There’s good news and bad news for Twitter in its first earnings disclosure as a public company. On the one hand, its ad business is clearly maturing and showing robust growth. On the other, there’s escalating proof that its user growth is flattening.
Twitter reported revenue of $242.7 million for the fourth quarter of last year, up 116% from $112 million over the previous year. That amounts to a profit of $9.8 million on an adjusted basis. Net loss was $511.5 million, up from $8.7 million a year earlier and more than double what analysts had projected. It included $521 million of stock-based compensation expense.
Advertising accounted for $220 million, or 90.6%, of revenue, with the balance coming from data-licensing agreements. Mobile accounted for 75% of ad revenue.
EnergyBBDO Chief Creative Officer Dan Fietsam is leaving the agency.
“It’s been a great five-and-a-half year run and Dan has contributed a great deal in terms of new business and creative accolades,” said Tonise Paul, president-CEO of the Chicago-based Omnicom shop. “I know he’ll go on to do great things.” There is no replacement yet; the agency is undergoing a seach for a new creative chief. Mr. Fietsam will depart at the end of February.
Mr. Fietsam said that in the short term he has a few projects in the works, but that his focus moving forward will likely involve branded-content development. “I’ve had great run at EnergyBBDO, and I’m grateful for every minute I’ve had with them,” said Mr. Fietsam. “I’m just ready to evolve into the next thing. There’s a lot of interesting change going on in our industry and I want to go seek some of that out.”
Advertising Agency: Niño, Buenos Aires, Argentina
Creative Director / Copywriter: Nico Sommer
Account Manager: Rocío Varela
Photographer: Gonzalo Lauda
Additional credits: Santiago Rodriguez del Pozo, Somolo Silvestre
Published: January 2014
Advertising Agency: Niño, Buenos Aires, Argentina
Creative Director / Copywriter: Nico Sommer
Account Manager: Rocío Varela
Photographer: Gonzalo Lauda
Additional credits: Santiago Rodriguez del Pozo, Somolo Silvestre
Published: January 2014
A multicultural talk show from Warner Bros, “The Real” was introduced to advertisers on Wednesday, the beginning of a season that hits its stride in May.
The biting of the medal has become a tradition at the Olympic games that symbolizes victory. DDB Chicago draws the connection between this iconic symbol and the biting of McNuggets and other McDonald’s products “sometimes used to celebrate life’s smaller victories” for the juggernaut Olympic sponsor.
The spot “takes viewers on a ride through Olympic history [which] cleverly juxtaposes medal-biting images with shots of fans across the world biting into McDonald’s Chicken McNuggets.” The first 45 seconds or so of the 60 second spot are given to a well-produced homage to Olympic history. When athletes start biting their medals, the text “The greatest victories are celebrated with a bite” appears on screen, followed by shots of people digging into their McNuggets. It’s well executed, even if the idea of likening winning a gold medal to biting into a meal made of molded leftover chicken parts is quite the stretch. Credits after the jump. continued…
The one-year deal was believed to be worth at least $250 million to the N.F.L., which wants Thursday games to someday approach the viewership of Sunday and Monday games.
En 2011, l’université de Rangsit en Thaïlande a décidé de mettre un peu de vie dans son campus avec un jardin plein de couleurs. Buissons et arbustes sont teintés de violet, rouge, bleu, jaune et rose, faisant ainsi des promenades estudiantines un moment de plaisir haut en couleurs. A découvrir dans la suite de l’article.
Budweiser, everybody knows by now, won the Super Bowl in terms of the social buzz and online views that its adorable horse-and-puppy commercial racked up. But as the dust settles, we’ve been busy taking a look at other less-instantaneous measures of success — like your interest in ever seeing these brands again.
For this chart, Ad Age worked with ListenFirst, a New York-based social analytics and strategy shop, to examine the growth, from kick-off through Tuesday, in Facebook likes, Twitter followers, Instagram followers and YouTube subscribers for the big brands that ran national Super Bowl ads (plus one successful ambush marketer).
Consumers may have played a specific spot online and shared it on social media, that is to say, but did they care enough to join that brand’s social community?
The Food and Drug Administration is rolling out an ambitious anti-smoking campaign designed to dissuade young people from picking up the habit by appealing to their vanity.
DraftFCB is handling creative for the campaign, a two-year, $115 million campaign with the tagline “The Real Cost.” Initiative is overseeing the media buy.
Ads are slated to appear in 200 markets starting Feb. 11, with TV, print and radio spots on networks like MTV and magazines such as Teen Vogue. Out-of-home ads will appear in places such as bus shelters where teens often pass through. Digital components will include a presence on Twitter, Facebook, YouTube, Instagram and Tumblr.
How much does that sweater cost in Bitcoin? Depends. Bitcoin (and all other cryptocurrencies) are volatile, with values changing minute-to-minute, day-to-day. That’s one reason retailers might be hesitant to adopt them as payment.
Sam Cox, a technologist at Rehabstudio in London, is hoping to change that with BitTag, a physical price tag that updates itself automatically. The hardware shows the name of the product, price in real currency and the real-time cost in Bitcoin. The price updates as soon as the value of the cryptocurrency changes — so customers, and retailers, aren’t caught off guard.
The tag is managed by the retailer using an iPad app.
For the follow-up to the popular “Look Inside. Jack Andraka” video which garnered over 2 million views on YouTube, VB&P decided to tell the inspiring story of Erik Weihenmayer.
Erik is a mountain climber who has climbed the seven tallest summits on earth, one of only 118 people in history to accomplish this feat. That would be impressive enough, but Weihenmayer is the only person to do so while blind. Weihenmayer was born with retinoschisis and was fully blind by the age of 13. Three years later, at a recreational program for the visually impaired, he was introduced to rock climbing, and it changed his life forever. “I wanted my life to be an adventure, I didn’t want to be shoved to the sidelines and forgotten and just sit in a dark room listening to life go by,” Weihenmayer said. “Rock climbing for me was sort of a symbol that I could get to the summit of whatever I wanted to do, but I had to do it differently.”
In 2001, Weihenmayer became the first blind man to reach the top of Mount Everest, and by 2008 he’d accomplished the amazing feat of scaling the seven tallest peaks in the world. “In an ironic way, that thing like blindness or that barrier you face, if you attack it the right way, it can become a catalyst to moving yourself to a new place that you may not have gone to in any other way,” Erik said.
Erik’s story can be viewed online, in the above film directed by Christopher Hewitt of Knucklehead. Intel has also launched a social media program, where if Erik’s video is shared 2,900 times they will donate $30,000 to No Barriers USA, an organization offering “transformative experiences that allow people to embrace a ‘no barriers mindset’ and discover the potential that lies within themselves and the world.” After viewing Erik’s “Look Inside” video above, you can head here for the full story. Stick around for credits and “Look Inside. Jack Andraka” after the jump.
(TrendHunter.com) The Twin Set Spring 2014 ad campaign is so dreamy, people (especially men) might feel as though they are caught in a daytime fantasy. Yet model Barbara Palvin isn’t a mirage, at least, she isn&#…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
