(TrendHunter.com) Some fashion collections are so visually lavish and beautifully artsy that it would be a shame to wear them out on a coffee run, and one such collection is the Dolce & Gabbana Fall 2014…
A imagem da Nascar pode não ser das mais positivas já há algum tempo, especialmente se levarmos em conta Poor and Stupid, episódio da 14a. temporada de South Park. Nele, Eric Cartman faz o maior escândalo porque quer se tornar um piloto da Nascar, mas conclui que só conseguirá realizar seu sonho se conseguir ficar “pobre e estúpido”.
Agora, o campeonato nacional de stock car dos Estados Unidos resolveu apostar em uma nova imagem para sua marca, mostrando que as crianças sonham, sim, em se tornar pilotos da Nascar. Só que de uma forma um tanto diferente de Cartman. Isso porque a figura do piloto comporta todos os outros sonhos que se tem na infância: ser um atleta, um rei, um herói, bom e mau. Usar uma armadura, voar, ser corajoso.
A Ogilvy & Mather de Nova York ficou com a tarefa de orquestrar este reposicionamento, de uma forma que se aproximasse do público, mas sem perder a identidade original. Ou seja, mostrar que apesar de tudo ter mudado, na realidade nada mudou, conforme mostra o filme abaixo.
No último filme, a pergunta é simples e direta, após uma mistura de imagens de pilotos treinando e carros sendo montados: quem é a máquina?
A direção é de Gerard de Thame, com produção da Supply & Demand.
Post originalmente publicado no Brainstorm #9
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With the start of the Rio De Janeiro World Cup less than 100 days away, MLS will break a new campaign this week themed “MLS: For Club and Country,” according to CMO Howard Handler. The effort touts the start of the league’s season on March 8.
Soccer is “very different from, say, football or baseball when you have one team and one team only. In soccer, you root for club and country,” said the former marketing executive for the National Football League and Madison Square Garden, who took over as MLS CMO in January 2012.
That nationalist angle will become increasingly important this year as the World Cup approaches.
Pablo Del Campo is the new worldwide creative director at Saatchi & Saatchi, after 14 years of running the agency he founded in his native Argentina, Del Campo Saatchi & Saatchi.
Mr. Del Campo, who will continue to be based in Buenos Aires, has also been running a Del Campo Saatchi & Saatchi agency he started in Spain two years ago. He’ll remain chairman of both those shops, but now will also spend a week every month in either New York or London.
In Argentina, his agency has always been deeply involved in international projects, one of the reasons Del Campo Saatchi & Saatchi was named Ad Age’s International Agency of the Year in 2011. Mr. Del Campo has also been Saatchi’s regional creative director for the last seven years, and his agency is in charge of creative, planning and account service for Latin America for Procter & Gamble brands Head & Shoulders, Ariel (Tide) and Pampers. For Pampers, that work is often global.
Old Navy has tapped Amy Poehler for a series of ads set to run through this summer.
The “Parks and Recreation” actress is starring in, as well as helping to write and direct the spots. In the first ad, slated to break tonight during American Idol, Ms. Poehler plays an executive at a law firm. When a job candidate enters her office for an interview, Ms. Poehler is sidetracked by the woman’s outfit, which is, naturally, from Old Navy.
“There’s something about creating a sense of urgency around the product and this reaction of, ‘I just have to run out there and get down to Old Navy,'” explained Ivan Wicksteed, global CMO at Old Navy. “It’s a format for TV that works for us.”
(TrendHunter.com) This quirky and colorful Elle Sweden March 2014 fashion shoot shows us that you can even layer in summer.
Fashion photographer Hasse Nielsen captures this couture shoot with mostly an all-white…
To celebrate International Women’s Day, Nicola Mendelsohn, vice-president of Facebook EMEA, held a networking event in London where she urged the audience to support women’s rights, both home and abroad.
Condé Nast Britain has hired Wil Harris, the co-founder of YouTube network ChannelFlip, as its head of digital, replacing Jamie Jouning.
When LinkedIn decided to push into China, it needed a Chinese name. So the company hired Shanghai-based branding consultancy Labbrand to hunt for the right moniker, something that encapsulated the social network’s professional image and had a good ring to it.
Labbrand started with hundreds of candidates, whittled them down to a shortlist, grilled consumers about them and ended up with Lead Elite, pronounced “ling ying” which sounds almost like the original.
Often, a company’s most important marketing decision in China is localizing its name. It’s also a notoriously tricky one, and branding consultancies big and small are in on the naming game, blending inspiration, linguistic know-how and science. Labbrand has even developed special naming software to make the process more efficient.
Film
Marionnaud
Advertising Agency:DLV BBDO, Milan, Italy
Executive Creative Director:Federico Pepe, Stefania Siani
Art Director:Nicola Cellemme
Copywriter:Pasquale Frezza
Producer:Marijana Vukomanovic
Account Director:Tiziana Perotti
Account Executive:Lucia Scaffardi
Production Company:BRW Filmland
Executive Producer:Mario Poggioli
Director:Alessio Fava
DoP:Alessandro Dominici
Editor:Massimo Magnetti
Post&Online:Andrea Vavassori
Color Correction:Daniela Pallucca
Set Designer:Amos Caparotta
Stylist:Cristina Audisio
Makeup Artist:Fulvia Bartoli
DIT:Claudio Palumbo
Director Of Production:Francesco Narducci
Actress:Manuela Parodi
Music:Carmelo Sciuto
Sound design&Mix:Matteo Milani
Coca-Cola has defended US poster ads for Diet Coke featuring typography that appears to endorse cocaine use, with the slogan: “You’re on. Coke.”
(TrendHunter.com) These are the most popular things people generally give up during Lent. If you don’t know exactly what Lent is, it is when Christians remember and reflect on the time when Jesus spent 40 days…
Greenpeace has parodied Procter & Gamble’s ‘Thank You Mom’ ad campaign and festooned the FMCG giant’s global headquarters in Cincinnati with massive posters accusing P&G’s supply chain of deforestation and the death of wildlife.
Sur une musique de Symbols of the West, les producteurs d’Helio Collective et le réalisateur Chad Dawson ont réalisé « Spirit Canoe » pour raconter le voyage spirituel d’un homme sur son canoë, avec une boussole et une carte. Une vidéo avec de belles prises de vue sur des paysages est à découvrir dans la suite.
The Making-of :
Kerry Roper will return to Dare as its head of design, after eight months at Leagas Delaney.
Former Virgin Media chief marketing officer Jeff Dodds has been appointed as executive vice-president and chief executive of Tele2 Netherlands.
Bauer Media has appointed Paul Brown, the technology director at Absolute Radio, in the new role of digital development director, in the second such appointment since Bauer Media bought Absolute Radio at the end of 2013.
A l’occasion du festival de Claypole, dans la banlieue de Buenos Aires, qui réunit des musiciens du monde entier, 2 artistes ont collaboré pour faire les posters de l’événement : le directeur artistique Max Rompo et le photographe Pontempie. Leurs posters vintage jouant avec des codes couleurs sont à découvrir dans la suite.
Print
Shapam – Earplugs
Opening your ear to better music.
Advertising Agency:Y&R, Tel Aviv, Israel
Ceo:Guy Bar
Chief Creative Officer:Guy Bar
Creative Director:Dror Nachumi, Moshe Saikevich
Art Director:Shay Israel
Copywriter:Oz Frenkel
Account Supervisor:Moran Darzi
Account Manager:Lee Ben David
Former Microsoft chief executive Steve Ballmer said the decision to buy Nokia was the hardest strategic choice he ever made as boss, due to the way it transformed the software company.
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