Hasta La Creative!

Data-security events in the modern era could be categorized as “Before Target” and “After Target.” The effects of the company’s late-2013 data breach of as many as 110 million consumer records and credit-card numbers continues to ripple — even reaching marketing departments across the country.

The Target breach and subsequent media coverage “put some wind in the sails” of a previously-backburner cyber-security-task-force initiative at Este Lauder Cos., said Teena Lee, VP-privacy and e-commerce counsel at the beauty firm. “The conversation now is getting a little bit more organized.”

Lately when people at Este Lauder are developing a new branded mobile app or implementing an

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IndieJunior

IndieJunior is a section of IndieLisboa (International Independent Film Festival) dedicated to kids.

Advertising Agency:Leo Burnett, Lisbon, Portugal
Executive and Creative Direction:Luciana Cani
Head Of Art:Nuno Salvaterra, Nuno Salvaterra
Creativity:Steve Colmar, Nuno Salvaterra, Jaime Nascimento, Zé Gouveia, Manuel Crespo, Natasha Hellegouarch, Steve Colmar, Nuno Salvaterra, Jaime Nascimento, Zé Gouveia, Manuel Crespo, Natasha Hellegouarch
Audiovisual Production Direction:Cristina Almeida
Production Company:STOPLINE FILMS
Executive Producer:Francisco Saalfeld
Director:Telmo Vicente
DoP:Luis Branquinho
1st Direction Assistant:Luis Pedro
Head Of Production:Susana Lourenço
Art Director:Rui Pina
Postproduction coordinatior:Ricardo Montez
OffLine Studios:Stopline
Offline Editor:Paula Miranda
OnLine Studio:Loudness Films
Sound Studio:Loudness Films
Illustrator:The Rain, Zé Gouveia, Fireflies, Lip Comarella, Joao Faria, Salon Alpin

(TrendHunter.com) Gender-swapped Disney characters have become all the rage recently with different artists giving fans their take on the legendary brands timeless characters. From cartoonish to surreal, the…

Here's something I never thought I'd say: I just got weepy listening to "I Touch Myself" by the Divinyls. 

In an incredibly touching tribute to the group's frontwoman, Chrissy Amphlett, some of Australia's top singers have recorded a largely a capella version for a video encouraging women to self-examine their breasts for lumps. 

Amphlett, one of the most shockingly sexual pop artists of the 1990s, died from breast cancer on April 21, 2013. According to Billboard, an ultrasound and mammogram initially missed the cancer, which Amphlett ended up finding on her own through self-examination. 

Friends say her dying wish was that her 1990 hit song could become a reminder for all women to check themselves regularly for lumps and other signs of breast cancer. So Australian advocacy group Cancer Council NSW (New South Wales) worked with Amphlett's widower and supporters to create the beautiful rendition below.

The singers are Connie Mitchell, Deborah Conway, Kate Cerebrano, Katie Noonan, Little Pattie, Megan Washington, Olivia Newton-John, Sarah Blasko, Sarah McLeod and Suze DeMarchi. You can watch interviews with each of them on Amphlett's YouTube channel.

"It is a song that celebrates female sexuality like no other. Like Chrissy, it is bold, brave and brassy," the group says in its video summary. "It rocked our world. And when Chrissy developed breast cancer, it was a song she wanted to become an anthem for spreading awareness about the importance of touching ourselves for early detection of the disease."

Note: The video below ends on a scene that might be NSFW. But you really shouldn't let that stop you from watching it.

Muthana Sweis é um adolescente de 17 anos de Chicago, nos Estados Unidos. Seu sonho? Ser levado ao baile de sua escola pelo Netflix. E foi aí que surgiu a proposta à marca: se ele conseguisse que o seu tuíte fosse replicado mil vezes, o site realizaria seu desejo? A resposta veio logo: sim.

Mas como, afinal, isso aconteceria na prática? Primeiro, o Netflix pediu a Muthana que escolhesse um terno – as opções seriam os figurinos de “Grease – Nos Tempos da Brilhantina”, “Zoolander”, “Os Vingadores” e “007 – Skyfall” – este último o selecionado. O itens seguintes seriam o carro – de “House of Cards”, “Grease”, “Mad Men” ou “Breaking Bad” -, e motorista – personagens de “Capitão América”, “Piratas do Caribe”, “Vingadores”, “Jogos Vorazes” ou “Grease”, que levou a melhor nas duas categorias.

No final das contas, foi uma boa sacada, que proporcionou a um grupo de adolescentes uma noite divertida e inesquecível.

Post originalmente publicado no Brainstorm #9
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Packaged-goods marketers have been shifting to digital coupons from paper for years, but most of those electronic deals aren’t individually coded. That’s a big miss for marketers because the coupons can’t be used to build customer-relationship-management programs that track how people use and share deals.

CPGs’ involvement in individually trackable deals has largely been through retailer loyalty-marketing programs and data brokered by third parties, such as Catalina or, in the case of Kroger Co., through its Dunnhumby USA unit (which is co-owned with U.K. retailer Tesco). While such programs have collected lots of consumer data, the retailers own those troves; CPG marketers pay to rent them.

Now, Kimberly-Clark Co. is looking to end the data blindness that comes from selling most of its products through retailers. The company is building its own deal database and CRM programs through Revtrax, a promotion-analytics firm.

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