BBDO Taps Former Best Buy CMO to Lead Atlanta


BBDO has named former Best Buy CMO Drew Panayiotou as president-CEO of its Atlanta office.

Mr. Panayiotou, who prior to Best Buy logged time at Coca-Cola and Disney, is expected to bring omnichannel know-how to the office, said Andrew Robertson, president-CEO BBDO Worldwide. As the office looks to grow, retail accounts will be a target. Current clients include AT&T, American Red Cross, Georgia Lottery and REI.

“We’ve got a big opportunity to really build our business in Atlanta on complex, high-value retail-type of accounts,” Mr. Robertson said. “[Mr. Panayiotou has] a level of experience and understanding and knowledge of running really well integrated, large-scale marketing and communication programs. He brings, arguably, a keener understanding of what it’s like to be a client and what’s valuable to a client.”

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