senior FIFA official show Qatar’s former FIFA Vice President Mohamed bin Hammam paid millions of dollars to soccer officials around the world to secure their backing for Qatar to host the 2022 event. Qatar denies the allegations.
Well here’s a happy story. It’s the story of a man named…oh wait…not that story. It’s the story of an ad agency, @123w.ca, a Vancouver-based agency with the most bizarrely awesome website we have seen in years, perhaps since the early days of Modernista.
The agency is out with a video which tells the story of how they started in a suburban garage and are now off to Cannes to tell the world how they became so awesome. Along the way, the picked up work from 7-Eleven and Mercedes and used Fivr to create create content.
Congratulations, guys. I’d see you there if I was going.
Like your friend’s car? Or maybe the car some stranger parked beside you? Or maybe you just have a crush on someone (or their car) and you want to let them know? MINI has you covered. They’re out with a collection of “car compliment cards” you can drop on the windshield of cars you love or just to add some excitement to the boredom of the day.
Check them out on this Facebook page.
I guess once you’ve hooked up with every last hottie on the planet and you’ve milked the whole sex sells thing to death, the only thing left is…chickens. Yea, chickens. And that’s what we get in this new 72andSunny-created ad for Carl’s Jr. and Hardee’s.
Because the chain’s Big Chicken Fillet has the biggest chicken breasts in town, even chickens (yes, I know they’re roosters) can’t stay away.
While there’s no blatant sex sell approach here, they did manage to drop in a reference to big breasts. That’s gotta count for something, right?
The world’s most respected creative awards show started in 1954 with a single category: TV commercials. But since the early 90s the Cannes Lions International Festival of Creativity has exploded with the addition of 16 categories encompassing everything from media and branded content to product design.
While that reflects the growing sophistication of the advertising and marketing industry, many believe it also dilutes the significance of a Lion — and not by simply increasing the odds of winning. Those critics say it risks favoring revenue over relevance when the same ad can (and does) win in multiple categories, and results in some anachronistic categories like Cyber, given digital’s omnipresence in most marketing plans.
“As the industry changes, if we don’t mirror those changes we become irrelevant,” argued Cannes Lions CEO Philip Thomas. “How can you not have a mobile category? We need to give the industry an opportunity to celebrate work in the best new categories.”
Back in January when the Cannes Lions International Festival of Creativity announced more ways it could take your money — er, I’m sorry, more ways it could recognize your brilliance — I was a little skeptical.
Even more categories? Because, what, the creative industry still suffers from a shortage of opportunities for self-congratulation? Apparently so. A new Product Design category arrived with four subsections: Consumer Goods; Well-Being and Environmental Impact; Interface; and something called Solution (?). And all that came in the wake of a newly revamped Cyber Lions category with new subcategories including Social, Branded Technology and Branded Games. Not to mention Lions Health, a new, separate event-within-the-event aimed at the health-care field.
At the time, I had my fun with the announcement, suggesting that if Cannes was going to overthink the awards, it might as well go all out. I proposed a whole slew of additional new categories and subcategories, including Best Team-Written Pre-Scripted “Real-Time” Tweet, Most Impactful Interface Solution, Best Implementation of an Activation, Best Execution of an Activation’s Implementation, as well as in-depth recognition for that whole industry-within-an-industry, Sofia Vergara implementations (Best Sofia Vergara Ad: Outdoor, Best Sofia Vergara Ad: Indoor, Best Sofia Vergara Ad: Mobile, Best Sofia Vergara Ad: Stationary).
Gravado pelo astronauta Reid Wiseman, da NASA, o primeiro Vine espacial mostra em apenas 6 segundos como é a órbita da Terra, a partir de um ponto de vista onde o sol nunca se põe.
O registro foi feito diretamente da Estação Espacial Internacional usando o efeito time lapse, e condensa em poucos segundos o processo que, da visão do astronauta, levaria 92 minutos para se completar.
Na legenda do clipe, Wiseman explica que o sol não se põe porque a Estação Espacial está viajando paralelamente com a linha imaginária que divide o dia da noite na superfície terrestre, conhecida também como ‘terminator’.
Estaria Wiseman seguindo os passos de Chris Hadfield?
Post originalmente publicado no Brainstorm #9
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Ogilvy & Mather New York have a new print campaign for Coca-Cola, emphasizing the global brand’s PlantBottle, “a fully recyclable PET plastic beverage bottle made partially from plants.”
Ogilvy & Mather’s campaign uses Coca-Cola’s iconic red and white color scheme and optical illusions to create intriguing images for the new bottle. The print ads all emphasize a way that plants make us happy, followed by the message that Coca-Cola’s PlantBottle is “Up to 30% made from plants” and “100% recyclable.” The designs are all sleek and minimalist, with similarly brief text. Check out an example of the print campaign above, and stick around for credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Here’s an intriguing use of YouTube. In an effort to promote their flights to France to French-speaking Belgians, Brussels Airlines, with help from BBDO Belgium, used blocked content videos to achieve this goal.
As background, 40% of French speaking Belgians watch TV programs that are broadcast in France rather than those broadcast in Belgium. When a viewer misses an episode of his favorite TV program, it can be watched later online. Great. But only if you live in France. Belgians see “This content is not available in your country.”
Brussels Airlines leveraged that situation and used these blocked content videos as their medium. They told the Belgians to “Go where this content is available. Fly to France.”
When they clicked through the Belgians could directly book their flight. The blocked content banners achieved a click through rate of 14.58% which hasn’t been the norm since 1994.
(TrendHunter.com) The top June 2014 tech trends showcase a high level of sophistication when it comes to automation. With the weather outside warming up for many parts of the world, tech companies are maximizing the…
In what appears to be a clandestine RFI process, Starbucks has announced a changing of the guard in its media agency relationship.
Following only the first phase in review, the java giant has decided to cut ties with Omnicom PHD and hire Publicis Groupe’s Spark. Prior to the RFI and decision after the initial review, PHD was Starbucks’ media agency for the past six years.
continued…
New Career Opportunities Daily: The best jobs in media.
Leo Burnett has unveiled the latest in their “Favorites” campaign for McDonald’s UK with a new spot entitled “Hunter Gatherer.”
“Hunter Gatherer” — which will appear in a 60-second version online (above) and a 40-second broadcast version — follows a man as he attempts to satisfy his pregnant partner’s food craving while their city is shutting down. He goes to several groceries and convenience stores, all of which are closed, just shutting down for the night, or don’t have what he’s looking for. Finally, the man spots a 24-hour McDonald’s. He returns, McDonald’s bag in hand, to his skeptical partner. When she opens the box, however, it’s filled with the pickles she’s craving. It’s a cute concept, and highlights McDonald’s’ “Hey, we never close” selling point in an imaginative way. (Although it does also raise the question: Can you really go to McDonald’s and order nothing but a box of pickles?) Stick around for credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
