Leo Burnett Toronto ‘Say Yes to Yes’ for Coors Light

Leo Burnett Toronto has a new campaign for Coors Light, called “Say Yes to Yes,” which doesn’t put up much of a front about promoting “drinking responsibly.” Instead, they’re promoting the kind of drinking that leads to pantlessness, “going to bed not in your bed,” and “winning donkeys named Richard.” Coors Light can’t promise you all these things will happen, but they can promise “Saying yes to adventure” (in this case, “adventure” means “watery light beer”) will lead to better stories.

All these “not promises” are delivered from an unexpected, and pretty ridiculous source. Clearly, the target of the campaign is the barely above drinking age crowd, who can still be swayed into thinking Coors Light is the perfect thing a night of drunken debauchery. In addition to the 60-second version above, Coors Light will air a 30-second broadcast version, which will run until the end of the summer. Stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Bonaqua New Eco-Flex bottle: Eco-Cam


Outdoor, Direct Marketing, Integrated, Online
Bonaqua

Bonaqua, the water brand from The Coca-Cola Company in Argentina, launched their new Eco-Flex bottle: The first lightweight and easy to recycle bottle. But how to communicate this innovation, convince and teach people that recycling can be easy and fun? 

That’s why we’ve created Bonaqua Eco-Cam, a vending machine that reacts to sound taking a picture when a bottle gets twisted. So, the more pictures Eco-Cam takes, the more people learn how to recycle, proving that everything can change if we give it a twist.

Advertising Agency:Wunderman, Buenos Aires, Argentina
Chief Creative Officer:Alfonso Cornejo Lavin, Jose Azanza Arias
Creative Director:Lucas Ortega
Art Director:Matias Lobos Leon
Copywriter:Darío Ventura, Jorge Zacher
Account Director:Eliana Kaplan
Account Executive:Denise Farinola
Community Manager:Daiana Benitez

Could This Be Love? Man Dates Coors Beer Fridge


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Dish promotes its Hopper DVR with a talking stuffed kangaroo, Julie “Claire Dunphy” Bowen does her frazzled-mom routine for Bridgestone, and Coors sets up a “Bachelor”-style romance between a man and a Refresherator — a sort of man-cave-ready beer-fridge-meets-vending-machine, if you’re not familiar. More “episodes” are available online at screeningroom.cc.com.

As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.

Continue reading at AdAge.com

LTB Jeans: Let’s try, 4

Advertising Agency: Michurin Creative Agency, Kyiv, Ukraine
Creative Director / Copywriter: Iryna Mietnieva
Art Director: Slava Kobzenko
Photographer: Alexander Morderer
Published: 2013

LTB Jeans: Let’s try, 3

Advertising Agency: Michurin Creative Agency, Kyiv, Ukraine
Creative Director / Copywriter: Iryna Mietnieva
Art Director: Slava Kobzenko
Photographer: Alexander Morderer
Published: 2013

LTB Jeans: Let’s try, 2

Advertising Agency: Michurin Creative Agency, Kyiv, Ukraine
Creative Director / Copywriter: Iryna Mietnieva
Art Director: Slava Kobzenko
Photographer: Alexander Morderer
Published: 2013

LTB Jeans: Let’s try, 1

Advertising Agency: Michurin Creative Agency, Kyiv, Ukraine
Creative Director / Copywriter: Iryna Mietnieva
Art Director: Slava Kobzenko
Photographer: Alexander Morderer
Published: 2013

Former Executive Sues for Stake in Beats Electronics, Object of Apple’s Desire

The founder of a company bought by Beats says he was fired unfairly before his shares could vest.



Loveflutter: Bye Bye Boring Dating, 8

Advertising Agency: Havas Worldwide, London, UK
Creative Director: Christian Sewell
Photographer: Alan Powdrill
Project Manager: Kate Blumer
Photographers Agent: Vue
Published: May 2014

Loveflutter: Bye Bye Boring Dating, 7

Advertising Agency: Havas Worldwide, London, UK
Creative Director: Christian Sewell
Photographer: Alan Powdrill
Project Manager: Kate Blumer
Photographers Agent: Vue
Published: May 2014

Loveflutter: Bye Bye Boring Dating, 6

Advertising Agency: Havas Worldwide, London, UK
Creative Director: Christian Sewell
Photographer: Alan Powdrill
Project Manager: Kate Blumer
Photographers Agent: Vue
Published: May 2014

Loveflutter: Bye Bye Boring Dating, 5

Advertising Agency: Havas Worldwide, London, UK
Creative Director: Christian Sewell
Photographer: Alan Powdrill
Project Manager: Kate Blumer
Photographers Agent: Vue
Published: May 2014

Loveflutter: Bye Bye Boring Dating, 4

Advertising Agency: Havas Worldwide, London, UK
Creative Director: Christian Sewell
Photographer: Alan Powdrill
Project Manager: Kate Blumer
Photographers Agent: Vue
Published: May 2014

Loveflutter: Bye Bye Boring Dating, 3

Advertising Agency: Havas Worldwide, London, UK
Creative Director: Christian Sewell
Photographer: Alan Powdrill
Project Manager: Kate Blumer
Photographers Agent: Vue
Published: May 2014

Loveflutter: Bye Bye Boring Dating, 2

Advertising Agency: Havas Worldwide, London, UK
Creative Director: Christian Sewell
Photographer: Alan Powdrill
Project Manager: Kate Blumer
Photographers Agent: Vue
Published: May 2014

Loveflutter: Bye Bye Boring Dating, 1

Advertising Agency: Havas Worldwide, London, UK
Creative Director: Christian Sewell
Photographer: Alan Powdrill
Project Manager:Kate Blumer
Photographers Agent: Vue
Published: May 2014

New King Hot Pepper Sauce: Water

Advertising Agency: Cosmic Creative, Ankara, Turkey
Creative Director: Erol Yilmaz
Art Director: Bilal Ugurlu
Copywriter: Ozan Kocamaz
Account Director: Filiz Basar
Customer Relations: Ugur Nasraddinler
Published: May 2014

Chipotle coloca trechos de obras literárias em embalagens descartáveis

Eu não sei vocês, mas muitas das minhas refeições matinais envolviam uma leitura minuciosa da embalagem de cereal matinal. Eu saberia dizer detalhes sobre as calorias, ingredientes utilizados na fabricação e qualquer tipo de novidade ou informação que a marca tivesse estampado na embalagem, porque ler aquilo era uma das atividades involuntárias do meu café da manhã.

Isso talvez faça de mim uma leitora ávida por qualquer coisa (true story), mas foi exatamente pensando que não havia nada para ler durante uma refeição que fez Jonathan Safran Foer dar uma ideia sensacional para a rede de fast food Chipotle: e se as embalagens estampassem trechos curtos de literatura?

“A pergunta não é ‘se isso vai mudar o mundo’, a pergunta é ‘isso não é melhor do que uma embalagem sem nada escrito?’”, provoca o escritor.

chipotle-embalagens-literarias

Particularmente, eu ficaria agradecida se eu pudesse ter um ou dois minutos de cultura durante o meu almoço, por exemplo. Provavelmente faria com que eu me alimentasse mais devagar (afinal estou prestando atenção em outra coisa) e poderia trazer alguma inspiração para o meu dia.

Colocar informações em embalagens descartáveis, no entanto, não é uma ação nova. Você certamente vai lembrar de momentos em que ficou passeando pelas informações oferecidas pelo McDonalds no papel que forra a bandeja do seu lanche, mas o objetivo não é só trazer um branded content estampado nas embalagens, mas sim uma literatura rápida para um espaço curto.

i.6.saunders-chipotle-cupi.5.gladwell-chipotle-cup

Entre os convidados a fazerem textos que possam ser lidos em até 2 minutos estão escritores como George Saunders, Malcolm Gladwell, Judd Apatow, Sara Silverman, Toni Morrison (vencedora do Nobel), Michael Lewis, Bill Hader, Steven Pinker, Sheri Fink (vencedora de um Pulitzer) e o próprio Jonathan Safran Foer.

i.3.morrison-chipotle-cupi.4.lewis-chipotle-cup

Chamada de ‘Cultivation Thought’, a série de embalagens literárias tem o intuito básico e simples de levar boa literatura para o grupo mais diverso de pessoas. Caso o trecho acabe molhado de refrigerante ou sujo com algum molho, os interessados sempre poderão conferir os textos também online, no site cultivatingthought.com.

Pode ser meu background literário, mas eu achei simplesmente sensacional.
Fica a dica para as outras redes de fast food 🙂

cultivating-thought

Brainstorm9Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

Uniball: Water resist

Advertising Agency: UltraRPM, Istanbul, Turkey
Chief Creative Officer: Hakk? M?s?rl?o?lu
Creative Director / Copywriter: Cumhur Güçer
Art Director: Aren Selvio?lu
Illustrator: Kutlay s?nd?rg?
Account Director: Demet Akp?nar
Published: April 2014

Insurance 18: Dice, 3

Advertising Agency: Grey, São Paulo, Brazil
Creative Director: Daniel Perez Pallares
Art Director: Lucas Heck
Copywriters: Daniel Perez Pallares, Marcos Piccinini
Illustrator: Ação
Published: February 2014