Hasta La Creative!

KV “Pops” Sridhar, a veteran of the global ad scene, will be SapientNitro‘s new CCO in India.

From his base in Mumbai, Sridhar will work with Sapient’s global executive team to expand its business in the Asia-Pacific region.

Sridhar has quite a history in the ad business, most recently serving as CCO at Leo Burnett – India & Subcontinent for 17 years. He also regularly sits on various awards juries, and he won 12 Cannes Lions in the last 3 years alone. As if that weren’t enough, his origin story as a film billboard painter-turned executive only adds to his prestige.

Sridhar is apparently not one to favor the status quo, either. In the release, he writes:
“[We must] move from just creating ads to creating worlds, or as SapientNitro refers to it, Storyscaping.”
Thought you might like that one.

New Career Opportunities Daily: The best jobs in media.

Here’s a beautiful piece of creative entitled Help Save Us from Publicis Mexico for Mexican environmental group, CEMDA, that deftly illustrates the effect humans have on their environment and how they re inextricably intertwined.

In the ad, we see a logger, a hunter, a driver, an ice fisher, all of whom are engaged in acts that are detrimental to the environment. With increasingly quicker intercuts, the ad drives home its point that humans are damaging the world around them. And as the ending is revealed, that damage has a direct affect not only on the planet but on people as well. .

W+K Amsterdam is back with yet another sprawling, upbeat, frenetic spot for Heineken, which is part of the brew brand’s global campaign highlighting a man living it up in his cityscape. The latest spot, aptly dubbed “The City,” features a little Elvis swing as our hero goes on the hunt for a mysterious gal with the help of a host of lost business cards. Along the way, he experiences everything that makes his city so vibrant. The look, sound and feel is basically the template of what we’ve come to expect from Heineken ads in recent years, but that’s not necessarily a bad thing. Regarding the campaign concept, which revolves around encouraging men to explore their cities, Heineken global senior brand director Gianluca Di Tondo tells Marketing, “Men of the world want to make the most out of their time in the city, because they know life only gives them one shot. So they really live their city by seeking out new experiences and adventures and they have an underlying fear of missing out on the best ones.” At the very least, it makes our desk job writing about such experiences rather lame. Credits after the jump.

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New Career Opportunities Daily: The best jobs in media.

Hearst’s Dr. Oz magazine will become a fixture at the newsstand and subscribers’ homes beginning in 2015, when it will move to a regular frequency of 10 times a year, the company said Wednesday.

Hearst, publisher of Cosmopolitan and Esquire magazines, published two pilot issues of Dr. Oz The Good Life this year and plans to publish three more issues of the health and wellness title in the second half of 2014, including its first “official” edition in August/September.

Subscription orders for the new magazine have topped 285,000, according to Hearst. The magazine’s circulation guarantee to advertisers of 450,000 is expected to grow in 2015, the company said. The cover price is currently $3.99.

Continue reading at AdAge.com

This August marks the 70th anniversary of Smokey Bear (apparently Smokey the Bear is a misnomer and we’ve all been saying it wrong). First created by FCB West in partnership with U.S. Forest Service, the National Association of State Foresters, and the Ad Council in 1944, the Wildfire Prevention campaign is the longest running, and one of the most successful, PSA campaigns in America. 96 percent of the U.S. adult population recognize Smokey Bear, while 70 percent can recall Smokey’s “Only you can prevent forest fires” tagline without prompting.

“Few advertising icons have become as much a part of the American vernacular as Smokey Bear,” said Peggy Conlon, soon-to-be-retired president & CEO of the Ad Council. “Smokey’s persistent popularity from generation to generation is not only a testament to the quality of work done on his behalf pro bono by FCB, but also ensures that his legacy will be one that results in continued impact in the area of wildfire prevention.”

For Smokey’s 70th birthday, FCB West worked with Butcher Editorial to create two new PSAs (running in both 30 and 15 second versions) that celebrate Smokey’s milestone, while still spreading his message of forest fire prevention. In one of the spots (above) a group of children and park rangers bring Smokey Bear a birthday cake. Seeing only the fire hazard of the candles, Smokey reaches for a bucket of water, but thankfully one of the children has the presence of mind to blow them out. In another 30-second PSA, which really ups the creepiness factor, Smokey sneaks up on a man to inform him of a fire hazard. Both spots end with Smokey rewarding fire safety prevention with a bear hug. continued…

New Career Opportunities Daily: The best jobs in media.

Here’s an interesting take on the endless “how to sell men’s underwear” conundrum via ACW Grey Tel Aviv.

Disclaimer: Hailing from south of the Mason/Dixon, we are all too familiar with the effects humidity may have on our nether regions–and the Grey team made sure to remind Israeli men that it understands, too.

“Your entire body feels the way your balls feel” probably wouldn’t make for the snappiest tagline, but it did get our attention. And we appreciate the convenient egg metaphor since no one wants to see a pair of oversized testicles walking down the street (at least not anyone we know).

They didn’t really cover the itch part, though…can someone translate that into Hebrew for us?

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New Career Opportunities Daily: The best jobs in media.

Why do people do this? Why do they go to such great lengths to alter their looks when, in fact, all they’re doing is making themselves look like inhuman freaks? Oh sure, a little nose job and breast augmentation here and there is fine but when you get plastic surgery because you want to look like Justin Bieber or or Jennifer Lawrence, there’s a screw loose.

But if you’re Pesky Sunder Plastic Surgery and your patients are a bunch of plastic types who have formed a musical groups called The Plastics to make a plastic surgery commercial then you just throw your arms up and say, “Fuck it. Bring it on.” Otherwise YouTube would be filled with corporate product demo videos that could put an army of sugared-up kids to sleep on Halloween.

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Bose

Advertising Agency:Medina/Turgul Ddb, Istanbul, Turkey
Creative Director:Kurtcebe Turgul, Gokhan Erol
Art Director:Eren Kocaker
Copywriter:Ercin Sadikoglu
Illustrator:Haluk Demirel, Eren Kocaker

To introduce the very futuristic-looking i8, BMW enlisted the help of actors Michael Pitt (Boardwalk Empire), Sam Hazeldine (The Monuments Men) and Mickey Sumner (Frances Ha) who, directed by Iconoclast’s Gus Van Sant, utter poetic hyperbole of epic proportion.

For a car as cool as this, we guess you can say just about anything. You know, like fashion ads. They make no sense whatsoever but they seem to build a brand just fine. SO prattle on and sell some i8’s, BMW.

To sell an immune booster, Saatchi and Saatchi South Africa have teamed with comedic duo Derick Watts & The Sunday Blues (Nic & Gareth) to create an interactive campaign for Efferflu C Immune Booster, dubbed Project Trapped.

The activity features the duo mistakenly embarking on the holiday of a lifetime only to discover they’re going to be locked in a hotel room for 5 days as part of a social experiment created to dramatize how Efferflu C Immune Booster helps keep you healthy.

“Not only is the daily content being produced hilarious but it is also based on crowd-sourced suggestions for things for the duo to do from our #projecttrapped followers,” says Executive Creative Director at Saatchi & Saatchi, Gavin Whitfield.

Whitfield explains that the campaign has simple ingredients, which make it engaging; a great prize (free holiday), a simple entry mechanic (just tweet a suggestion), reasons to stay engaged (entertaining content, spot prizes and user influence) and a clear link to the product (don’t get stuck inside, strengthen your immune system with Efferflu C).

“The tweeted suggestions from the public on things that Derick Watts & The Sunday Blues should do to entertain themselves have been rolling in since Monday and the new daily episodes are being uploaded to the YouTube channel,” he says.

“So far the suggestions have seen them waxing their armpits, enjoying a bubble shower, impersonating each other and playing with sock puppets, whilst always being reminded of the things they are missing out on. There’s even talking toilet paper! So far, so good,” he concludes.