Freeview, the free-to-air digital TV service, is launching an ad today that features a cat and a budgie singing Marvin Gaye and Tammi Terrell’s ‘You’re All I Need To Get By’.
Trudy Hardy, BMW’s new VP of marketing, said at the 2014 Automotive News World Congress in Detroit, the luxury automaker was planning to bring back BMW Films. But Ms. Hardy and BMW have declined to comment further.
BMW’s current ad agency, KBS+, declined to comment on the plan. Steve Golin, who was heavily involved in the first project at Anonymous Content, could not be reached for comment. Ditto for Mr. Owens’ agent at Creative Artists Agency in Los Angeles.
Ahead of its time
Microsoft inked a partership with Starcom MediaVest Group that commits the agency to buying inventory across Microsoft properties such as Skype, Xbox and MSN.
But here’s where this deal gets complicated: SMG is also Microsoft’s media agency, and they’re fighting to retain the business.
Just weeks ago, Microsoft set the wheels in motion for an agency consolidation review at the holding company-level. So the deal means that just as SMG is pumping dollars into Microsoft, they’re pitching to keep the Redmond tech giant as a client.
Film
HOP !
Advertising Agency:Les Gaulois, Paris, France
Creative Director:Marco Venturelli, Luca Cinquepalmi
Art Director:Florence Vignon
Director:Tom Willems
Domino’s Pizza has decided to grab a slice of the Valentine’s Day action with a campaign on dating app Tinder, which allows singles to “swipe right” for hot and tasty deals.
Amit Sood, technology lead at the Audi City concept store, demonstrates how Audi uses Microsoft’s Kinect motion-sensing technology to bring its cars to life.
Rakuten, the e-commerce company that owns Play.com and e-reader brand Kobo, has acquired messaging and VoIP company Viber for $900m (£540m).
Comcast’s planned acquisition of Time Warner Cable for $45.2 billion in stock will shake up the TV landscape, intensify the conversation around carriage disputes with TV networks and potentially incite yet more media consolidation.
It will also, of course, be scrutinized by the Federal Communications Commission. The merged company would command nearly 75% of the cable TV market and about 30% of the broader multichannel video market — a space that also includes DirectTV, Dish Network, AT&T and Verizon.
Assuming the deal is approved, however, it will make Comcast becomes a more important partner for advertisers, said Ken Doctor, affiliate analyst, Outsell. Its expanded role as both a content producer and content distributor will make it all the more competitive for ad dollars with companies like Yahoo, AOL, Google and Facebook. “It will become more of an ad competitor as selling of TV [and] digital inventory blurs,” he said.
Tottenham Hotspur has agreed a £100m shirt sponsorship deal with insurance company AIA, as part of a plan to target the Asia-Pacific region.
Yahoo’s newly appointed UK managing director Stuart Flint is leaving the company to take Simon Davies’ role as sales director for Microsoft UK.
Comcast was not intensely engaged with Time Warner Cable until about 10 days or so prior to the announcement of the $45 billion acquisition, according to Comcast’s chief.
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Driven by the growing need to optimize returns on campaign investments, a new study indicates global marketing automation software revenue is expected to reach $1.9 billion by 2020.
The latest analysis from Frost & Sullivan’s Global Marketing Automation Software Market research also pegs the current market at $550.7 million in revenue. It also touts that marketing automation tools are able to provide a full view on how the solutions are driving growth for firms globally.
The study also shows that almost half of the 2013 market was dominated by three competitors: Marketo, Eloqua and Silverpop, with more than 80% of the activity concentrated in the U.S.
Freeview, the free-to-air digital TV service, is launching an ad today that features a cat and a budgie singing Marvin Gaye and Tammi Terrell’s ‘You’re All I Need To Get By’.
John Litster, the director of trading at BSkyB’ s ad sales division Sky Media, has been promoted to the role of managing director of Sky Media.
(TrendHunter.com) Always vigilant in the war against smudges to your laptop, the Batman MacBook Sticker will keep a watchful eye on that which you cherish most.
Made with a high quality and eco-friendly polyethylene…
L’artiste canadien Michel de Broin fait des installations créatives et loufoques dans différents pays d’Europe et d’Amérique. Des chaises, des tables mises en bloc, une télévision-cheminée ou une Statue de la Liberté retournée sur sa flamme, cet artiste nous surprend à chaque idée. Le tout est à découvrir dans la suite.
Molecule.
Molecule.
Révolution.
100watts to 3watts.
Black Whole Conference.
Braking Matter.
Dead Star.
Epater la galerie.
Etant donnés.
Late Program.
Late Program.
Leak.
Majestic.
Overpower.
Relief.
Revolutions.
Revolutions.
Revolutions.
Testudo.
The Abyss of Liberty.
Trompe.
Cut into the dark.
Print
Portuguese League Against Aids
Advertising Agency:Mccann Erickson, Lisbon, Portugal
Creative Director:José Godinho Marques
Art Director:César Nunes
Copywriter:João Taveira
Account Manager:Ana Pedroso
Agency Producer:Bruno Carvalho, Rui Paz
Client:Maria Eugénia Saraiva, Silvia Rocha
Danielle Crook, the ex-Starbucks marketer, has been appointed as director of marketing for Europe at Netflix.
(TrendHunter.com) A Florida-based artist named Emily Grace King designed a kissing pillow for those who feel lonely. This rather creepy and creative pillow has a mouth attached to its surface, so those lonely people…
Those anarchic marketers at Melbourne’s Metro Trains are at it again.
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