Watch the Spot: Mizuno Running Ties First TV Ad to Boston Marathon
Posted in: UncategorizedMizuno Running is unveiling its first-ever TV spot on Monday, timed to the Boston Marathon. The 30-second commercial is part of the sportswear brand’s $2 million “What if Everybody Ran?” campaign, which began last month.
The ad is slated to air locally in Boston and nationally on ESPN. Ahmet Abaci, VP-brand marketing and management at Mizuno, said the brand has a bigger presence at this year’s event than it did a year ago, when bombings at the finish line abruptly halted the race.
“We’re there with everything we’ve got,” Mr. Abaci said.