Hasta La Creative!

The campaign by the Jewish dating website, JDate, employs many Jewish cultural references, appealing to some but possibly leaving others bewildered.

It looks like furniture may also be getting in on some Valentine’s Day action this year. Ikea has recently released a Kama Sutra-inspired ad that features a pair of BORJE chairs in a pretty compromising position.

BBH Singapore is the agency behind the ad, which launched via social media and is also displayed in stores.

Continue reading at AdAge.com

Philly-based Red Tettemer O’Connell + Partners created a site called “Ranch Love” which, through a series of highly scientific questions, matches up visitors with one of their employees and lets them send a Valentine’s message.

Created by “1,000 developers” in “10 minutes,” visitors to the site are met with a scary cupid man-child, told to choose to between being set up with a male, female, or a spectrum, and then answer a series of quirky “this or that” style questions to find their perfect RTO+P date with an ad man or woman who “won’t be able to go five minutes without checking their phone.” To answer the question of why they created the site, the agency says, “RTO+P believes in only the most sophisticated, scientific and highly calibrated means of matching people. So Happy Valentine’s Day and good luck finding your love match. Or lust match. Or…you know, whatever.”

So if you have a couple of minutes to kill, a warped sense of humor, and won’t be too frightened by the disturbing cupid man-baby, head on over to “Ranch Love” and find your match. Here are my results:

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President Nicolás Maduro said that the channel, Colombia-based NTN24, had tried to “foment anxiety about a coup d’état.”

Le designer Asif Khan imagine des auto-portraits dans un pavillon situé à l’entrée du parc olympique de la ville. Les 2000 mètres carrés du cube dispose d’une façade cinétique qui peut recréer les visages des visiteurs, à partir des scans 3D qui sont faites dans des cabines photos installés dans le bâtiment.

Last month, we brought you news of four creatives — Jon Barco, Andy Dao, Bryan Denman, and Michael Lopez — who launched a campaign to make the “Ice Cube’s A Pimp” Goodyear blimp of Ice Cube‘s classic “It Was A Good Day” a reality on National Good Day Day, January 20th, while raising money for the South Central charity A Place Called Home. The campaign went viral, and Goodyear took notice. While they were reluctant to fly that particular message, Goodyear did indeed commemorate January 20th with a “Good Day Blimp,” and even offered the kids of A Place Called Home a ride-along on the blimp.

Tool’s Jason Zada, who you may remember from the award-winning and creepy “Take This Lollipop,” was there to document the process. Ice Cube was on hand, thrilled to help out A Place Called Home, and the Good Day Blimp crowdfunding crew couldn’t have been happier (well, except maybe if Goodyear had run with the original message). If you’ve been following this story at all, it’s well worth the four minutes to see this charitable campaign come to fruition, and to hear Ice Cube‘s thoughts on the matter. Here’s hoping you all have a good day.

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Grace Aneiza Ali, who teaches at City College and founded an online arts and activism journal, fills her Sundays with faith and culture, first at church, then on to museums and yoga.

L.A./Seattle-based The Pitch alum Wongdoody crafted a new campaign for the nation’s largest take and bake pizza chain, Papa Murphy’s.

The new work from Wongdoody, who have served as Papa Murphy’s AOR since October 2012, promotes the chain’s “HeartBaker” pizza with an ad celebrating family-friendly Valentine’s Day celebrations. “Remember when you were just dating and Valentine’s Day was all about romance and flowers and fancy dinners out?” asks the new spot. Well, then, to paraphrase Louis C.K. “people [came] out of your vagina and [stepped] on your dreams.” Now, according to the “HeartBaker” spot Valentine’s Day is about “the really good stuff.” The online version (featured above) interrupts the sentimentality with a disclaimer that the “good stuff” may include things like “itchy tutus, “getting hand-made Valentines out of the dog’s mouth,” “glitter everywhere,” “mysterious carpet stains” and “nightmares about cupid.”

As Wongdoody chairman and executive creative director Tracy Wong explains, “The original HeartBaker spot is a sweet, poignant take on the family Valentine’s Day dinner…That said, for every 15 seconds of wonderful, ‘I’ll-remember-this-moment-for-the-rest-of my life’ parental bliss, there’s often a lot of funny, messy, chaotic stuff that happens along the way. So we’re poking some fun at ourselves and the perfect angelic child-filled Valentine’s we’ve portrayed in the original spot concept to remind couples that love, romance and humor play a role no matter how they celebrate Valentine’s Day.”

Here’s a free culinary tip: disregard Papa Murphy’s “Love at 425 degrees” tagline. For pizza, you want the oven as hot as possible, so crank that shit up to 500 (or higher). Stick around for the original TV spot after the jump. continued…

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