Hasta La Creative!

This year’s World Economic Forum saw over 2,500 dignitaries from all around the world descend on Davos. More world leaders than ever before attended, which resulted in similarly record levels of security.

I am fortunate to have been a participant at three Forums now and the sheer thrill one gets from bumping into, meeting and hearing inspirational leaders from around the world never diminishes. Personal highlights for this year include: discussing cocktails with Michael Dell, sharing an elevator with JP Morgan boss Jamie Dimon, bumping into Bono in a coffee queue and being brushed aside by the security detail of the President of Nigeria.

In past years, a single clear and resounding theme has emerged from Davos. This year, there was a very eclectic mix of seminars and numerous topics were discussed, which probably indicates that the world is gradually returning to normality as the economic cliffs begin to recede. Leaders are now talking about growth, increasing prosperity and the creation of jobs, rather than pure survival.

Continue reading at AdAge.com

Weve, the joint venture between Vodafone, EE and O2, has joined forces with MasterCard to bring contactless payment to the UK market, a technology that will allow consumers to tap their mobile phone to pay for goods in-store.

“The Games have always been a little gay” claims a film that shows two men in skin-tight outfits thrusting back and forward against each other in the luge.

Twitter’s stock price has dropped by 18% in trading following the release of its fourth quarter results, as its average monthly active users increased by just 3.8% on the previous quarter.

Les étudiants de la British Higher School of Arts and Design de Moscou ont imaginé une marque de parfum se démarquant de celles sur le marché. Ce projet « Barb » propose un produit pour homme s’inspirant de la pierre, et a été décliné sous divers formats, avec à chaque fois des choix visuels judicieux et réussis.

After initiating talks with agencies over its 9 million UK advertising account, Burger King has subsequently pushed the abort button and opted to remain with its incumbent, CHI Partners. Insiders say that the US review out of Mother New York, which was announced concurrently, has focused minds on the UK business and that it would have been difficult to carry out multimarket reviews at the same time. Either that or Burger King was telling agencies a whopper in the first place. However you cut it, it is good news for CHI.
Further intrigue is emerging from the British Heart Foundation advertising review. The charity, which split with Grey London last week despite the shop producing award-winning and life-saving work, seems to be struggling to finalise a roster of agencies to pitch for its business. While DLKW Lowe, Engine, Inferno/DraftFCB and Publicis have been shortlisted, other shops have been sounded out to see if they want to be added. AAR is managing the process.
BGL Group , the parent company of Comparethemarket.com, has held chemistry meetings with media agencies in the UK this week as part of its 300 million European review, also through AAR. Those involved include the incumbent, ZenithOptimedia, as well as MEC, Mindshare, M/SIX, OMD and Vizeum. Further meetings are expected to take place before the list is whittled down.
As most commuters struggle to get to work in the capital because of the Tube strike, London Partners is in the final stages of its pitch to find a creative agency to publicise the new .london domain name. Albion and Work Club are going head to head for the business. The capital s promotional body began its search at the end of last year.
And finally agencies are on tenterhooks awaiting the result of the BSH Home Appliances UK media pitch, which was expected to conclude last week. BSH owns the Bosch and Siemens brands. No doubt PHD and the incumbent, MediaCom, will be glad to put the kettle on once a winner is announced.

Cadbury is looking for an agency to handle its digital advertising in the UK.

Weve, the mobile joint venture between EE, O2 and Vodafone, has formed a major partnership with MasterCard to launch a mobile payment service.

Ben Clapp, the former UK executive creative director of the digital agency Profero, is joining Grey Possible as its first executive creative director.

Olá, antidesigners e brainstormers!

Neste programa, Ivan Mizanzuk se reúne com os convidados Liber Paz, Poderoso Porco (do Melhores do Mundo), Cris Peter e a Ana Luiza Koehler para conversar sobre Feminismo(s) e discussões de Gêneros na mídia, especialmente nos quadrinhos.

Aliás, foi isso que nós gostaríamos de ter feito, mas o papo correu mais para explorarmos as possibilidades, diferenças e importâncias das discussões nessas áreas. Debatemos sobre a representação midiática da mulher, negros, transgêneros, qual o limite do humor quando abordam-se tais temas e por aí vai. Se você acha que “feminismo” é tudo igual e/ou exagero, este programa é altamente recomendável.

Faça download do episódio aqui
>> 0h07min31seg Pauta Principal
>> 2h16min10seg Música de encerramento: “Every You Every Me”, da banda Placebo

Links
Texto do Ivan no B9: Coca-Cola e Racismo
Feminist Frequency – Vlog com análises feministas em video-games (e tem legendas em português!)

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Post originalmente publicado no Brainstorm #9
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