Jun
10
Richards Group (Almost) Borrows a GOP Slogan for New Chrysler Campaign
Posted in: UncategorizedICYMI: Saturday was a big day for Chrysler.
Its new advertising celebration, brought to you by Dallas’ Richards Group — the wunderkinds behind Motel 6’s left-on light and Chick-Fil-A’s chicken-loving bovines — kicked off the marketing campaign for the Chrysler 200 sedan.
Entitled “Born Makers,” the spot focuses on keeping American auto production red, white, and blue — a theme that hearkens back to the Eminem “Imported from Detroit” Super Bowl entry.
The end of the commercial, however, echoes a less successful campaign…
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