Hasta La Creative!

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Ford

The mirror doesn’t tell the whole story.

Advertising Agency:BBR Saatchi & Saatchi, Tel Aviv, Israel
Agency CEO:Yossi Lubaton
Executive Creative Director:Nadav Pressman
Creative Director:Eran Nir
Copywriter:Idan Levi & Sharon Refael
Art Director:Shirley Eva Bahar
Account Group Head:Hagai Leeran
Account Supervisor:Yogev Weiss
Account Executive:Daniel Sela
Photographer:Yoram Ashahim
Photoshop:Yaniv Shahar
Vp, Production:Dorit Gvili
Producer:Odelia Nachmias

(TrendHunter.com) Eating a buffet of foods at once can be as painful an experience as it is a delicious one, yet the Aromafork by Molecule-R, a Montreal-based company bringing molecular gastronomy to the home, can…

Le studio de design Néerlandais Mieke Meijer a conçu un espace de travail innovant : une fonction bureau, stockage et surtout, une fonction escalier. Fabriqué à la main à partir de chêne et d’acier noir, l’oeuvre est divisée en deux sections constituée d’étagères et d’un escalier reliant l’étage supérieur au rez de chaussée.

A judge’s decision on royalty rates the streaming-music service must pay to the licensing group, Ascap, appears to have split the issue down the middle.

This one will go down as one of the worst examples of newsjacking since newsjacking was invented. Or, maybe since anything was invented. The idiocy is simply incomprehensible. TeamWork Online, some kind of sports industry job network, thought it might be a good idea to riff off the Malaysian Airlines flight 370 disappearance.

For it’s weekly Coaching Tip, the site wrote, “Malaysian Airlines 370 has vanished. Do you feel like employers can’t find you? Let’s get your ‘black box’ engaged. Let’s start the ‘pings.’ ‘Here are some tips on how to get noticed in a very crowded job market’ says Buffy Filippell, TeamWork Online Founder.”

When UnMarketing’s Scott Stratten called the brand out for its idiocy, they replied, “We meant no disrespect. Within minutes of noticing this we changed reference in the emails.” To which, Stratten replied, “Noticing it? It wasn’t a typo.”

Every brand wants its shining marketing moment in which it deftly leverages current culture or news in it communications but the utter lack of common sense displayed in this case is beyond belief.

You stay classy @teamworkonline (pic via Reddit) pic.twitter.com/pZU4jlqXli

— Scott Stratten (@unmarketing) March 19, 2014

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Smecta

When feet run with the belly.

Advertising Agency:Guilty I Grey, Latvia
Executive Creative Director:Armands Leitis
Creative Director:Valters Jonats
Copywriter:Valters Jonats
Art Director:Roberts Galvins
Illustrator:Roberts Galvins

Projetado pelo famoso arquiteto Rem Koolhaas em 1997, o De Rotterdam é o maior edifício da Holanda. O tamanho do prédio, porém, não o impede ter apartamentos pequenos com até 60 metros quadrados. O pequeno é uma questão de perspectiva, claro, já que em São Paulo tem imóvel de 23 metros quadrados sendo vendido por quase 1 milhão de reais.

Pensando em maximizar a utilização do espaço, a 44/floors – que administra o De Rotterdam – criou uma proposta de utilização de móveis multifuncionais, permitindo viver, dormir, comer, trabalhar e receber convidados sem aperto.

Cama que se transforma em escrivaninha, cadeiras que podem ser penduradas da parede, mesas que expandem, entre outras traquitanas são úteis e decoram ao mesmo tempo. No vídeo, o autor do projeto, Wim De Lathauwer, diz que também pensou no conforto, mas essa cadeira-quadro aí não aguenta os gordinhos do Braincast’s de jeito nenhum.

Post originalmente publicado no Brainstorm #9
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Film
Scottish Police Federation

Production Company:Brian Candy Films, Tinker Taylor
Creative:Brain Candy Films
Director:Simon Ellis
Director Of Photography:James Stoneley
Editing:Ashley Allen
Sound Design:Ashley Allen
Fixer:Julia Valentine
Art Director:Laura Donnelly

Terry Border se décrit à la fois comme photographe mais aussi en tant qu’humoriste. Il s’est amusé, avec sa série Wiry Limbs Paper Backs, à reprendre des couvertures de livres et à détourner l’objet en fonction de l’histoire que contient ce dernier. Un rendu réussi à découvrir dans la suite.