Hasta La Creative!

Nous avons réuni pour vous les plus belles photos du tapis rouge du Festival de Cannes 2014. En noir et blanc essentiellement, on voit passer Rosario Dawson, Ryan Gosling, Léa Seydoux, Gaspard

Ulliel, etc. Des photos signées Loïc Venance, Valéry Hache et Alberto Pizzoli de l’AFP ainsi que le photographe Vincent Desailly.

Léa Seydoux and Gaspard Ulliel by Alberto Pizzoli / AFP.

Cheryl Cole by Loic Venance / AFP.

Ryan Gosling by Loic Venance / AFP.

Naomi Watts by Alberto Pizzoli / AFP.

Tommy Lee Jones by Alberto Pizzoli / AFP.

Rosario Dawson by Vincent Desailly.

Blake Lively by Vincent Desailly.

Blake Lively by Vincent Desailly.

Blake Lively and Ryan Reynolds by Vincent Desailly.

Cate Blanchett by Vincent Desailly.

Gaspard Ulliel by Vincent Desailly.

Lea Seydoux by Vincent Desailly.

Blake Lively by Valéry Hache / AFP.

Cate Blanchett by Alberto Pizzoli / AFP.

Eva Green by Alberto Pizzoli / AFP.

Eva Longoria by Valéry Hache / AFP.

Blake Lively by Vincent Desailly.

Gaspard Ulliel by Loic Venance / AFP.

By Vincent Desailly.

Freida Pinto by Vincent Desailly.

Naomi Watts by Vincent Desailly.

Naomi Watts by Vincent Desailly.

Jessica Chastain by Alberto Pizzoli / AFP.

Julianne Moore by Loic Venance / AFP.

Mia Wasikowska and Robert Pattinson by Valéry Hache / AFP.

Monica Bellucci by Alberto Pizzoli / AFP.

Kevin Durand by Vincent Desailly.

Alice Taglioni by Vincent Desailly.

Nicole Kidman by Vincent Desailly.

Ryan Reynolds and Rosario Dawson by Vincent Desailly.

Blake Lively and Ryan Reynolds by Vincent Desailly.

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Grupo Gay Da Bahia

Advertising Agency:Leiaute, Salvador, Brazil
Creative Director:Victor Azevedo e Rodrigo Soares
Art Director:Lucas Aquery
Copywriter:Rodrigo Soares
Illustrator:Yata Andersen
Media:Grasiella Gomes
Account Executive:Lorena Abuchedid

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Zwilling J.A. Henckels AG

Advertising Agency:Herezie, Paris, France
Executive Creative Director:Andrea Stillacci
Head Of Planning:Luc Wise
Creative Director:Alexander Van Walsum
Copywriter:Nicolas Dumenil, Jacques Denain
Art Director:Nicolas Dumenil, Jacques Denain
Photographer:Pierre Baelen
Retouching Studio: La souris sur le gâteau

Para marcar os 55 anos de Morrissey, a PETA criou um belíssimo apelo para que as pessoas – especialmente os fãs do cantor – adotem o veganismo. Ao som do clássico I Know It’s Gonna Happen Someday, uma animação assinada por Anna Sauders que conta a história de frangos criados para o abate. O vídeo será exibido na abertura dos shows do artista em sua turnê.

A PETA estima que 8 bilhões de frangos sejam mortos anualmente ao redor do mundo. É daí que entra a mensagem para que o público “faça do algum dia hoje” e “experimente o veganismo”.

A animação é bastante simples, mas com uma história envolvente – que inclusive lembra bastante The Scarecrow, da Chipotle -, e o lirismo de Morrissey se encaixou perfeitamente. Vale o play, independentemente da sua “orientação”.

Post originalmente publicado no Brainstorm #9
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Brands are missing a trick when it comes to marketing to the over-50s, in no small part because of the ‘over-50s’ categorisation itself, which belies the reality of a richly diverse audience, according to a panel of marketers.

Kevin Costello, the chairman of the Professional Publisher’s Association and chief executive of Haymarket Media Group, today announced plans for an independent marketing agency to lobby for the consumer magazine industry.

Time Inc., the nation’s largest magazine publisher, is running Verizon Wireless ads this week and next on the cover of two of its most iconic titles, Time and Sports Illustrated. The ads are tiny, but their arrival puts a big crack in the longstanding tradition that kept ads off magazine covers.

The industry’s major players have until now almost entirely resisted pressure to sell cover ads, despite a strong need for new revenue in recent years. That’s partly because ads on covers violate widely-observed guidelines from the American Society of Magazine Editors, but also because most editors believed in those guidelines, which are meant to emphasize and protect editorial independence from marketers.

The Time and Sports Illustrated cover ads, which are likely to both arouse consternation and encourage others to follow, come two weeks before Time Inc. begins trading on the New York Stock Exchange as a public company, spun off from Time Warner to fend for itself.

Continue reading at AdAge.com

A country that experiences a baby boom after a big win on the pitch. A fan so obsessed with not getting World Cup match results he puts blinders up all day long. A dad who paints his face with his daughter’s makeup to cheer for his home country.

Only the World Cup can inspire such passion, according to Hyundai, official auto partner of the 2014 FIFA World Cup Brazil. Rather than focus on athletic endorsers, the automaker will focus on the passion of fans in a planned World Cup marketing blitz starting in June. The theme: “#Because Futbol.”

That was the strategy laid out by David Matathia, Hyundai Motor America’s Director of Marketing Communications, during a preview given to Ad Age on Tuesday.

Continue reading at AdAge.com

As the Cannes Lions Festival approaches and traditional agency execs get ready to pick up their coveted awards, I have a question for the industry: Why no awards for trade and barter?

Until now, the formula for an award-winning ad has been painfully simple: Hire a creative team from the hot agency du jour, bring in a big-name director to make it look good, and boom — instant hood ornament for your fireplace.

On the other hand, have you ever tried turning 150 tons of frozen brisket into your spring TV buy? Didn’t think so.

Continue reading at AdAge.com

Le réalisateur Kevin A Fraser a réalisé un court documentaire sur la vie de David Welsford, à bord de son bateau en bois vieux de 50 ans. Une très belle vidéo produite par KevinANDmelani et accompagnée de musiques composées par Bahamas, Acres & Acres et Ben Howard.