Watch the Spot: Mizuno Running Ties First TV Ad to Boston Marathon


Mizuno Running is unveiling its first-ever TV spot on Monday, timed to the Boston Marathon. The 30-second commercial is part of the sportswear brand’s $2 million “What if Everybody Ran?” campaign, which began last month.

The ad is slated to air locally in Boston and nationally on ESPN. Ahmet Abaci, VP-brand marketing and management at Mizuno, said the brand has a bigger presence at this year’s event than it did a year ago, when bombings at the finish line abruptly halted the race.

“We’re there with everything we’ve got,” Mr. Abaci said.

Continue reading at AdAge.com

Coffee Cup Canvases – Paul Garbett Creates Coffee Cup Art After Drinking His Cup of Joe (GALLERY)

(TrendHunter.com) Architect Paul Garbett decided to turn his caffeine addiction into something creative. The Sydney-based designer decided to take his used coffee cups and turn them into scenes of art. He draws on…

Lackadaisical Bohemian Editorials – Malgosia Bela Stars in the Vogue Germany May 2014 Issue (GALLERY)

(TrendHunter.com) Malgosia Bela looks like she doesn’t have a care in the world in the ‘Ethno Glam’ editorial for Vogue Germany’s May 2014 issue.

Despite the sweltering weather conditions,…

What Your Company Can Learn From Global Economics


According to the World Bank, America’s per-capita gross-domestic product America is $49,965.

A thousand miles to the south is the country of Nicaragua where the per-capita GDP is just $4,072. Why does the average American enjoy an income that is more than 12 times one of its neighbors?

Most Americans probably agree with Barack Obama when he said to the United Nations: “I believe that America is exceptional.” Its ability to “stand up for the interests of all” is special.

Continue reading at AdAge.com

Useless Everyday Object Art – The Uncomfortable Project is Fun, Crafty and Probing (GALLERY)

(TrendHunter.com) Creating purposefully useless object art, Katerina Kamprani’s ‘The Uncomfortable Project’ is smart, witty and forces us to notice everyday objects we tend to overlook.

Taking on…

Candid Backstage Celebrity Pictures – Terry Richardson Took These Lady Gaga Photos Backstage (GALLERY)

(TrendHunter.com) World-renowned celebrity photographer Terry Richardson recently captured these Lady Gaga photos at her concert in New York. The photos are shot from backstage as Richardson captures the candid side…

Lustful Tangerine-Toned Editorials – Shu Pei is an Orange Blossom for the Vogue China May 2014 issue (GALLERY)

(TrendHunter.com) Once a color reserved for scorn and jokes about jumpsuits, orange experiences a metamorphosis in the Vogue China May 2014 issue. Whether it was the popularity of the Netflix original series ‘…

Hipster High School Editorials – Meghan Collison Stars in the May Issue of Oyster Magazine (GALLERY)

(TrendHunter.com) Looking sporty and achingly hipster at the same time, Meghan Collison stars in a retro, subdued fashion editorial that exudes spring style for the latest Oyster Magazine issue. 

Celebrating…

Michael Janeway, Former Editor of The Boston Globe, Dies at 73

Mr. Janeway was also executive editor of The Atlantic Monthly and the author of two books on the decline of democracy and journalism.



Snowden Defends Query to Putin on Surveillance

Edward J. Snowden insisted that he had been trying to hold Russia’s government to account over its surveillance practices, as he did with the Obama administration.



Business Briefing: Newspaper Industry Takes It on the Chin, Again

Newspaper industry revenue in the United States fell last year, as increases in circulation revenue were not high enough to make up for shrinking demand for print advertising, an industry trade group said on Friday.



John Lewis walks consumers through its history to celebrate 150 years of business

John Lewis is marking 150 years of being in business with a series of commemorative events, centred on an exhibition at its flagship Oxford Street store in London.

Wooden Snow House

Le Kicking Horse résidence réalisé par Bohlin Cywinski Jackson est une structure de verre complétée par un bois brut clair et foncé. Cette architecture crée une ligne dynamique dans la nature et s’imprègne dans le paysage en tout légèreté. Une architecture spectaculaire à découvrir dans la suite de l’article.

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Delayed Viewing Plumps Up ‘Mad Men’ Audience

Three days of recorded viewing indicated that the show added close to 75 percent more viewers in some categories.

36 Pastel Decor Ideas – From Whimsical Pastel Decor to Stacking Pastel Storage (TOPLIST)

(TrendHunter.com) As the flowers start to bloom and the colors start to change outdoors, there’s no better time to start switching up your interior decor with equally festive furnishings, and these pastel decor…

Trompe L’oeil Constructions by Ron Isaacs

L’artiste Ron Isaacs réalise ces incroyables trompes l’oeil sur le thème de la mode, où il intègre la nature au coeur du vêtement. Les détails sont précis et délicats, les écorces, brindilles, ou feuilles sont parfaitement réalisées pour un effet plus vrai que nature. Des pièces uniques à découvrir dans la suite de l’article.

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OK, This Parody of ‘World’s Toughest Job’ Is Actually Pretty Funny

Bud Light's spoof of the super-viral American Greetings "World's Toughest Job" video was a bit underwhelming. But now Funny or Die has delivered a more amusing one—even if the "punch line" isn't really a laughing matter. The hashtag is: #actualworldstoughestjob.

Wisely, they get to the point pretty quickly, and also spend quite a bit of time mimicking actual lines from the original. Plus, thankfully, it has nothing to do with dads.




Massive Eggs Land at Rockefeller Center Just in Time for Easter


Photo credit: Zander Taketomo

New York City’s Rockefeller Center today was adorned with a slew of gigantic eggs designed by some of the world’s most renowned artists and designers, including Jeff Koons, Diane von Furstenberg, Curtis Kulig, Nathan Sawaya and Zaha Hadid, among others.

Continue reading at AdAge.com

Hair in a Can? This Insane Product Demo Might Actually Be Real

Is it just me or did hair-loss products evolve a million years since the days of spray-on hair?

Bald dudes everywhere rejoice! Check out this demo for a product that appears to be real (although we've got our eye on you, Kimmel). With more than 5 million views in just a few days for this crazy ad—for a product that seemingly sprouts freaking hair on your scalp in seconds—the folks at Caboki may have a hit on their hands. 

According to the company websitethe product is all natural and works like this: "When you sprinkle Caboki into a thinning area of your hair, the fibers automatically cling to your hair like millions of tiny magnets. Each thin wisp of your hair instantly becomes thicker and fuller, eliminating those embarrassing thinning areas."

One reviewer warns, however: "There will be marks on your pillow covers if you don't wash your hair before you go to bed." Thanks, Debbie Downer.

Take a look below at this miracle of follicular wizardry.

UPDATE: This appears to be a reupload of an older video. And according to several commenters, stay away from this stuff!




15 Unexpected Noodle Dishes – From Mouthwatering Noodle Burgers to Noodle-Infused Pizzas (TOPLIST)

(TrendHunter.com) If you’re a fan of Asian cuisine and looking to expand your palette with more diverse meals then look no further, because these unexpected noodle dishes will definitely provide some unusual…