Hasta La Creative!

Basé à Cape Town, l’artiste, designer et photographe Justin Plunkett a réalisé la série de photos « Con/struct » en utilisant des photos de sa ville et en créant par-dessus des bâtiments imaginaires aux structures insolites. Une série originale à découvrir en images dans la galerie.

Saatchi & Saatchi teamed up with Internet prankster Rahat to launch a new multichannel campaign promoting the Toyota Aygo.

Part of the “Go Fun Yourself” campaign, the debut spot features Rahat slipping into a costume that perfectly matches the seats of the Toyota Aygo, making the car appear to be driving itself. He then drives around Europe with a hidden camera documenting people’s reactions. That’s right, another hidden camera prank video. If you’re tired of these already, you might want to head elsewhere, because the 90-second “Who’s Driving” — set to the Fratelli’s track, “Chelsea Dagger,” and directed by Smuggler’s Jamie Rafn — doesn’t do a lot to distinguish itself from the pack.

The spot will launch the “Go Fun Yourself” Pan-European integrated campaign on TV, in cinemas, and online — supported by social and print components — today, in markets including the UK, France, Italy, Germany and Denmark. “Go Fun Yourself” attempts to “emphasize Aygo’s image as the playful, dynamic car of choice suited to those that don’t take themselves seriously.” Aimed at a younger audience, the campaign will comprise a series of prankster-style videos and social activity which will roll out across the year.

“Aygo is not just another car, so for the launch we wanted to do things differently,” said Stephane Rydlewski, brand & communication manager, Toyota Europe. “With ‘Go Fun Yourself’, we found the perfect way to express the true spirit of the car – fun, provocative & irreverent, without taking ourselves too seriously. We all have this fun inside, we just need to let it go. This is the magic of the new AYGO campaign.” Stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Friskies has partnered with BuzzFeed to produce some chunky, meaty kitten content fresh out of the YouTube can. The video below, quickly closing in on 10 million views, is voiced by Ze Frank, who works for BuzzFeed and is also a YouTube celebrity in his own right with his True Facts series, in which he tells you “true facts” about animals that are clearly not true.

It’s easy to see how this Friskies video is an extension of the humor in his existing series, but this time Ze Frank is voicing a cat who is writing a letter to a younger kitten who has moved in with him. “Dear Kitten,” the elder cat intones, “since I have hissed at you the customary 437 times, it is now my duty as the head of the household to—begrudgingly—welcome you.” At which point he offers the kitten lots of great advice about hiding from Va-coomb, sleeping in the underwear drawer, and of course eating delicious wet cat food from Friskies.

With #DearKitten becoming a popular tag on Twitter without Friskies even trying to seed it, it’s clear that cat content is still king of the Internet.

As Ad Age reported earlier this week, Apple’s marketing is undergoing an evolution: The brand has been expanding its reach outside of dedicated agency TBWA/MAL by trying to rapidly beef up its own in-house team, approaching other shops and amping up its creative forces across the board. But one thing that has endured over the years is its iconic logo, a slick graphic apple, almost perfect in symmetry save for its leaf and characteristic bite.

Before that sleek marque debuted in 1977, however, Apple’s emblem had a completely different look — something you’d be more likely to find within the pages of a Victorian novel than adorning a piece of high-tech wizardry.

The original logo was created in 1976 by former Atari draftsman/engineer Ron Wayne. Apple founders Steve Jobs and Steve Wozniak brought on Mr. Wayne, Mr. Jobs’ former colleague from Atari, to be the company’s third partner, with a 10% ownership stake. Mr. Jobs and Woz each had 45%. “I was supposed to be the tie-breaker,” Mr. Wayne said.

Continue reading at AdAge.com

(TrendHunter.com) Technology-infused chopping boards and blood-inspired butcher blocks are just some clever cutting board concepts that are gaining popularity in the world of industrial design.

Whether crafted with…

Kraft Foods Group has moved its Maxwell House account to WPP’s Taxi after a brief stint with Wieden & Kennedy, Portland.

The change comes only a couple months after the coffee brand launched a new campaign called “Say Good Morning to a Good Day.” The campaign revived Maxwell House’s “Good to the last drop” tagline as part of a brand overhaul that included new logos and packaging (one of the TV ads is shown above). The effort has been accompanied by a major spending boost to an expected $25 million in 2014, which is roughly triple what the brand had recently been spending, according to published reports.

The relaunch was handled by Wieden & Kennedy, which had won the account from McGarryBowen about a year ago. But the agency’s hold on the brand was brief, with the two parties parting ways last month. A Kraft spokesman confirmed Taxi’s win today in an emailed statement to Ad Age. The agency will handle the account in the U.S. and Canada from its offices in New York and Toronto.

Continue reading at AdAge.com

Olá, antidesigners e brainstormers!
Neste programa, Ivan Mizanzuk, Marcos Beccari, Daniel Portugal e Rafael Ancara conversam sobre o filme Malévola. Saibam as histórias da bruxa/rainha/heroína/vilã, seu passado, suas versões, entenda o filme, discuta sobre se ele é realmente feminista ou não e, acima de tudo, imagine um filme bem mais legal, com teletubbies, um designer austríaco, um francês e um diretor dinamarquês em altas confusões. Ah, e também tem dia dos namorados e copa do mundo.

>> 0h09min26seg Pauta principal
>> 1h26min29seg Leitura de comentários
>> 1h46min25seg Música de encerramento: “A velha a fiar”, do Grupo Quero Quero.

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Curso de Infografia do Ancara e do Fabiano
Um passeio pela história, teoria e prática da produção de infográficos impressos e digitais
Curitiba – 2 de Agosto

Workshops História da Arte para Criativos do Ivan
São Paulo – 22 de Junho
Curitiba – 19 de Julho

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03 de Agosto
10 de Agosto

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Teatro dos contos de fada que passava na TV Cultura – Bela Adormecida com Christopher Reeve

Jogo “A Vítima de Ouro”
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Post originalmente publicado no Brainstorm #9
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