We turn collecting dog poo into a game. Streets in big cities are full of dog poo – but people still ignore the dog bags provided. That’s why walking through big cities sometimes feels like walking through a mine-field. Let’s take Berlin as an example. 55 tons of dog poo are left on the street every day. That’s enough to pave 4,5 soccer fields.
Poo Lotto is the solution and turns collecting poo into a game. Fun for everyone. How does it work?
1. A heat sensitive number is printed on every dog bag, it appears when it’s warmed by the poo.
2. Take a picture of your bag and send it to PooLotto.
3. We draw the winning numbers at the end of every week. The winner gets the Jackpot and a poo-free city.
The first WeatherForecast that shows you what to wear – not a number. People always want to look good no matter the weather conditions, but don’t always know how to do that. We help them, by creating an app which shows what to wear based on the weather. Displayed on a microsite or on your phone, its always there showing the latest and weather appropriate fashion trends. When the weather changes, so do the models.
PubMatic, a programmatic ad selling platform, is acquiring mobile ad-server Mocean Mobile (formerly Mojiva) in a bid to strengthen its ability to sell ads on phones, the company announced today.
The acquisition price was $15.5 million dollars according to a source familiar with the deal, making it PubMatic’s largest acquisition to date.
The deal comes on the heels of demand side platform MediaMath’s acquisition of cross-device targeting company TactAds. Simplytics, another mobile ad server, was snatched up by Integral Ad Science earlier this year. The deal also follows a partnership PubMatic announced last week with mobile ad-tech company xAd, which it will work with to bolster its location targeting offering.
A Rio de Janeiro, se trouve une des plus belles bibliothèques du monde : La Real Gabinete Português de Leitura. Construite entre 1880 et 1887 par l’architecture Rafael da Silva e Castro, cette incroyable bibliothèque rassemble plus de 350 000 ouvrages portugais sur des étagères qui semblent ne jamais se finir.
You might want to grab a snack and get comfortable, because Cornetto's newest ad is an eight-minute short film that is totally worth the watch. As with its other long-form ads, the ice cream brand takes a back seat to a bigger story. In this case, it's a love story.
Between the storyline, the style and Lily Allen's narration and cameo, it feels a bit like a softer and sweeter Judd Apatow movie, and I kept waiting for a Zooey Deschanel appearance. Directed by Lloyd Lee Choi for the U.K. market, the spot is clever and cute and funny, and as an avid fan of the Internet, I particularly enjoyed the part when the story's heroine meets brief fame and gets turned into a meme.
I don't want to give the whole thing away—you'll want to watch it for yourself.
Oh right, it also sells ice cream. Some may argue the product being an afterthought makes for bad advertising, but I think there's something to be said for its entertainment value and the consumer connection. Cornetto has done this before with a romantic three-minute video that's been viewed over 30 million times, and also with a cheesy-but-cute-but-confusing spot last month.
It's also just one spot in Cornetto's "Cupidity" series in the U.K. Others include a film about finding love on a road trip; one where a girl declares, "Everything is ugly beautiful"; and a remake of last month's aforementioned confusing video, minus the techno music. It's heavy on the hipster (Instagram photos, flowers in the hair, I'm sure there's a Pabst Blue Ribbon in there somewhere), but totally cute and appealing to what is likely Cornetto's target—millennials and TwoKays (born after 2000), which is apparently what we're calling the generation after millennials.
For the next video in the "Cupidity" series, I'm hopeful for a story about an underdog competing in a rap battle in Brooklyn.
O ENEM é a grande chance para você que ainda não encontrou o seu caminho e quer buscar novas oportunidades.
Com a nota você pode tentar entrar numa Universidade ou faculdade pelo SISU (Sistema de Seleção Unificada), que oferece vagas em 115 instituições públicas de educação superior, ou pelo ProUni (Programa Universidade para Todos).
Além disso, a participação na prova é requisito pra receber o benefício do FIES (Fundo de Financiamento Estudantil), participar do programa Ciência sem Fronteiras ou ingressar nas vagas gratuitas dos cursos técnicos do SISUTEC (Sistema de Seleção Unificada da Educação Profissional e Tecnológica).
A campanha de divulgação inclui um comercial em formato de clipe musical (assista acima), e o hotsite traz 6 portas clicáveis para se conhecer mais sobre os Programas e seus benefícios. No site você pode conferir também depoimentos reais de estudantes sobre o ENEM e publicar o seu, se quiser.
Além disso, esta edição do ENEM está ainda mais inclusiva, pois o hotsite oferece o edital do exame em formato de leitura compatível com o Dosvox, um sistema criado para deficientes visuais utilizarem o computador, e um vídeo na Língua Brasileira de Sinais (Libras) para os deficientes auditivos.
Alunos da rede pública de ensino e pessoas cuja renda familiar seja de até 1,5 salário mínimo per capita (R$ 1.086,00) são isentas da taxa de inscrição. Para os demais, o valor permanece o mesmo do ano passado, R$ 35,00, e pode ser pago até o dia 28 de maio.
Então fique ligado e não deixe essa oportunidade passar. O ENEM é o caminho de oportunidades de crescimento.
(TrendHunter.com) With a winter the likes of the one we just had, it’s clear that the SlideRider would’ve come in handy for families across the country. Created by Trisha Cleveland in collaboration with…
A BBC costuma mandar bem na divulgação de suas transmissões de grandes eventos esportivos, como a Olimpíada de Londres, em 2012, e a Olimpíada de Inverno, no começo deste ano. Agora, bebendo da fonte de Toy Story, a agência Red Bee Media assina o promo da emissora que divulga a Copa do Mundo 2014, aqui no Brasil.
A primeira parte, já no ar, mostra bonecos de jogadores de futebol ganhando via ao ouvir que a Copa do Mundo está próxima. O passo seguinte é dar um jeito de vir para o Brasil, uma aventura com momentos engraçadinhos, mas que claramente só está começando.
Après le grand succès du clavier en bois sans fil Oree Board, le studio Oree Design a imaginé un chargeur sans fil Smartphone, Bluetooth et micro dans un seul bloc de bois ou de marbre conçue artisanalement. Cette nouvelle création Orée Pebble 2 ravira les consommateurs de belles technologies.
Andrew Robertson, the president and chief executive of BBDO Worldwide, has paid tribute to David Abbott, the co-founder of Abbott Mead Vickers BBDO who died on Saturday.
Only 17% of firms have already recruited or plan to hire a chief digital officer within the next 12 months, according to a Forrester report on ebusiness.
Did Apple overact when it was called out for losing its cool?
It sure seemed like it, at least at first. Samsung, as part of a $200 million marketing blast, made fun of Apple in its TV ads by depicting old people (like parents) standing in line for the new iPhone.
Apple wasn’t happy. During a patent trial between the two companies, emails emerged from Apple’s VP of marketing warning longtime Apple agency TBWA that “something drastic has to change. Fast.”
BBC One attracted a peak audience of 7.15 million for its coverage of the annual British Academy Television Awards last night, which saw commercial rivals ITV and Channel 4 walk away with eight awards each.
Facebook is reportedly developing a Snapchat rival that will take on the messaging service’s new video-chat capabilities, after it unsuccessfully attempted to acquire the company with a $3bn (£1.8bn) bid.
Heinz has awarded Omnicom the majority of its global media planning and buying business, with its media agency OMD taking the £16 million UK account from the long-time incumbent Vizeum.
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