‘Puppy Bowl’ Attracts 13.5 Million Viewers, New High for Annual Super Bowl Counter-Programming


Animal Planet’s “Puppy Bowl” hit a new audience record for its 10th annual installment, drawing 13.5 million people to watch at some point during its 12-hour marathon on Super Bowl Sunday, the network said Tuesday. That’s up from the 12.4 million people that watched the pups go head-to-head last year.

The first showing of this year’s two-hour telecast, which started at 3 p.m. on Sunday, averaged 3.3 million viewers, a 24% jump from the 2013 airing, according to Animal Planet.

While that’s an impressive number for the cable network, it fell short of the audience for PBS’ “Downton Abbey,” which averaged 6.8 million viewers when it aired at 9 p.m.

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