Hasta La Creative!

Em desenvolvimento desde 2010, o Google revelou seu protótipo de carro autônomo. O veículo não necessita de nenhuma intervenção humana, reconhecendo o ambiente ao redor – até dois campos de futebol de distância em todas as direções – e tomando decisões com seus sensores e software.

Tudo o que você precisa fazer é entrar, apertar um botão e curtir a viagem. OK, talvez com um pouco de medo ainda, mesmo que o carro só alcance velocidade de 40 km por hora. Construído pensando no aprendizado, o veículo não é o máximo do conforto. Oferece apenas dois lugares, com cinto de segurança.

Segundo o Google, o futuro da mobilidade passa por aí, já que 1.2 milhão de pessoas morrem devido a acidentes de trânsito no mundo todo a cada ano. 90% deles causados por falha humana. Se locomover é mais letal que o câncer e armas de fogo.

A intenção da empresa é produzir 100 unidades do protótipo, incluindo versões com opção de controle manual, e realizar um programa piloto na California. O perfil do Self Driving Project no Google+ traz uma série de vídeos que apresentam a inovação.

Post originalmente publicado no Brainstorm #9
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Datalogix, the analytics company best known for its ad partnerships with Facebook and Twitter, has just raised $45 million in equity financing from investors.

The 12-year-old Westminster, Colo.-based company takes sales data and makes it available for advertisers to anonymously target consumers online based on their offline purchase history. The data, which comes from people enrolled in loyalty programs, also allows digital ad sellers like Twitter and Facebook to measure the sales impact of their ads for marketers.

The data gets pretty granular, allowing advertisers to target new parents based on the specific size of diaper they’ve bought, for example, or people who buy a lot of a particular brand of soda.

Continue reading at AdAge.com

Yesterday we brought you news of Adidas’ World Cup spot from TBWA featuring Lionel Messi, a host of other international stars, and a Kanye West track. Now here’s a look at the latest in W+K New York’s World Cup campaign for ESPN.

The charming 60-second spot, entitled “Time Zone,” examines how the World Cup creates “one time zone,” as the whole world rearranges their schedule to watch the World Cup premiere. “Time Zone” opens and ends in Brazil, stopping over in destinations around the world as everyone prepares for the match. Some have an easier time adjusting to “Brazil time” than others. A businessman in Seattle is seen rushing out of the office while updating his voicemail to reflect that he will be “out of the office for the rest of the afternoon” — an accurate portrayal of kickoff times in the states — while an old woman falls asleep watching the game in Russia and in Japan a group congregates before the sun rises. The spot ends with the tagline, “Every 4 years the world has one time zone,” which is reminiscent of the earlier “Every 4 years the conversation starts again.” This newer spot reflects the heightened anticipation for the World Cup kickoff, which is just over two weeks away. Stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

360i has issued a new “#StartBetter Manifesto” for Clinique, with a new 60-second video asking viewers to “Start something. Start better.”

The new spot uses simple visuals to convey its inspirational message, with a sequence created by CHRLX Beauty collective using only shape, line, and type. 360i’s manifesto seems to be catching on, as the video has garnered over 600,000 views since launching on May 20th. The simple approach has also led to a wealth of  interpretations from users across Twitter, Facebook, and Instagram. You can check out the “#StartBetter Manifesto” above, and stick around for full credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

(TrendHunter.com) The Sunday Times Style May 2014 editorial is darkly romantic, which heightens the dramatic flair of the couture items featured throughout the editorial. Set against a gorgeous floral backdrop, the…