Hasta La Creative!

We need to recover the material and political sense of love, a love as strong as death.

From Adbusters #113: Blueprint for a New World, Part 2: Eco

Den Didenko

The modern concept of love is almost exclusively limited to the bourgeois couple and the claustrophobic confines of the nuclear family. Love has become a strictly private affair. We need a more generous and more unrestrained conception of love.

We need to recuperate the public and political conception of love common to premodern traditions. Christianity and Judaism, for example, both conceive love as a political act that constructs the multitude. Love means precisely that our expansive encounters and continuous collaborations bring us joy.

There is really nothing necessarily metaphysical about the Christian and Judaic love of God: both God’s love of humanity and humanity’s love of God are expressed and incarnated in the common material political project of the multitude.

We need to recover today this material and political sense of love, a love as strong as death. This does not mean you cannot love your spouse, your mother, your child. It only means that your love does not end there, that love serves as the basis for our political projects in common and the construction of a new society.

Without this love, we are nothing.

—Hardt and Negri, Multitude: War and Democracy in the Age of Empire

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Today we confirmed that two longtime Atlanta-area associates will work together at a third consecutive agency: Associate Creative Directors Rob Bloom and Ryan Taylor have left Moxie Interactive to join 22squared.

We last heard from copywriter Bloom and art director Taylor when they left their positions at JWT’s Atlanta office for the ACD roles at Moxie just over a year ago.

While at the latter shop, the two both worked on the Georgia Pacific account under current EVP of creative Anthony Reeves; they will now serve as senior creatives within 22’s newly formed content department.

Moving forward, both Bloom and Taylor will report to 22squared EVP/CCD John Stapleton.

New Career Opportunities Daily: The best jobs in media.

(TrendHunter.com) Much like the traditional Japanese art of paper folding, the Facets Jewelry collection by Mr.Nico highlights 3D geometric forms.

“Mr.Nico is a creative team of two graphic designers, one…

Walmart, which long has prided itself on the efficiency and safety of its massive trucking fleet, faces questions about both following a high-profile crash involving one its trucks that seriously injured comedian Tracy Morgan and killed another performer riding with him on the New Jersey Turnpike early Saturday.

The driver, Kevin Roper, 35, had been awake for more than 24 hours prior to the early-morning crash, according to a criminal complaint in which he was charged with vehicular homicide and assault. He was freed on $50,000 bond and set to appear in court Wednesday.

Walmart said in a statement that it believed its driver was in compliance with federal regulations requiring no more than 11 hours of driving during shifts no longer than 14 hours period, followed by 10 hours of rest.

Continue reading at AdAge.com

Conil has a new broadcast spot for 2014 FIFA World Cup Brazil sponsor T-Mobile featuring Shakira.

Entitled “Goal,” the spot imagines what it would be like if soccer had the same kind of crazy restrictions some wireless carriers have. She of the honest hips performs in celebration of a goal when the festivities are interrupted by a referee. “Unlimited headers while abroad are not included in your contract,” says the ref. “No goal.” The spot concludes with the message: “T-Mobile is changing the rules of the game,” before informing viewers they now offer “Unlimited global data and text” for “no extra charge.” It’s a bit goofy, but it’s a simple way to communicate T-Mobile’s offer, and with Shakira’s star power behind it the spot is sure to get people’s attention.

“Goal” will debut on ESPN tomorrow during the T-Mobile sponsored “Countdown to Brazil” program, with a Spanish-language version appearing on Univision and Fútbol de Primera. T-Mobile will also be offering unique FIFA mobile content to customers, including “mini feature video packages calling out the highlights of the day including ‘Goal of the Day,’ ‘Save of the Day,’ and ‘Team Spirit of the Day.'” Stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

How far are people willing to go, physically and emotionally, to get a free sample? Australian agency Clemenger BBDO continues its quest to find out by making consumers work hard (and sometimes look a bit foolish) for free Fantastic Delites rice snacks.

Shoppers were asked to queue up for ridiculously long periods of time, even when there was no one standing ahead of them, to get a bag of Fantastic Delites Curls.

After making folks wait and then navigate a winding maze at an outdoor mall, the scenario was repeated at an ice rink and in a pond where the water looks kind of scummy, but no one seems to mind getting wet. Hey, they saved about $2, and the snacks are gluten-free!

The “How Far Would You Go” campaign’s been around for a few years, and it’s generated a couple of viral videos, so I’m assuming some, if not most, of the people who lined up had a notion of what they were in for. 

“It seems no matter what challenge we throw out there, be it mindlessly pressing a button on a vending machine 5,000 times, or the indignity of dressing as a rodent and spinning a mouse wheel for five minutes, the punters always seem to come back for more,” says agency cd Matt O’Grady. “Maybe we’re not making them difficult enough?”

Wondering what sadistic challenge they’ll dream up next? Get in line.