Hasta La Creative!

(TrendHunter.com) Publish showcases the 2014 Spring/Summer collection and it is everything you would expect. The Southern California brand names the collection ‘Good Fellers.’ The collection is a cross…

With Comcast proposing to buy Time Warner Cable, other companies that own cable networks are watching nervously, and may look to consolidate.

A Cáritas da Alemanha resolveu chamar a atenção para as consequências de nossas ações no cotidiano, em um filme criado pela BBDO Proximity de Dusseldorf. A ideia é mostrar como a globalização nos conecta uns aos outros, destacando como uma decisão tomada no seu quintal irá se refletir no quintal alheio.

Globale Nachbarn – ou simplesmente Vizinhos Globais – mistura elementos de live action e stop-motion para conscientizar as pessoas sobre a importância da responsabilidade individual no dia a dia, usando exemplos simples e que fazem parte da vida de todos nós.

A produção leva a assinatura da Cobblestone.

Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) This beautiful Henry Hargreaves photography series recreates the last meals of death row inmates for his new melancholic ‘No Seconds’ photo series.

Capturing what they ate in a no-…

Em Três Solteirões e um Bebê, de 1987, há uma cena em que Peter, personagem de Tom Selleck, está lendo para o bebê uma matéria que narra uma luta de boxe, como se fosse um conto de fadas. Ao ser questionado sobre isso, ele explica que não importa sobre o que ele está lendo, importa o tom de voz que ele adota. Essa história foi a primeira coisa que veio à minha mente quando vi as imagens de Movies R Fun, livro “infantil” de Josh Cooley que reúne cenas clássicas do cinema.

Esqueça O Mágico de Oz e Alice no País das Maravilhas. A inspiração aqui está longe de ser infantil, e vai de Alien a O Iluminado, passando por O Poderoso Chefão, Pulp Fiction, Instinto Selvagem e O Silêncio dos Inocentes, para citar alguns.

É claro que a ideia de ser um livro infantil é discutível. Na prática, a única coisa que realmente lembra as obras dedicadas às crianças é o traço de Josh Cooley, que trabalhou durante 10 anos na Pixar criando storyboards. Ainda assim, vale dar uma olhada nos trabalhos do artista.

Post originalmente publicado no Brainstorm #9
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Lucky Generals has been appointed by Paddy Power to extend its campaign against homophobia in football.

Film, Online
Max Cooper

Concept – The work “impact” shows what kind of effects different living conditions can have to humans. In an abstract language the video visualizes how each person is able to stand up and form himself again and again by experiences and setbacks. Everyone undergoes both positive and negative phases throughout his life and its experience shapes our character. Also negative setbacks can attract positive energy, thereby further to give new impetus to our environment. As soon as the work is related to the current situation of our society and global looks, you can also discover completely different aspects in it. Capitalism, which is like a machine influences the thought of many people and yet often achieves more suffering than happiness in our inner being. Even the dependence on black gold and other commodities, which inevitably gives power to the political elites controlling the development of our society. Design – The structure of the machine developed by the individual tracks from Max. For each sound track I built a part of the machine that can move exactly to the respective track. The result is a complex construct and interaction with the sound. The idea was also to visually break up the viewing habits and we decided to take an old steam engine as a reference. This created a nice mix between modern technology and forgotten artifacts. The project includes techniques of 3D animation, fluid simulation and post effects. Max Cooper: This track is called Impacts, and it’s about the Impacts of life, which hammer away at each one of us like a machine, but hopefully in the end make us stronger rather than breaking us. So despite the mechanical pounding, lacking any softness or melody, hopefully there is still a positive to be found in this track, if you’ve heard it in a club you might know what I mean. This track is part of the album named “Human”, where I have taken lots of concepts common to all of us, and I have attempted to represent each on in the form of a piece of music. So I haven’t decided to become a gabba producer just yet, this just happens to be the most abrasive concept on the album, and the most abrasive track as a result. Linking the track and video to the concept was a straightforward process this time, just a matter of finding some nice mechanical sounds, then repeat repeat repeat, and layer in glitch and detail to hopefully hold the listener despite the sparseness. One interesting addition was the use of real guitar amps and speakers at Andy Ramsay’s Press Play studio in London — we ran the separate drum tracks through and massively overdrove them, then recorded back the results, which are basically heavily distorted hits, which you can hear at some points in my mix, but are brought to full effect in Perc’s remix. The analogue distortion sounds pretty nice (in a nasty sort of way) I think. For the video I was lucky enough to tempt in Dmitry Zakharov (who you may remember from my Micron video). Dmitry has created his beautiful retro impacts man-machine that hammers someone into creation, destroys them, and then brings them back — a great visual abstraction of the original concept. Thanks Dmitry for your hard work! So there you have it, I hope it’s something interesting, even if it’s not a serene experience! Max

Advertising Agency:Dmitry Zakharov, Cologne, Germany
Creative Director:Dmitry Zakharov
Art Director:Dmitry Zakharov
Copywriter:Dmitry Zakharov
Illustrator:Dmitry Zakharov
Photographer:Dmitry Zakharov
Additional Credits:Dmitry Zakharov, Max Cooper