Hasta La Creative!

Nevermind é um game de terror que usa o nível de medo que o jogador está sentindo para aumentar sua dificuldade – e ficar ainda mais tenso.

“O jogo sabe quando você está com medo. O jogador precisa ficar calmo e se controlar se quer que o jogo fique mais fácil.” – Erin Reynolds, para Wired

O jogo gira em torno de quebra-cabeças e labirintos a serem resolvidos por um investigador que busca entender o subconsciente de vítimas traumatizadas.

Enquanto o jogo avança, o coração do jogador é monitorado. Qualquer mudança nos batimentos que indique stress ou medo faz com que o jogo ajuste seu nível de dificuldade e horror. Ou seja, quanto maior o medo, mais aterrorizante Nevermind fica.

Uma combinação de neurociência e entretenimento.

Um dos maiores desafios do Nevermind é tornar sua mecânica de biofeedback acessível. Para isso, o game foi  projetado tanto para vir com seu próprio monitor de coração como também com adaptadores para que as pessoas possam usar tecnologias que já possuam em casa.

Além de possuir um nível de interatividade inteligente e diferenciado do mercado, o game tem potencial também para ajudar os jogadores com técnicas de gerenciar o própria stress e ansiedade. Uma combinação de pesquisa em neurociência e entretenimento.

Nevermind está buscando financiamento coletivo via Kickstarter e, se alcançar os $250 mil em algumas semanas, será lançado em junho de 2015.

Post originalmente publicado no Brainstorm #9
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One stray detail that’s emerged amidst the Woody Allen/Dylan Farrow saga: Allen doesn’t go online.

As Robert B. Weide, director of the 2011 PBS documentary “Woody Allen: A Documentary,” wrote in his highly viral late-January Daily Beast post titled “The Woody Allen Allegations: Not So Fast,” Allen only emails by proxy, via his assistant; he still pounds out missives on a manual typewriter.

An innocuous but telling detail — and one that paints a picture of a 78-year-old man in a bubble, both isolated from and subject to the minute-by-minute obsessions of a web-centric public. As Allen has been busy pecking away on his Olympia SM-3 for the past six decades — it’s reportedly the only typewriter he’s ever owned — the media culture around him has changed so drastically as to be, in many ways, unrecognizable.

Continue reading at AdAge.com

An in-store mobile location privacy control christened by New York Senator Charles Schumer has come to fruition.

Slightly ahead of schedule, Future of Privacy Forum has introduced SmartStorePrivacy.org, a site where consumers can opt-out from having their mobile devices tracked while visiting commercial locations.

Eleven firms have agreed to honor the code of conduct and opt-out rules devised by Future of Privacy Forum: Aislelabs, Brickstream, Euclid, iInside, Measurence, Mexia Interactive, Path Intelligence, Radius Networks, ReadMe Systems, SOLOMO Technology and Turnstyle Solutions.

Continue reading at AdAge.com

There are millions of blogs on the Internet and countless sites that offer tips, tricks, and tutorials for optimizing your site and taking advantage of content marketing. The problem though is that there are so many of these sites that what’s being recommended on one is being advocated against on another–there seems to be little to no consistency when it comes to best practices for blogging.

To combat this, VigLink, a content monetization company, and Netpop, a market research firm, have teamed to launch a new platform which aims to bring content producers together to share their personal insights and experiences to help fellow publishers get the most out of their site.

The site, launched last week, is called Publisher Roundtable and it was created as a place for bloggers and web content publishers to get together, collaborate, and share their tips and ideas for generating and maximizing revenue from their sites. The site provides an open community for bloggers and encourages the free flow of communications in order to improve overall traffic and conversions.

New users take part in a series of short online survey-style interviews to help identify the effective channels already in use to promote your site and reach your audience. The surveys are centered on SEO, SEM, and social media, and help identify the channels that are proving to be most effective for driving traffic and conversions for bloggers.

Publishers who participate in these initial surveys will gain access to data aimed at helping content creators make better-informed decisions around marketing, monetization, and content creation strategies.

Chek it out here.

A Miami Ad School/ESPM é a escola mais premiada da América Latina e uma das mais premiadas do mundo. E sabe por quê? Somos apaixonados por ideias. Mas ideias boas, que encantam os olhos de qualquer jurado nos festivais de criatividade.

Temos os melhores profissionais, nossos professores, são grandes criativos que ensinam nossos alunos na prática o processo criativo das grandes agências. Depois da Miami/ESPM, o aluno sai pronto e, o melhor: respeitado.

Então, o que você esta esperando para entrar aqui?

Participe do nosso Concurso Cultural. Crie uma peça para a Miami/ESPM Rio. E se ela for boa, você pode ganhar uma bolsa de estudo integral*.

Vale qualquer coisa: anúncio de revista, roteiro para TV, spot de rádio, aplicativo mobile, uma ideia online.

A gente quer ver se o seu talento é capaz de nos impressionar. Inscreva-se.

* serão duas bolsas de estudo integrais para a Miami/ESPM Rio: 1 para criação (Direção de Arte ou Redação Publicitária) e outra para Design Gráfico. Consulte o Briefing e o Regulamento.

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[Esse post é trazido a você por Miami Ad School. Texto de responsabilidade do anunciante.]

Post originalmente publicado no Brainstorm #9
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Today, Saatchi & Saatchi New York is launching the first ever campaign for the gun responsibility organization Evolve, encouraging people to take personal responsibility for gun safety and generally not be dumbasses.

Saatchi & Saatchi’s pro-bono campaign features a short, satirical video called “The Bill of Rights for Dumbasses.” The 1:40 video portrays Thomas Jefferson and other historical figures debating the language of the second amendment. Jefferson thinks the amendment runs a little long, and after much debate, convinces the rest of the council to remove the “as long as they aren’t being dumbasses about it” part from the amendment. While the founding fathers are debating the matter, viewers are treated to a humorous montage of gun owners engaging in questionable practices, before Jefferson concludes it’s common sense that you shouldn’t act that way with a gun. The video ends with the founding fathers playing pinata with a gun, followed by the tagline, “It’s the right to bear arms, not the right to be dumbass” and a message prompting viewers to go to takeonthecode.com and sign the code of gun responsibility.

Evolve co-founder Rebecca Bond hopes that “Humor can be a gateway to taking away the defensiveness that is the legacy of these discussions.” Joe Bond, also an Evovle co-founder, added, “We want the ‘Dumbass’ concept to catch on in popular culture the way ‘friends don’t let friends drive drunk’ did for safe driving.”

Since it’s rare to find people discussing guns without getting hysterical about it, Saatchi & Saatchi’s employment of dumb humor is somewhat refreshing. But will it really chip away at the defensiveness that gun rights activists feel when discussing anything related to guns? Or are they more likely to take offense at the video depicting gun owners, and even founding fathers, as dumbasses? Unfortunately, I doubt the video will convince many viewers to “take on the code,” because even though Evolve professes to be a “third voice” in the gun debate without political affiliation, gun rights activists will still likely view the video’s satire as an attack on them. Meanwhile, the video will appeal to plenty of gun reform proponents — people who don’t need any convincing on the importance of gun safety, and mostly don’t own guns (and therefore have no need to take Evolve’s pledge). That’s too bad, because Evolve’s responsibility code is really just common sense and something any gun owner should be able to get behind — which makes this feel like a missed opportunity. Credits after the jump.

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