Philly-based independent creative agency, Red Tettemer O’Connell + Partners today announced the appointment of Ryan Scott as its first west coast vice president and group creative director. In the newly crated position, Scott will report directly to partners Steve Red (President and CCO) and Steve O’Connell (ECD).
(TrendHunter.com) If you’re looking to add some personal charm to your everyday accessory collection, then this DIY Braided Cuff activity will showcase some creative ways to add personality to ordinary jewelry…
Andréa et Rob Stone sont deux photographes américains qui ont récemment fait une série intitulée « City Reflection » dans laquelle ils prennent les reflets des façades des bâtiments de différents villes. Un mélange de miroirs déformants, métaux, surfaces glacées, de vagues et de couleurs, à découvrir dans la suite.
Weight Watchers, a McCann Erickson New York client for the past seven years who spends roughly $150 million on measured media annually, has switched agencies to Wieden+Kennedy, Adweek reports.
According to Adweek, the move came without any agency review. Lesya Lysyi, the Weight Watchers president who took over this past November, worked with W+K as chief marketing officer at Heineken USA. Adweek also wrote that “it’s not immediately clear how this appointment will affect Weight Watchers’ digital agency, Ogilvy & Mather,” noting that Weight Watchers appointed Dan Crowe chief technology officer at the same time Lysyi became president.
The latest in McCann’s line of celebrity-centered work for Weight Watchers, as you may remember, featured Jessica Simpson.
(TrendHunter.com) The RA Reflective Jacket is the answer to cyclists’ question about where all the quality, stylish and affordable gear can be found. The designer, Elton King, noted frustratedly, “There were…
Ms. Wadewitz, a British literature scholar, completed more than 49,000 edits on the online encyclopedia, and was an influential editor there, focusing on women’s biographies.
The rise in shares in both Weibo, a Chinese microblogging service, and Sabre, a technology services provider, came after they scaled back the sizes of their offerings.
(TrendHunter.com) INT2 Architecture designed this beautiful home decor visualization. Its unique, modern and sophisticated interior is simple and customized, while the furniture adds an artistic flare to the…
Minneapolis-based agency Martin Williams, fresh off rebranding Mall of America, has teamed up with Mary Beth Mueller (widow of Soul Asylum bassist Karl Mueller) in a campaign launching Kill Kancer, “a nonprofit aimed to raise awareness for preventable types of cancer.”
Following her husband’s death approximately nine years ago, Mueller started The Karl Fund at the University of Minnesota “to support breakthrough cancer research.” Kill Kancer is an extension of The Karl Fund, “a nonprofit positioned to inform the younger generation to take proactive measures on preventing cancer.”
“Cancer is the leading cause of death in Minnesota and since I have been personally affected by the terrible disease, I’ve made it my life’s mission to support the fight. After much research, I found there is a lot information on diagnosing cancer but limited information about prevention,” explained Mueller. “Through Kill Kancer, I hope to give our younger generation information that is useful to them concerning prevention as well as an outlet to have open dialogue about the illness.”
The backbone of Martin Williams’ campaign is the Kill Kancer website the team designed providing cancer prevention information and a community portal where visitors can post content. At the center of the site (and the campaign) is the above video, directed by Dan Huiting. The video features appearances from Minneapolis-based artists such as Slug from Atmosphere, Ashley Dubose from NBC’s “The Voice,” street artist HOTTEA, and rapper/community activist and teacher Toki Wright. Martin Williams will also be hosting a benefit concert for Kill Kancer today at The Cedar Cultural Center, including performances by by Dave Pirner of Soul Asylum, Silverback Colony, Communist Daughter, Willie Murphy & Special Guests, and Taj Raj. Irksome intentional misspelling of “Kancer” aside, this is an important campaign that differs from countless other cancer awareness campaigns by providing important information about preventative measures people can take to reduce the risk of certain cancers. Since most people don’t even realize there are cancer prevention methods, this is an invaluable cause that could do a lot of good.
“Pro Bono work is extremely important to us,” said Tom Moudry, CEO and chief creative officer, Martin Williams. “Working on Kill Kancer from the ground up has been an unforgettable experience, especially for someone who gave the Minneapolis music scene so much and was such a lovely guy.”
A AMAA Productions imaginou como seria se William Shatner resolvesse voltar ao passado para tentar matar William Shakespeare e colocou a ideia em prática na animação “Action Bill”.
Criado em 14 dias utilizando LEGO, o divertido stop-motion parte da absurda premissa que Shatner usaria um robô – o ShatnerBot – para tentar eliminar o dramaturgo, mas acaba sendo surpreendido pelas habilidades do escritor e pela inesperada ajuda de Patrick Stewart. O resultado ficou bem divertido.
Para conferir os bastidores deste projeto, basta clicar aqui.
I have a pile of business cards on a tray in my office, and I'd be hard pressed to remember where I met the people whose names are on those cards if it weren't for some hastily scratched notes in the white space. ("Start-up owner, kept joking about Mad Men, didn't catch my Tupac reference.")
It's generally hard to make an impression on a piece of cardstock that's 3.5 by 2 inches, but German agency Jung von Matt definitely found a winner with its incredible business card for jewelry company Marrying—which, as the name suggests, specializes in engagement rings and wedding bands.
The card rolls up, becoming a handy tool to measure one's ring size. The idea is that men who are shopping for a ring can use the card at home to subtly check the size of a woman's current rings, saving them the rather obvious reveal of saying: "Hey baby, what's your ring size? What? No reason."
The agency effectively married (sorry) utility with good advertising, and I like it.
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