Hasta La Creative!

Google has declared war on fake viewing figures for YouTube videos, with more robust plans to audit figures to help prevent what it calls “fraudulent views”.

Está cada vez mais fácil planejar uma viagem sem sair do conforto de casa, pesquisando, reservando e traçando as rotas tudo pela internet. Mas a dúvida de saber se está, de fato, escolhendo os melhores lugares para se visitar e que batam com seu estilo, verba e interesse ainda continua.

Apesar dos diferentes guias disponíveis gratuitamente online, dos blogueiros e dos diversos videologs de mochileiros, as boas dicas ainda são dos moradores das cidades que planeja viajar e, deste seleto grupo, as melhores virão daqueles que possuem interesses em comum com você.

Uma nova startup chamada Inside.co lançou recentemente um guia construído para ser melhor visualizado e navegado em dispositivos móveis. Além disso, todo o seu conteúdo é inteiramente criado por moradoras para viajantes.

Ainda nos primeiros dias de lançamento, Inside.co conta com diferentes guias rápidos de cidades como Nova York, São Francisco, Los Angeles, Buenos Aires, Londres, Paris, Melbourne, Nairobi, Reykjavik, entre outros.

Tais guias são baseados em viagens rápidas, contemplando atividades que podem durar em torno de 3 dias. O objetivo é que cada destino possua diversos guias, que abordem a cidade de forma diferente, seja através da comida, das vistas, das baladas, dos bares, dos cafés, das galerias de arte, dos passeios ao ar livre ou até de viagens com crianças.

Para quem gostar da ideia e quiser criar um guia da sua cidade, há um processo de seleção de escritores. Veja mais aqui.

Apesar do foco do projeto ser o uso em tablets e smartphones, a má notícia é que é necessário a conexão com internet para conseguir acessar as dicas, fotos, mapas e trajetos. Ou seja, para os viajantes no exterior, é preciso abrir o guia em um café com wifi antes de partir para a jornada descrita.

Inside.co ainda está no começo, com poucos guias e muito trabalho pela frente. Porém seu design simples e bonito, o foco no conteúdo e nas diferentes formas de se visitar uma cidade indicam que os guias terão qualidade e podem valer cada centavo dos $10.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

Do you like drama? Do you like Ray Wise? Do you like exploding cows? Then you’ll love Chipotle’s very own series, “Farmed and dangerous”.

(TrendHunter.com) They say not to judge a book by its cover but when that book is a boozy beverage wrapped in these intricate examples of alcohol packaging, that old saying saying is easy to ignore.

When it comes…

Innocent Drinks has made a number of changes to its marketing department to respond to the Coca-Cola-owned brand’s growing European arm.

Satellite broadcaster BSkyB has broadened its partnership with pay-TV group TalkTalk to offer live Sky sports channels on a pay-per-day basis as part of a new three-year content sharing deal.

No final do ano passado, a PBS disponibilizou um incrível documentário sobre Jimi Hendrix. Agora, o guitarrista entra para a galeria do Blank on Blank, um outro projeto da rede de emissoras que transforma em animações as gravações de entrevistas antigas realizadas com personalidades importantes de diversos segmentos. O novo episódio da série destaca a última entrevista do músico, concedida a Keith Altham em 11 de setembro de 1970, uma semana antes da morte do artista.

Em pouco mais de seis minutos, Hendrix fala um pouco sobre sua vida naqueles dias, a música – que segundo ele estava ficando muito pesada e, nesse meio, ele seria o Hélio, o gás mais leve conhecido pelo homem -, entre outros tópicos que só ajudam a reforçar a ideia de que o guitarrista era, realmente, um cara fora do comum.

A animação leva assinatura de Patrick Smith.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

My brother’s a sucker for promotional beer glasses. Even though he doesn’t particularly like beer, he’ll be first in the queue for a couple of bottles of Rabid Stoat if they’re accompanied by an unusual and decorative beer glass.

China’s outdoor sporting industry is still young. But as its megacities grow more crowded, fast-paced and polluted, the idea of getting back to nature is catching on.

The North Face is tapping into that.

The brand saw China sales growth up more than 20% in 2013 from 2012, said Neville Lin, The North Face’s Asia Pacific marketing director.

Continue reading at AdAge.com

Before you could reach long term success through online marketing, you must have a good strategy. True, there is short term success once you build a web site and release a product but that doesn’t mean a great deal over the long term without your creating a good strategy at the outset. You have to be looking to establish a business that will continue to expand and produce a long-term income source. So as to realize long term success through your business here are some new and creative techniques you should employ.

Ranking highly within the search engines is a requirement for any site that you would like to transform into a long-term success. Once you’ve got your site ranking highly, you will get plenty of traffic to your website, without having to work continually on it. We all know that one of the key factors in developing a long term successful business is to have a lot of traffic that you can turn into purchasers. You will need to have good search engine optimization in place on your web site if you wish to raise yourself up within the search engine rankings. To do this, you have to find the right keywords, and then optimize your site for them. After you’ve done this, and created a great back linking strategy, it should only take a few months before you find yourself in the top five rankings for the different search engines.

Pay per click marketing (or PPC) is one other method you can use to get traffic and, with some luck, buyers. As long as you can run marketing promotions that will generate more sales than the money you are investing in your advertising, it’sa great way to boost profit. As long as you learn what you are doing, Google Adwords can be a highly effective strategy, but done wrong it can cost you a small fortune in a quick hurry. You have to set up your marketing promotions correctly, and monitor each campaign, and by doing this, you should be able to keep within your budget.

Another good way to boost the traffic to your web site is through the use of social media marketing. Get high rankings in websites like Stumbleupon and Digg, and a lot of potential customers will reach your site. Business blogging is something that is used even by the major offline companies including American Express and Burger King. Blogging helps to establish relationships which is an essential part of online marketing and for attracting new business. Press releases and article marketing are minor parts in a much larger long term strategy that you can use to increase your professional success. Not only do they give a back link to your web site, but bring buyers through the information you are providing.

These are only a number of the vital market strategies that will figure into your ability to develop your business up enough to pull in high levels of traffic and to make high levels of sales. You’ll want to properly target your market to ensure that you’ll create better marketing plans and become the success you’ve dreamed of becoming.