Panasonic Takes B-to-B Effort to the Kentucky Derby


Panasonic is using TV, the web and a 15,244-square-foot, ultra-high-definition-LED video screen that it made to prove to potential business customers attending and watching the Kentucky Derby that it’s a worthy technology partner.

Anyone attending major sporting events has been exposed to a massive Panasonic screen, but the problem the $74 billion company has had is few know they’re involved. As such, Panasonic, with the help of Havas Media — its agency since 2009 — partnered with NBC and Churchill Downs to explain the company’s involvement with “the most watched two minutes in sports.”

At Churchill Downs, Panasonic installed the massive, $12 million video board midway down the backstretch, outside of the dirt course, raised 80 feet in the air. Measuring 171 feet wide by 170 feet high, it is the largest, ultra-high-definition video board in the world. In terms of large-scale Panasonic screens, it is second only to the one installed at the Texas Motor Speedway, which measures 20,633 square feet.

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Ford Escape: Crate, Vase, Carpet


Print
Ford

Advertising Agency:Y&R, Toronto, Canada
Chief Creative Officer:Israel Diaz
Creative Director:Jonathan Smith
Art Director:Mike Lo Nam
Copywriter:Abeer Verma
Photographer:Adrian Armstrong
Retoucher:Adrian Armstron
Print Producer:Mario Pariselli

Chic Bicycle Bags – The Tanner Goods Cycling Collection is Practical and Stylish (GALLERY)

(TrendHunter.com) The Tanner Goods Cycling Collection is made up of rugged chic bags that will make any commute to work (or play) much more practical and stylish. Although travelling by such a transportation mode is…

Hippie Beach Editorials – Nadine Leopold Stars in the Foam Magazine May/June 2014 Issue (GALLERY)

(TrendHunter.com) Channeling vibes of happiness and lazy beach days, Nadine Leopold stars in the latest Foam Magazine May/June 2014 issue.

Taking us with her to the beach, the stunning Leopold looks bohemian and…

Mini Pod Helicopters – The Fly Citycopter is Taking Urban Transportation to the Skies (GALLERY)

(TrendHunter.com) The Fly Citycopter may only be a concept now, but it could be a very short amount of time until travelling through the skies matches ripping it full speed down the street. Right now streets are…

Water-Resistant Camera Cases – This DSLR Camera Bag by Wontancraft is Shock and Water-Proof (GALLERY)

(TrendHunter.com) Travelling with your DSLR camera bag can be stressful; the camera is constantly being moved about in the carrier and if it rains, the encased camera still holds a risk of getting water damage. You…

Phone-Charging Wallets – The Everpurse Miniholds Your Cards and Holds a Charge (GALLERY)

(TrendHunter.com) The Everpurse Mini is doing it all for users by not only acting as a full wallet but also a phone charger. As it stands, many people have one pocket dedicated to their phones and another dedicated…

Holy Men Headshots – This Holy Men Photography Series is Hauntingly Intimate (GALLERY)

(TrendHunter.com) Lynzy Billing’s holy men photography series for VICE seeks to portray the real people behind the rigorous spiritual profession. Holiness and spirituality tend to produce mixed feelings of…

Tribal Princess Editorials – Patrycja Gardygajlo Graces the Pages of Vogue Turkey May 2014 (GALLERY)

(TrendHunter.com) Patrycja Gardygajlo looks likes a modern-day Pocahontas in the recently released Vogue Turkey May 2014 issue. She was shot by popular fashion photographer Emre Guven, accompanying stunning mountain…

Adult Coloring Books – This Coloring Book Ups the Complexity for an Older Crowd (GALLERY)

(TrendHunter.com) It turns out that the difference between a normal coloring book and an adult coloring book is simply the complexity of the designs that need filling in. This adult coloring book by Peter Deligdisch…

The Best Way To Increase Your Odds for Success With Blogging

At this point in online marketing, most novices hear that blogging can be very effective for generating revenue. Should you be completely new to affiliate marketing, then you must become aware that earning money with blogging involves effort, time as well as the right information. The information needed to be successful is not hard to learn, but it must be learned for maximum success. As with every other area of online marketing, the majority of blogs fail to earn very much money. Still that is actually not essential if you use the right approach. But the most important aspect with any internet business is to take action while continuing to educate yourself about making money online.

You are going to have much less trouble and better results if you arrange your blogs for the best performance and in a particular order. To begin with, never rush out and spend money on a domain address without having conducted keyword research in the market, or niche. You can actually prevent much heartache and not waste time by doing so, and you must find the right niche in order to be successful. Just one factor is whether or not your niche loves it, has extra money and spends some of it in that niche. It is a stone cold proven fact that you will make more money working in a niche you really take pleasure in. The experiences of several people have shown that we tend to pay no attention to those markets, and businesses, which unfortunately hold no interest whatsoever for us. So, visualize having to generate all kinds of content on a subject which bores you to no end.

Finding the right theme and working with it can be a true headache if you do not know what to search for. Essentially, you have to pick themes that you pay a premium for versus themes that cost nothing. Your theme needs to be appropriate for your product or service and market, otherwise your audience may be turned-off and just leave. You also need to be watchful because some free of charge themes possess encrypted code, and you will not know what the objective of it is. One common experience with free themes is they might develop unpleasant broken formats, and then if it is not updated you are stuck and must to find another theme. You also need to ensure your theme works with important plugins such as those for search engine optimization. This has not even been an in depth talk about themes, so just bear that in mind.

The content you use on your websites must conduct multiple jobs at the same time. Search engine marketing means your posts needs to be written with keyword optimization in mind. You should utilize certain methods with your content that is designed to give you exposure in social media sites. When you are wanting to do that, then it depends upon your particular tactic aimed at evoking a response out of your visitors. If there is anything that is really important, it is simply creating content material for your target audience. If you know specifically what your market desires, then your position is going to be much stronger. Ultimately, figure out how to develop your own writing voice which will be just a reflection of your specific personality.

This is merely the tip of the education iceberg regarding blogging and building a respectable income. The web is filled with material about running a blog and earning money with it. That means it is substantially more important that you learn from trustworthy sources.

Al Feldstein, the Soul of Mad Magazine, Dies at 88

Mr. Feldstein took over a fledgling humor magazine called Mad in 1956 and made it a popular, profitable and enduring wellspring of American satire.



As Netflix Resists, Most Firms Just Try to Befriend Comcast

Most companies have not publicly spoken out against the proposed Comcast merger, partly to avoid antagonizing a company with which they do business.



News Corp. to Buy Harlequin for $415 Million

Harlequin, owned by the Canadian media company Torstar Corporation, is among the world’s largest publishers of romance novels, consistently one of America’s most popular genres.



HBO Renews ‘Vice’ Series for Third Season, Vice CEO Tells NewFront Crowd


Vice Media’s NewFront presentation in New York was every bit as irreverent and odd as the video content it showed to media buyers on Friday. And Shane Smith, the company’s co-founder and CEO, wasn’t shy about his opinions of the NewFronts.

“It’s literally the craziest fucking audience in the world,” he said, referring to the mix of curiosity seekers, press and media buyers in the audience. “Hopefully, a third of you are people who are going to give us money.”

Vice’s half-hour HBO show has been picked up for a third season, Mr. Smith told the audience. “HBO is going to give me shit” for announcing it, he added. (An HBO spokesman confirmed the news afterward.)

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Microscopic Sugar Packaging – The SUCRA Design by Mercedes Arce is Based on the Refined Sugar (GALLERY)

(TrendHunter.com) When Mercedes Arce looked at most of the sugar packaging designs on the market, she was uninspired by what she saw. Most of the looks were quite boring and not that functional, so she set out to up…

Now That ‘Sugar Man’ Is Found, Lawsuit Focuses on Missing Royalties

Rodriguez, the subject of “Searching for Sugar Man,” was a star in South Africa, though he didn’t know it. A former producer asks where those royalties went.

Traveling Cars Adventures

La jeune photographe suisse Kim Leuenberger a fait la série « Traveling Cars Adventures » dans laquelle elle s’amuse à mettre en scène des petites voitures et des vieux vans minuscules dans la ville ou la nature. Sa série très drôle et pleine d’aventures est à découvrir en images dans la suite de l’article.

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This Work Has No Balls

And here’s your end of the week work via Cincinnati’s Northlich: the brief tale of a cat who would be number one with all the female felines if only he weren’t missing a couple of essentials…

The spot may not capture the spirit of the 70′s in quite as much detail as, say, Leroy & Clarkson’s Blaxploitation “Mad Men” spoof, but you get the point.

In all seriousness: spaying and neutering is no joke for pet owners (we’ve been through it), and the client Ten aims to simultaneously prevent canine overpopulation and save the lives of innocent, otherwise doomed toms and tabbys around the country by neutering as many of them as possible before they can do that thing they do.

We get it–and we don’t even like cats.

continued…

New Career Opportunities Daily: The best jobs in media.

Watchdog Groups File FCC Complaints Against 11 TV Stations


Two watchdog groups in Washington have filed complaints to the Federal Communications Commission, accusing TV stations across the country of failing to disclose legally required information about political ads they aired this year.

The Campaign Legal Center and the Sunlight Foundation said most of the violations concerned ads funded by Super PACs, both conservative and liberal, that ran on 11 stations across the country.

Some of the sponsors of the ads include the conservative Americans for Prosperity and the liberal Senate Majority PAC, as well as the National Republican Congressional Committee.

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