(TrendHunter.com) French Railways’ interactive outdoor ad campaign encourage people to travel to places they’re passionate about and get outside their comfort zone. The ad consists of unforgettable, larger-…
The government has unveiled a £3m dementia awareness campaign, billed as “Live Aid for the 21st century”, starring a number of celebrities singing along to The Beatles’ hit ‘With a Little Help From My Friends’.
(TrendHunter.com) The Sada Bike, conceived by Italian designer Gianluca Sada, is a folding bike that folds into an umbrella-shaped and umbrella-sized package. The Sada Bike is folded by simply pushing forward on the…
The Los Angeles offices of Wongdoody have expanded by one.
Today the Seattle/L.A. agency announced the hiring of Dennis Lee as associate creative director.
Lee won’t be a completely new presence in the office, though: he previously served a six-year stint at the agency before working as ACD at Ogilvy & Mather Los Angeles. His career also includes roles in the art departments of Ogilvy New York and Young & Rubicam.
He will work closely with ECD and fellow Art Center College of Design alumni Pam Fujimoto on accounts including Scion, VIZIO and Epson.
Most importantly, he will “get to wear shorts and basketball shoes everyday”. Priorities.
New Career Opportunities Daily: The best jobs in media.
Coca-Cola has revamped its compensation system to pay agencies more for work in newer and groundbreaking areas, the executive responsible for overseeing the program said Tuesday at ANA’s Advertising Financial Management Conference.
U.K. supermarket chain Morrisons has issued an apology after being accused of offending consumers in the north of England, who found a marketing stunt incredibly tasteless.
Over this weekend it projected a 175-foot-wide image of a baguette, with the slogan “I’m cheaper at Morrisons,” onto the Angel of the North sculpture in Gateshead, northeast England. The iconic 65-foot-tall steel sculpture, by the artist Anthony Gormley, has become synonymous with the area and is well-loved by Northerners, despite being controversial when it was first unveiled in 1998.
After an outcry on Twitter, the retailer took to the medium to apologize.
Print
The Sunday Times
Advertising Agency:Grey, London, United Kingdom
Executive Creative Director:Nils Leonard
Creative Director:Dave Monk
Creatives:Jo Sissons, Kate Allsop, Miguel Gonzalez
Creative Producer:Kevin Noble
Managing Partner:Natalie Graeme
Business Director:Tamsine Foggin
Account Director:Albert Ponnelle
Planner:Hamish Cameron
Media Agency:MsiX
Production Company:Peter Bailey Productions
Photographer:Tim Flach
Digital Artist:Antony Crossfield
Direct Marketing
LifeBeat
Advertising Agency:Wing, USA
Chief Creative Officer:Favio Ucedo
Creative Directors:Aurora Morfin, Facundo Paglia
Art Director:Brian Novoa
Copywriter:Marc Duran
Additional Credits:Nadina Steimberg, Andrés Tello, Daniel Gergely
Media
Bellefaire JCB
Advertising Agency:Doner, USA
Chief Creative Officer:Rob Strasberg
Creative Director:Paul Forsyth
Associate Creative Director:Kevin Floyd
Associate Broadcast Producer:Greg Kort
Brand Leader:Larry DeAngelis
Operations Director:Chad Cooper
Associate Project Manager:Jillian Darby
Business Management Supervisor:Katherine Simmonds
Film
Sherwin-Williams
Advertising Agency:McKinney, USA
Chief Creative Officer:Jonathan Cude
Group Creative Director:Ellen Steinberg
Art Director:Kathryn Clendenin
Copywriter:Rick Morrison
Executive Producer:Josh Eggleston
Production Company:Buck
Print
Crisis Relief
Liking isn’t helping.
Be a volunteer. Change a life.
Advertising Agency:Publicis, Singapore
Chief Creative Officer:Ajay Vikram
Creative Director:Erik Vervroegen
Pour ce premier article best-of Fubiz du mois de Mai, nous vous avons sélectionné les typographies les plus belles, graphiques et originales. Au programme, des typographies dans tous leurs états : sculptures, dessins, peintures, impressions, créations qui sont à découvrir en images et avec différents liens.
Awesome Typography by Xavier Casalta.
Galaxy Type Posters by Romain Roger.
ABC Black Pen Typography by Florian Meacci.
La Fabrique 125 by Humà Design.
Typography vs Logotypes by Jabier Rodriguez.
Nike Typography with Wooden Slats by Txaber.
Rooms Illustrated with Words by Thomas Broomé.
Flourish Typographic Project by Dana Tanamachi.
Letters at Large by Audra Hubbell by Audra Hubbell.
Tables You Need to Hear by Ogilvy London.
Handcrafted Typography by Marion Luttenberger.
Boxing Illiteracy by Wladimir Klitschko.
History of Type by Johnson Banks.
The Sculpted 3D Alphabet by Foreal.
Typodarium Calendar by Boris Kahl.
BCN Typography by Simon Prades.
Europe in Typography by Gokhun Guneyhan.
Paper Alphabet by Dan Hoopert.
Typography Game by Cosmografik.
Shanghai Numerals Type by Sawdust.
Shadow Type by Steve Heller and Louise Fili.
Yahoo has launched its biggest social campaign to date, running across 20 markets, to find the next budding footballer, fronted by Chelsea Football Club’s manager and self-styled ‘Special One’, José Mourinho.
« Warm Up » est un projet vidéo réalisé par Ruslan Khasanov. Une création fascinante qui met en valeur la couleur sous forme de liquide dans la paume d’une main. Le résultat est fascinant, les couleurs fusionnent entre elles, et coulent dans les lignes de la main. Un projet créatif à découvrir en photos et vidéo.
Fulfilling the bucket list is a popular activity for brands to piggyback their message on. But how many of them are fulfilling the list for someone who's already died?
Expedia is helping fund Ty’s List, a documentary about three people (who had never met before) trying to live out a list of life goals created by their mutual friend, Tyler Lorenzi, as a way to find closure for his sudden death in a boating accident at age 23.
Although it doesn't spell it out in the trailer below, Ty's list of the best places in San Francisco is also completely achievable by the average Expedia customer, so this isn't a project that requires millions of dollars to fly to outlandish places and experience outlandish things. But while it might be affordable to accomplish, filming it is another matter, and the filmmakers continue to raise the funds needed to finish the movie. The video they made for Expedia was aimed at helping kick off the new round of fundraising, which also includes a new Kickstarter.
This expansion on the "Find Yours" campaign is far better than the stunt the brand pulled last year, sending random people to random places. That had surprise, but what we really travel for is other people—whether it's to connect with new ones or reconnect with those we already know.
And luckily for Expedia, that's also what we look for in a good commercial.
Today we received news that true[x] media, an L.A./New York-based “engagement advertising platform” company, had signed former Microsoft global media director Meredith Brace as its new director of sales for the Northwest region. Brace, with more than 15 years experience at Microsoft and HP, will run the company’s new Seattle office.
We were interested in learning more about why Brace made the move, so we got her thoughts regarding trends on the media side of the industry.
Brace says:
“I have spent many years on the client side looking at solutions to major global marketing challenges.
In my experience, media buying is getting polarized.
continued…
New Career Opportunities Daily: The best jobs in media.
Alibaba Group, which rode China’s emergence as an economic superpower over the last 15 years to become a massive online marketplace for everything from forks to forklifts, filed today for what could become the largest U.S. initial public offering ever.
Founded by former English teacher Jack Ma, 49, in a Hangzhou apartment, Alibaba started with a few dozen items for sale. The company might raise as much as $20 billion, topping a $19.65 billion offering by Visa in 2008, data compiled by Bloomberg show.
Alibaba didn’t specify the number or price of shares it will offer or what valuation it will seek. Those details will be provided closer to the actual sale. The filing has a $1 billion placeholder amount, which used to calculate registration fees and will change.
Film, Online
CEMDA
Advertising Agency:Publicis, Mexico City, Mexico
CEO Chief Creative Officer:Hector Fernandez
Creative Director:Luis Gonzalez, Gabriela Paredes
Copywriter:Manuel Guillén, Isabel R. Palacios, Josh Parschauer
Art Director:Manuel Guillén, Isabel R. Palacios
CEO Account Services Director:Juan Carlos Tapia
Animation:Cluster Studio
Audio:Equis Cosa
Sem tempo para ler as principais notícias desse maravilhoso e mágico ~universo dos videogames~? Não fique triste, jovem.
Foi pensando nisso que estreamos no Save Game o Muito Longo; Não Li, um programa diário com tudo o que você precisa saber sobre nossos amados joguinhos, apresentado por Luiz Hygino.
Assista e assine o canal do Save Game no YouTube: youtube.com/savegamebr
Post originalmente publicado no Brainstorm #9
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Monica Lewinsky writes in a coming issue of Vanity Fair that she feels it is time to stop “tiptoeing around my past, and other people’s futures.”
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
