The kittens will surprise you.
The 2014 Edition. More innovative. More committed. More ambitious. The ideas festival that makes ideas move forward.
Advertising Agency: Today, Paris, France
Creative Director / Copywriter: Baptiste Thiery
Art Director: Arnaud Taussac
Photographer: Chloé Jacquet
Published: May 2014
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The Federal Trade Commission wants companies that buy, sell and manage data for marketing to create a central online hub providing information about the data they collect and how it’s used.
In a much-anticipated report on data brokers today, the agency called on Congress to establish new rules requiring data firms to be more transparent about their practices and to give consumers more control.
Even as the report recognized some benefits of marketing data use — mainly more-tailored product pitches — FTC Chairman Edith Ramirez said the data broker industry “suffers from a fundamental lack of transparency.”
Chili’s is rolling out a grocery line, but you might not recognize the menu.
The chain’s freezer-case of feature single- and multi-serving dishes comes a long time after other casual-dining chains like TGI Friday’s and P.F. Chang’s introduced frozen food at the supermarket. It also comes amid a protracted sales slump for supermarket frozen foods.
So why even bother? Chili’s thinks it can bring something no other brand can. “We loved the brand and the idea of bringing Southwestern to the freezer, something that’s been missing in frozen-entree category,” said Mark Toth, VP-marketing at Bellisio Foods, which also markets Michelina’s frozen foods and is working with Chili’s.
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Yes, folks, you read that correctly. In one of the more peculiar, yet intriguing campaigns we’ve received as of late, BBDO Dusseldorf has been sending out an invite over a 24-hour span (with the help of one of Europe’s biggest radio telescopes) to, yep, extra-terrestrials, asking them to come visit Entlebuch, which is Switerzland’s first official UNESCO biosphere reserve. UNESCO, in case you didn’t know, is an agency of the UN that stands for United Nations Educational, Scientific and Cultural Organization and is intent on building of peace, the eradication of poverty and sustainable development (current focuses include Africa and gender equality).
Anyhow, the Entlebuch valley itself aims to maintain a sustainable way of living for anywhere from 50 to 500,000 years, so they’re giving our friends from outer space a fairly wide time span to work with should they choose to make the trek to Swiss country. And what better way to reach any and all ETs that may be lurking out there than with a little yodeling, alphorn music as well as regional smells and sounds. If that doesn’t win the beings from outer space over, we don’t know what will. Good luck, gang, and make sure to let Mulder know if and when you succeed. Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
Much like prankvertising, once upon a time, long long ago, shocking safe driving PSAs only came from oversea. That does not seem to be the case any longer. As a person who sees these PSAs from all over the world, it’s easy to become jaded, yawn, and utter, “…and there it is…another side-on collision in slow motion.”
But one also hopes the intended viewers of these PSAs don’t make a living watching PSAs about teens texting and driving and then getting killed in horrific car crashes. That said, one wonders is any of these scare tactics are effective. One study found the Montana Meth campaign had little to no effect on drug use in the state. And various sources show the number of “distraction-affected” car crashes (under with texting and driving falls) is on the rise.
So, here’s yet another don’t-text-and-drive PSA. This one is from the UK and follows a recent similar one from the the U.S.
L’artiste Raúl Lázaro fait de très beaux collages sur des cahiers avec des lignes verticales en utilisant des photos en noir et blanc, des feuilles à carreaux et de la typographie recueillie dans des journaux. Son excellet travail est à découvrir en images dans la galerie et dans l’article.
(TrendHunter.com) Models Jon and Romy put the season’s hottest scents on display in the “Essences Du Futur” fashion story for APOLLO magazine. The duo is captured by photographer Thomas Laisne while…
2014 Fifa World Cup Brazil. It’ll be Continental.
Advertising Agency: Rái, São Paulo, Brazil
Creative Directors: Guilherme Fleury, Maurício Cavalcanti
Art Director: Marcelo Moura
Copywriter: Guilherme Fleury
Illustrator: Studio Mutato
Published: April 2014
Here’s a quick way to sober up after a holiday weekend: Watch this intense, claustrophobic safe-driving PSA from the U.K., aimed at young male drivers who appear to be a terror on the London roads.
“Friendships are critical to this audience. And the tragic message—that by driving too fast, they might kill the very friends they are trying to impress—is one that really hits home,” M&C Saatchi CEO Camilla Harrisson tells the Drum.
The tragic moment here isn’t as dramatic as in the memorable U.S. PSA from a few weeks back, but maybe that’s the point. Perhaps Hollywood-style visuals offer a comfortable distance. This ad certainly doesn’t. The tagline is, “Kill your speed, not your mates.”
The campaign will run in cinema, video-on-demand and social media.
An easy target, to be sure, but here’s a clever bit of celebrity newsjacking from a New York chain of gyms.
New York Sports Clubs ran the ad above in today’s New York Post, just a few days after the tabloid wedding of the year between Kim Kardashian and Kanye West.
In case you haven’t adequately been keeping up with the Kardashians, the ad references Kim’s brief but zealously overhyped 2011 marriage to NBA player Kris Humphries. Of course, the message is a bit confusing, since it’s unlikely that Humprhies suffered some sort of failed physique during his brief few months as a married man.
Cue the many follow-on response ads addressing Kim about Kanye’s shortcomings in 3 … 2 …
Via the New York Post’s Joel Pavelski.
Maybe this isn’t the ideal spot for those with vertigo and the like, but it nonetheless offers an array of snapshots of what essentially makes New York City New York City through the lenses of Lumias. The various rotating images come quickly in what Nokia is dubbing the “Multi Lumia Arc of Wonder,” which controls 50 Lumia 1020 smartphones simultaneously, creating a “bullet effect” photoshoot. Your move, photogs. The “Arc of Wonder” is the handiwork of the Lumia creative lab team at Microsoft along with filmmaker Paul Trillo, who explains, “We used a Microsoft Surface tablet to control the shoot and a special app which was designed for the Windows 8 mobile platform. We captured a total of 30,000 images across Manhattan, including Union Square, Allen St. and Central Park West.” You can check out a behind-the-scenes clip from this nifty effort after the jump.
New Career Opportunities Daily: The best jobs in media.
Click 3X announced today that it has added The Kloons and Jetpacks Go! to the live action division of its directorial roster. Jetpacks Go! and The Kloons will also bolster Click 3X’s video amplification initiative, Multiply, which launched during Social Media Week, in partnership with WTF Studios, Marlon Wayans digital media company.
The Kloons are a collective comprised of Mitch Lewis, Greg Washburn and Nik Kazoura, who create original content such as sketch comedy, music videos and game shows for their YouTube channel, which boasts over 11 million views and 110,000 subscribers. Mitch Lewis also manages the YouTube channel for The Tonight Show with Jimmy Fallon. Last week The Kloons were accepted into SHOOT magazine’s 12th Annual New Director Showcase.
Jetpacks Go! is comprised of directing team, Alden Ford, Justin Tyler and Bobby Webster. Ford and Tyler have been working together out of the Upright Citizens Brigade Theater for almost a decade, as writers and comedians. They have written and directed scripted and non-scripted television for Comedy Central, MTV, MTV2, FUSE, Nickelodeon and Fox Sports 1. Bobby Webster has a background in film, directing shorts and commercials, including an Oscar-winning short film. As a collective, “they specialize in producing gorgeous, creative, hilarious commercials and content for brands like Oral-B, Boost Mobile, Nerdist, Comedy Central, Trident, Silk Soymilk, Sprint and the UFC.”
New Career Opportunities Daily: The best jobs in media.
Briggs & Riley stresses its durability in the new campaign.
May 26, 2017 — Merger mania has continued at a rapid clip over the past few years in the wake of the 2014 union of Comcast and Time Warner Cable and AT&T’s takeover of DirecTV. But now, Vice Corp. — itself born of a merger, in 2015, of News Corp. and Vice Media — has its eyes on the biggest deal yet with a blockbuster plan to swallow both ComcastWarner and DirecT&T in one simultaneous transaction.
Vice Corp. has already been on a shopping spree, having recently snatched up Hulu, the Hot Topic retail chain, a number of newspaper companies including Canada’s Globe and Mail and South Korea’s Chosun Ilbo, as well as Beats Electronics — which it picked up in a fire sale for $180 million, a fraction of the $3 billion price Apple paid for it in 2014.
Though Vice Corp.’s Co-Supreme Leaders Shane Smith and Rupert Murdoch were unavailable for comment, a company spokesman did agree to answer some written questions about the unprecedented deal.
Omnicom is digging its heels deeper into social media on mobile, announcing a two-year, $230 million deal to integrate Omnicom Media Group’s programmatic advertising arm, Accuen, with Twitter’s mobile exchange, MoPub.
The holding company will receive inventory access, locked-in ad rates and a “first look” at mobile-ad units created by Twitter.
“Our agreement with Twitter reflects what we look for in a media partnership — the opportunity to deliver first-to-market benefits that impact all aspects of all Omnicom clients’ digital investments, from content to placement to measurement,” Omnicom said in a statement confirming a report in The Wall Street Journal.
Agé de 27 ans, l’étudiant mexicain Mal De Mar partage via Instagram tous ses voyages aux quatre coins du monde, grâce à son iPhone. Des temples, des lieux insolites et symboliques, ses lectures, des magasins traditionnels, il photographie tout ce qu’il visite et toutes les belles choses qu’il voit.
(TrendHunter.com) The Billionaire Boys Club SS 2014 ‘Girl’ editorial features photography by creative collective BASIS, NY. This proverbial boys club knows that it might be a man’s world, but it&#…
Advertising Agency: JWT, Brazil
Chief Creative Officer: Ricardo John
Head of Art: Fabio Simões
Copywriter: Martim Baffi
Art Directors: Daniel Kalil, Alexandre Kazuo
Creative Director: Gustavo Soares
Planning: Fernand Alphen, Isabella Mulholland, Stella Pirani, Fernando Prado
Account team: Michelle Michel, Alice Fairbanks, Cecilia Posada
Media: Aline Moda, Camila Bertoli, Vanessa Pupato
Silence the city. smart electric drive.
Advertising Agency: BBDO Düsseldorf GmbH, Düsseldorf, Germany
Creative Directors: Kristoffer Heilemann, Sebastian Hardieck, Darren Richardson
Art Director: Claudia Janus
Copywriter: Dominique Becker
Illustrator: Vic Lee
Art Buying: Birgit Paulat
Chief Creative Officer: Wolfgang Schneider
Published: March 2014
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