Apr
10
Apr
10
There’s a New Head of BBDO Atlanta
Posted in: Uncategorized
This morning we confirmed a changing of the guard atop the BBDO Atlanta roster.
Gill Duff, who took over as President/CEO less than two years ago, has left the agency. He will be succeeded, as of next Monday, by Drew Panayiotou.
Panayiotou himself is new to the agency world; he most recently served as SVP of US marketing at Best Buy, and his career includes stints leading in-house marketing and media buying/strategy teams at several major brands including Walt Disney, Coca-Cola, Hershey and Kodak.
He starts on the 14th, and his title will also be President/CEO.
New Career Opportunities Daily: The best jobs in media.
Apr
10
Smithsonian Photo Contest Finalists 2014
Posted in: UncategorizedLe magazine Smithsonian vient d’annoncer les finalistes pour la 11ème édition annuelle de leur concours. Cette année, plus de 50 000 propositions dans 6 catégories : Natural, Travel, People, Americana, Altered et Mobile. Voici sur Fubiz, notre sélection des 60 finalistes dans la suite de l’article.
By John Gamble / Smithsonian Magazine.
By Aspen Wang / Smithsonian Magazine.
By Caine Delacy / Smithsonian Magazine.
By Candy Feng / Smithsonian Magazine.
By Cesar Rodríguez / Smithsonian Magazine.
By Christopher Doherty / Smithsonian Magazine.
By Darlene Jensen / Smithsonian Magazine.
By Dina Bova / Smithsonian Magazine.
By Dusan Ignac / Smithsonian Magazine.
By Graham McGeorge / Smithsonian Magazine.
By Karen Hosking / Smithsonian Magazine.
By Karen Lunney / Smithsonian Magazine.
By Kenneth DiLuigi / Smithsonian Magazine.
By Mark Kaplan / Smithsonian Magazine.
By Michael Anglin / Smithsonian Magazine.
By Michael Faist / Smithsonian Magazine.
By Mohd Irman Ismail / Smithsonian Magazine.
By Nguyen Bao Son / Smithsonian Magazine.
By Nicolas Reusens / Smithsonian Magazine.
By Nidal Adnan Kibria / Smithsonian Magazine.
By Pistolwish / Smithsonian Magazine.
By Richard Masters / Smithsonian Magazine.
By Sergio Carbajo Rodriguez / Smithsonian Magazine.
By Shamma Esoof / Smithsonian Magazine.
By Simon Morris / Smithsonian Magazine.
By Soheil Zandazar / Smithsonian Magazine.
By Tandis Khodadadian / Smithsonian Magazine.
By Troi Anderson / Smithsonian Magazine.
By Vincent Cheng / Smithsonian Magazine.
By Vo Anh Kiet / Smithsonian Magazine.
By Willie Huang / Smithsonian Magazine.
By Yasir Nisar / Smithsonian Magazine.
Votes ouverts jusqu’au 6 Mai 2014.
Apr
10
Check Out Spotify’s New Ads Inspired by Google’s ‘Parisian Love’
Posted in: Uncategorized
Spotify is borrowing from Google’s marketing playbook for its latest campaign.
Like Google’s Super Bowl ad debut in 2010 and subsequent Chrome spots, Spotify will launch a set of video ads on Friday that document the streaming music service’s role in people’s lives through the lens of someone’s computer screen.
“These films are three shorts that bring to life three user experiences. If you look at the stuff we’re doing in our social channels, it’s a continuation of the conversations happening there,” said Spotify’s VP-creative and brand strategy Jackie Jantos. She pointed to the Twitter hashtag #NowFeeling that Spotify has been using to aggregate those conversations.
Apr
10
Um relógio criado para cegos está chamando a atenção também de quem tem a visão perfeita
Posted in: UncategorizedGrande parte dos deficientes tem um desejo em comum: ser tratado como pessoas normais. Eles obviamente têm necessidades especiais, mas não querem ser vistos como diferentes. Por isso, quanto mais inclusivas e discretas forem as suas adaptações para a vida em sociedade, melhor é a solução.
Esse relógio foi criado seguindo essa premissa, atendendo à necessidade de um colega de classe do designer Hyungsoo Kim. Durante as suas aulas no MIT, Kim ‘era o relógio’ do seu colega, que por ser cego, estava sempre perguntando, baixinho e discretamente, que horas eram.
Chamado de Bradley Timepiece, em homenagem ao militar Bradley Snyder, que perdeu sua visão em um acidente no Afeganistão, o relógio permite saber o horário atual a partir de duas bolinhas magnetizadas, que giram em um mostrador metálico, com relevos para a marcação das horas. Basta checar a bolinha que roda na parte externa do círculo para saber as horas e perceber em que posição está a bolinha que gira internamente, que marca os minutos. Tudo muito simples, com reconhecimento tátil e, principalmente, silencioso.
A alternativa anterior para quem sofria de cegueira era um relógio que falava as horas ao se pressionar um botão, o que não é nada agradável. Imagine tentar saber que horas são no meio de uma prova! Altamente incomodativo para quem está ao redor. Saber as horas estando dentro de um trem também pode ser uma péssima experiência, já que o barulho do ambiente raramente permitirá ouvir o que diz o ‘locutor’ do relógio.
Ser uma alternativa silenciosa é importante para os deficientes visuais, e a opção de perceber as horas usando o tato atraiu também outro público: as pessoas com visão perfeita. Isso porque passar os dedos sobre o relógio para saber o horário torna-se uma opção discreta e elegante o suficiente para quando se está em uma reunião, por exemplo. Ao invés de mover o olhar da pessoa que se apresenta para o relógio, atitude que alguns consideram bastante rude, é possível simplesmente deslizar os dedos por cima do mostrador, sem que ninguém perceba a sua pressa para ir embora.
Elegante e discreto, o Bradley Timepiece não parece um acessório para deficientes, caiu no gosto de muita gente que não sofre com nenhum problema visual e ainda está entre os favoritos para a premiação de Design do Ano do Museu de Design de Londres. Quem se interessar pode adquirir o seu por 195 dólares através da loja online.
Com isso, Hyungsoo Kim já pode considerar sua missão cumprida.
Post originalmente publicado no Brainstorm #9
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Apr
10
Briton Named President of ABC News
Posted in: UncategorizedWith the promotion, two of the three broadcast network news divisions in the United States will be led by British journalists.
Apr
10
Slow-Motion Baby Chickens Fall From the Sky in Cutest and Saddest Easter Ad Ever
Posted in: Uncategorized
Male chicks are adorable, majestic, tragically doomed waste products in this student-created ad that PETA loved enough to turn into an official spot.
German director Djawid Hakimyar tells AdFreak the story behind this Easter-themed spec ad that he and his fellow film school students created and donated to the anti-cruelty organization:
"We rescued three male chicks from a hatchery in Germany. Usually they would have been killed by a grinder or gas. We shot just half an hour with them on a farm with a Phantom Flex camera and a blue-screen background. The three little male chicks now live free on this small farm.
"After we finished the 'Flying Chicks' ad, we showed it to PETA and they loved our work. We and the Filmakademie Baden-Wuerttemberg donated the ad to PETA and they will spread it in a couple of days on the Internet."
CREDITS
Production Company: Filmakademie Baden-Wuerttemberg
Scriptwriter, Director: Djawid Hakimyar
Producer: Dominko Gudelj
Director of Photography: Simon Drescher
Editor: Henning Nolte
Music: Schnack Music Manufacture
Supported by: Leithaus Filmproduktion, LBBW-Stiftung, Der Sonnenhof, Dedo Weigert Film
Presented by: PETA Deutschland e.V.
Apr
10
Ad Fraud Creates Worry For Some, Opportunity For Others
Posted in: Uncategorized
With its glaring fraud problem now exposed, the digital ad industry is scrambling, looking for solutions to show it’s dealing with an issue that appears out of hand.
For some, that scrambling means pressure from clients and bosses who are demanding they bring the situation under control. For others, it means opportunity and in some cases a new lease on life.
Welcome to ad tech’s hottest new sales pitch: “We’re fraud-free!”
Apr
10
IBSR – BIVV: What if you were invited to your own funeral?
Posted in: Uncategorized
Advertising Agency: 20Something, Belgium
Creative Director: Benoit Vancauwenberghe
Strategy: Jérôme Lefebvre, David Burny
Copywriters: Quentin Watelet, Birgit Fonteyn
Art Director: Jean-Paul Lejeune
Production: Zoom Production
Film makers: Olivier Auclair, Robert Van Donge
Account manager: Bram Van Buynder
Additional credits: Céline Speeckaert, Thomas Horman, Jonathan Marchal
Production: ZOOM production
Published: April 2014
Apr
10
BBDO Wins Bud Light Platinum from Translation
Posted in: Uncategorized
Omnicom Group’s BBDO has picked up more business from Anheuser-Busch InBev, winning Bud Light Platinum and other line extensions of the brand from Translation.
The move, which was confirmed today by A-B InBev, comes nearly 10 months after BBDO won the core Bud Light brand from Translation. The switch marks the first big agency change under Jorn Socquet, who was named the brewer’s VP-marketing for the U.S. in January.
Other Bud Light line extensions include Bud Light Lime and a growing line of margarita-inspired flavored malt beverages including Bud Light Lime Lime-A-Rita, Mang-O-Rita and Raz-Ber-Rita.
Apr
10
BBDO Taps Former Best Buy CMO to Lead Atlanta
Posted in: Uncategorized
BBDO has named former Best Buy CMO Drew Panayiotou as president-CEO of its Atlanta office.
Mr. Panayiotou, who prior to Best Buy logged time at Coca-Cola and Disney, is expected to bring omnichannel know-how to the office, said Andrew Robertson, president-CEO BBDO Worldwide. As the office looks to grow, retail accounts will be a target. Current clients include AT&T, American Red Cross, Georgia Lottery and REI.
“We’ve got a big opportunity to really build our business in Atlanta on complex, high-value retail-type of accounts,” Mr. Robertson said. “[Mr. Panayiotou has] a level of experience and understanding and knowledge of running really well integrated, large-scale marketing and communication programs. He brings, arguably, a keener understanding of what it’s like to be a client and what’s valuable to a client.”
Apr
10
SK Telecom: Mobile orchestra
Posted in: Uncategorized
Advertising Agency: INNORED, Seoul, South Korea
Creative Director: Min Seo
Art Director: SM Park
Copywriter: TJ Yun
Senior Account Manager: HG Kim
Released: April 2014
Apr
10
Volkswagen: Girl
Posted in: Uncategorized
One angle is not enough. Volkswagen 360° Area View Camera.
Advertising Agency: DDB, Barcelona, Spain
Chief Creative Officer: José Maria Roca de Vinyals
Creative Directors: Javier Meléndez, Pedro Andragnes, Paco Cabrera
Art Director: Aldo Ferretto
Copywriter: Iratxe Cabodevilla
Business Director: Gorka Lozano
Account Director: Javier Villalba
Producer: Brigitte Villalonga
Photographer: Befree Studio
Post- Production: Fornós Digital Retouch
Published: April 2014
Apr
10
Volkswagen: Boy
Posted in: Uncategorized
One angle is not enough. Volkswagen 360° Area View Camera.
Advertising Agency: DDB, Barcelona, Spain
Chief Creative Officer: José Maria Roca de Vinyals
Creative Directors: Javier Meléndez, Pedro Andragnes, Paco Cabrera
Art Director: Aldo Ferretto
Copywriter: Iratxe Cabodevilla
Business Director: Gorka Lozano
Account Director: Javier Villalba
Producer: Brigitte Villalonga
Photographer: Befree Studio
Post- Production: Fornós Digital Retouch
Published: April 2014
Apr
10
Volkswagen: Baby
Posted in: Uncategorized
One angle is not enough. Volkswagen 360° Area View Camera.
Advertising Agency: DDB, Barcelona, Spain
Chief Creative Officer: José Maria Roca de Vinyals
Creative Directors: Javier Meléndez, Pedro Andragnes, Paco Cabrera
Art Director: Aldo Ferretto
Copywriter: Iratxe Cabodevilla
Business Director: Gorka Lozano
Account Director: Javier Villalba
Producer: Brigitte Villalonga
Photographer: Befree Studio
Post- Production: Fornós Digital Retouch
Published: April 2014
Apr
10
Betadine Feminine Wash: Vagina bag
Posted in: Uncategorized
Print
Betadine
Advertising Agency:DM Pratama Communications, Jakarta, Indonesia
Executive Creative Director:Maria Sum
Creative Director:Eko Haryanto
Creative Group Head:Sonny Atma Keswani
Copywriters:Maria Sum, Achmad Maulana
Retoucher:Ubaidillah
Account Service:Juli Edi Nugroho, Olivia Maria Tane
Apr
10
Gothic Hipster Mask Collections – The Grifters SS 2014 Collection is a Mask-Filled Affair (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) There’s nothing worse than a wolf dressed in sheep’s clothing, a sentiment echoed by Grifters SS 2014 collection. Its website, quite accurately, writes, “Nothing is grimmer than…
Apr
10
Hey Brands, Facebook Isn’t Screwing You
Posted in: Uncategorized
The web is buzzing with arguments that Facebook has become a bad deal for marketers. On Forrester’s blog, Nate Elliot wrote that brands can now reach just 6% of their fans organically, citing a recent study from Ogilvy. Brands are also discovering that a lot of their “likes” come from fake fans. Elliot cites blog posts from several companies that detected “like fraud” ranging from 40% to 90%.
For years, brands spent millions on Facebook, thinking it would be their earned media channel, but recently, Facebook has decided that the way to drive revenue is to force brands to pay to reach their fans. This strategy netted Facebook $7.87 billion in revenue last year and has left social marketers without a significant earned media solution — or so they think.
From brand reach to advocate reach
Apr
10
Beautiful Interior Design In An Apartment In Warsaw
Posted in: UncategorizedLes jeunes designers polonais Maciej Kurkowski et Maciej Sutula ont collaboré pour ce projet appelé « Kredytowa » : construire un appartement et une salle de conférence à Varsovie. L’intérieur est parsemé de détails comme par exemple des gravures sur les murs ou au sol. Les photos sont de Paulina Sasinowska.
Apr
10
Citilink Airlines: Luggage
Posted in: Uncategorized
Free excess baggage allowance now.
Advertising Agency: DM Pratama Communications, Jakarta, Indonesia
Executive Creative Director: Maria Sum
Creative Director: Teddy Ichsan Arifin
Creative Group Head: Hari Priyanto
Copywriter: Dimas Satrio Utomo
Photographer: Nurulita
Retoucher: Dedi Kecil
Account Service: Madra Maharani, Jimmy Leonard, Dewi Sartika
Published: September 2013
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