Hasta La Creative!

Sources familiar with the matter tell us that Chris Garbutt, who has been with Ogilvy & Mather for the past seven years, has joined up with the WPP-owned East Coast operations, has joined up to head up its East Coast U.S. operations. Prior to this time at O&M, Garbutt worked for several years at TBWA\Paris and South African-based TBWA\Hunt Lascaris. We’ll await for a statement soon from Ogilvy on the matter. From what we’ve been told, Garbutt will be moving to the agency by year’s end. Here’s a comment from those in the know:

“The multi- award-winning creative director of Ogilvy Paris would he desires elsewhere? If the rumor begins to swell in advertising world, it is because it is founded. According to our information , a transfer of the “chief creative officer” to Ogilvy New York is under consideration. It could be done ‘ by the end of the year ,’ said a spokesman for the agency , insisting on the “quite natural” character of this movement, in an international group where “offices in New York Paris and work closely in the management of brands”. In fact , functions and especially the title of Chris Garbutt in the New York cousin had not yet been determined, as well as the conditions for eventual succession in the Paris office. If this departure became effective – he is still there to manage teams, Ogilvy would have to work hard to find the equivalent of South African hunter Lions (18 in 2013, including a Grand Prix Outdoor) , like a fish in the water with the digital , which led twice Ogilvy France on top of Eurobest . It is for this young successor of Bernard Bureau that the function of “chief creative officer” for all of Ogilvy France had been specially created in mid-2012 . He knows O & M long : it started at Ogilvy and Mather MTSR , South Africa in 1995 , before joining France and especially TBWA \ G1 on Nissan budget. Then return Ogilvy in 2008 as Creative Director of Ogilvy Paris .

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The Russian ban on “gay propaganda” has gotten plenty of criticism recently, ahead of the Winter Olympics, which will be held in Sochi this year. Already this week the Scottish craft beer company BrewDog introduced a beer called “Hello, My Name is Vladimir,” promoted with the sardonic hashtag #NotForGays, as an attack on Russian law.

Now the Canadian Institute of Diversity and Inclusion is getting in on the act with this ad showing the Olympic sport of luge — and how it’s always been, just like the Winter Olympics themselves according to the ad, just a little bit “gay.” Rethink is the agency.

In previous agency efforts against the ban, Mother London sent a set of five Russian nesting dolls painted as gay British icons — Elton John, Stephen Fry, George Michael, Graham Norton and Tom Daly — to the Kremlin and the Russian Embassy in London in lieu of a Christmas card this year.

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MillerCoors is expanding its relationship with WPP, moving a portion of the Miller Lite account to a collection of agencies at the holding company.

The incumbent, Publicis-owned Saatchi & Saatchi, New York, will remain on the account, but will have to share the workload with WPP. The model is similar to the arrangement WPP created for the brewer in 2012 when it formed a new agency called Cavalry to handle Coors brands and new products, such as Redd’s Apple Ale. For Lite, WPP is expected to pull talent from Ogilvy and Johannes Leonardo, which is minority owned by WPP, as well as possibly some other shops.

MillerCoors spent $159.7 million in measured media on Lite in 2012, according to the latest full-year data from Kantar Media.

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Rubicon Project, whose online-advertising platform reaches 96% of internet users in the U.S., filed to raise $100 million in an initial public offering.

The figure is a placeholder used to calculate fees and may change. The Los Angeles-based company intends to use the funds raised in the IPO for marketing and research and development, and may seek acquisitions, according to the filing today.

Advertising-technology companies that went public over the last year have garnered mixed reactions from investors. Shares of Rocket Fuel almost doubled in their September debut and are up 82% since the IPO, while YuMe has slipped 23% since it went public in August. Still, the prospects for the industry prompted TubeMogul, a maker of software for digital marketing, to plan for an IPO this year, people with knowledge of the matter said.

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Domino’s wanted to show that their pan pizza is “handmade, hand stretched and hand pressed” by real people with real hands, talented hands. So CP+B launched a new campaign for Domino’s highlighting talented Dominos employees, including a 30 second TV spot and accompanying microsite.

The TV spot “Labor of Love” showcases three Domino’s employees with three separate hobbies: muralist Diego G., painter Crystal S., and glassblower Chris P. Domino’s chose these employees to exemplify how Domino’s pizza makers “put as much care into the pizzas they make for customers, as the things they craft and create by hand elsewhere in their lives.” The campaign microsite tells these stories in ways the 30-second TV spot can’t, with in-depth profiles of Diego, Crystal and Chris from “Labor of Love” — along with several other highlighted Domino’s pizza makers, including various artists, a comic artist, and a carpenter. There’s also a space for talented Domino’s employees to submit their own story, so expect more content in the future.

New Career Opportunities Daily: The best jobs in media.

Here’s an eloquent response to the controversy over one of Coke’s Super Bowl XLVIII spots (the one that Glenn Beck said only divides people) from someone based in the beverage giant’s hometown of Atlanta: Brenda Wood, news anchor at WXIA, aka “11Alive,” the NBC affiliate there.

Simon Dumenco is the “Media Guy” columnist for Advertising Age. You can follow him on Twitter @simondumenco.

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Controversial craft beer brand BrewDog is protesting Russia’s anti-gay laws with a new product, called “Hello, My Name is Vladimir,” promoted with the hashtag #NotForGays.

Just days ahead of the start of the Sochi Winter Olympics, the new beer has gone on sale in bars as well as online. BrewDog, based in Scotland, delivers globally and will donate 50% of profits to support charitable organizations that, it says, “support like-minded individuals wishing to express themselves freely without prejudice.”

BrewDog claims it has sent a crate of the beer to the Kremlin, and explained in a blog, “This beer is brewed with Limonnik berries. We heard they’re great for improving sexual performance, so we’ve sent a case to the Kremlin as we suspect there is someone there who would appreciate a little helping hand.”

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