(TrendHunter.com) Exuding femininity, romance and fresh-faced Southern California lifestyle, the Joie Spring/Summer 2014 Campaign uses gorgeous top models Josephine Skriver and Caroline Brasch Nielsen to headline the…
Droga5 and experiential agency Fake Love collaborated on a recent campaign for belVita, mailing out trophies to the people behind their favorite #MorningWin tweets.
For the campaign, they selected their favorite #MorningWin tweets, then created trophies documenting the individuals performing the tasks they described with a 3D printer and mailed them out to the winners, a pretty cool way to make the leap from digital to real world engagement. When they “ran out of fake gold” they selected other contestants to receive digital trophies. Droga 5 and Fake Love also selected a group of celebrities to promote the campaign, who tweeted out their own “morning wins” and posted pics when they received their trophies. These celebrities include Mario Lopez, Timbaland, Diana Nyad, Tamera Mowry, Sean Lowe, Peter Facinelli, Sean White, Wayne Brady and Mike Epps. Check out the video above for a more thorough documentation of the campaign, and stick around for credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
The Austin, Tex., festival will preview six series, including HBO’s “Silicon Valley” and a pilot for El Rey Network from Robert Rodriguez.
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As the clock ticks toward the Super Bowl kickoff, few people are working the pre-promotion circuit quite like John Stamos, Bob Saget and Dave Coulier. The former Full House co-stars make a reunion appearance in Dannon's game day ad for its Oikos Greek yogurt line, and the trio isn't wasting one moment of its renewed pop-culture relevance.
On Wednesday, the avuncular triumvirate hosted a Reddit "Ask Me Anything" session, in which they tackled tough questions like, "How can I join Jesse and the Rippers?" and "To each of you, what is your favorite type of pie?"
Next, they were on to Late Night With Jimmy Fallon, where they reprised their Full House roles and hairstyles in a sketch (which you can watch below) about helping Fallon overcome his anxiety about hosting The Tonight Show.
If you need still more of these three, you can watch a litany of videos created during their Dannon shoot on the brand's "Bromance" microsite. And if you need more than all that, you may have a serious problem and need professional help.
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(TrendHunter.com) If you’re looking to do some home improvement this coming season, then these artistic sink designs are something to look into.
Spruce up your kitchen or bathroom sink with some of these fun…
Time Warner Cable beat fourth-quarter profit estimates and forecast subscriber growth, bolstering CEO’s case against a $37.4 billion takeover bid from Charter Communications.
Excluding one-time costs, earnings were $1.82 a share, the company said today in a statement. Analysts had estimated $1.73 on average, according to data compiled by Bloomberg. New York-based Time Warner Cable is pushing to add 1 million residential customers in the next three years, Mr. Marcus said today.
Time Warner Cable also said it will use new technology and a more user-friendly interface to help win back customers in 2014. The company announced a plan today to begin increasing internet speeds and add video-recording features in New York and Los Angeles this year.
NBC Universal and parent company Comcast have formed an effort to allow marketers to better target campaigns across NBC Universal’s portfolio and expand video on demand addressability.
“NBCU+ Powered by Comcast” is designed to increase the effectiveness of media buys through consumer segmentation, advanced analytics and targeting, said Linda Yaccarino, president-advertising sales, NBC Universal.
The product will allow marketers to target ads by household in video on demand for NBC Universal national broadcast and cable inventory. Previously, the only addressable-enabled inventory available on Comcast VOD was the Comcast-controlled time on cable networks. And NBC Universal’s formidable sales team will now begin selling the addressable ads, something it hasn’t done before.
An online news producer for short-form video creator Buzz:60, who by chance called the phone number that appears in a new Old Spice ad, has won two tickets to the Super Bowl, a room at a four-star hotel in Times Square and $500 cash in a sort of impromptu buzz builder for the Procter & Gamble Co. brand.
It all stems from a new ad for Old Spice hair-care products, released online earlier this week and set to run after, not during, the Big Game on Feb. 2. Buzz:60 producer Scott Knowlton said in a video report and a phone interview with Advertising Age that he called the number as he was looking into a possible story on Super Bowl ads.
The 30-second ad by Wieden & Kennedy shows the power of Old Spice products giving a man’s hair a life of its own, including getting the phone number from a female co-worker during a meeting, which appears on a legal pad in the ad. Mr. Knowlton said he tried calling the number, originally thought he’d misdialed and hung up, then called back and was informed he’d won the prize.
Andrew Griffith, the chief financial officer and managing director of commercial businesses at BSkyB, believes companies should “force in inefficiency” to help drive innovation.
PepsiCo altered some of its Super Bowl strategy this year, downsizing its commercial buy around soda and instead concentrating those resources on its half-time show. But with the game taking place in the New York City area, the company also took the opportunity to connect with consumers on the ground on its home turf.
The cola and snacks giant transformed 10,000 square feet of Bryant Park into Pepcity, an enclosed dome where fans can escape the cold and enjoy food, music and art installations. Pepcity is free and open to the public through Saturday from 2:30 p.m. to 6:30 p.m., with concerts starting at 8 p.m.
Jennifer Storms, senior VP-sports marketing, PepsiCo, gave Ad Age a tour.
Pepsi altered its Super Bowl strategy this year, downsizing its commercial buy and instead concentrating its resources on its half-time show. But with the game taking place in the New York City area, Pepsi also took the opportunity to connect with consumers on the ground on its home turf.
The cola giant transformed 10,000 square feet of Bryant Park into Pepcity, an enclosed dome where fans can escape the cold and enjoy food, music and art installations. Pepcity is free and open to the public through Saturday from 2:30 p.m. to 6:30 p.m., with concerts starting at 8 p.m.
Jennifer Storms, senior VP-sports marketing, PepsiCo, gave Ad Age a tour.
(TrendHunter.com) The first ever North American Cat Café, to be called Café Chat l’Heureux, is opening in Montreal. Would you like coffee or tea with a side of cat therapy? Well, cat lovers rejoice; the first…
After receiving word from our source up north, we can confirm that Ian Schwey, creative director of the last six years at Toronto-based Doug & Serge, has parted ways with the agency and is no on the freelance circuit. Prior to his time at D&S, Schwey served as a creative at the likes of Y&R, JWT and zig. Along with Schwey’s departure, we’ve been told by sources in the know that Challegers BBDO, JWT and Y&R, as well as, incumbent Publicis all pitched Rogers business this week and a decision is expected next month from the telecom giant.
Additionally, sources say that Cheil Canada has hired an art director to replace Jason Partrige who went to Sonic Boom as creative director. We’re checking in on this, please hold the line.
New Career Opportunities Daily: The best jobs in media.
DDB has created a series of print and banner ads for Skittles celebrating the Seahawks in anticipation of the Super Bowl.
The straightforward ads claim that the “S” on Skittles (pictured in green in the ads) now stands for Seahawks. These ads continue the brand’s celebration of the Seattle Seahawks and their star Marshawn Lynch. Last night, Skittles began a charitable auction to benefit Lynch’s the Fam 1st Family Foundation. The auction’s three lots include “24 packs of Skittles Seattle Mix (one of them signed by Marshawn Lynch) and one unique Skittles covered item, such as a football, a helmet or a megaphone.” The bidding began at $100, with one of the lots’ current high bid at $5,700. DDB’s print campaign will run “tomorrow in the Seattle Times, and on Saturday in the Tacoma Tribune and The Olympian, and they will take over Skittles’ entire existing digital media buy starting today.”
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) If you like killer shoes, there is nothing more deadly than these dragon-inspired pumps.
Scare off all your competition and turn your frenemies into frightened lambs with these monstrous creations….
As the age old saying goes, you only get one chance at a first impression and when it comes to online marketing, your landing page is often times that first impression. It’s your opportunity to tell customers about your product or service and convince them that it’s the best one on the market.
If you are able to create and maintain a great landing page, there’s no telling how far your business could take you, so with that in mind, here are our five best tips for creating an outstanding landing page.
1. Do Your Research
Before you start to lay out the design of your landing page, do some research on your audience and your competitors. Knowing your visitors expectations will allow you to create a great landing page and ultimately generate higher conversion rates.
A great example of this is how the company Conversion Rate Experts made $1 million for Moz with nothing but a landing page and a few emails.
Conversion Rate Experts simply asked Moz’s customers what they liked, what it would take to sign up for the service, or why the service was cancelled and used that to information to create landing page prototypes and shared them with Moz’s Twitter followers. After receiving customer feedback, Conversion Rate Experts unveiled Moz’s new landing page, offering memberships for only $1. By doing this research beforehand and designing a page that catered to customers’ desires, Conversion Rate Experts succeeded for Moz.
2. Create More Landing Pages
Even if you already have one great landing page, you should build more simply because more landing pages results in more leads.
In fact, studies have shown that companies can expect to see 50% more leads by increasing their number of landing pages from just 10 to 15. The reason for this is that more landing pages equals more opportunities to convert potential customers into leads. Furthermore, it will help you build more targeted landing pages that play to the unique interests of specific visitors. As we all know, the more targeted your advertising is, the more likely it is to convert.
3. Avoid the Word “Submit”
Although a good clear call to action button is the best way to convince customers complete your desired action, having a “submit” button has actually proven to turn people away. Even if you’ve established a relationship with a customer, most of them still won’t be comfortable submitting any information right away. So while a call to action button is a surefire way to get results, you should veer away from using the word “submit.” Try using call to actions like “Get Your Free eBook,” “Subscribe to Our Newsletter,” or “Download Whitepaper.” Terms like these are not only more appealing to visitors, but they also tell them what they can expect to receive from you.
4. Be Consistent
Being consistent with your landing page is important if you want to see results. One way to stay consistent is by focusing on your call to action and making sure that the message remains the same on both the landing page, and the rest of your site. A consistent and strong call-to-action will tell visitors what you want from them and will also establish trust by eliminating confusion.
Another key part of staying consistent is making sure that your landing page works on mobile devices just as well as it does on desktop–in 2014, this is more important that ever before. More people are surfing the web via mobile devices and if your landing page doesn’t work on a smartphone, you should expect to see a loss of conversions. Make sure to optimize landing page for mobile so that it’s effective on all platforms.
5. Focus on Design
Design is a broad topic, but it’s an essential part of creating an outstanding and high converting landing page. Design doesn’t just refer to the color scheme of your page though; it also means that your headlines, images, copy, and form is all clearly presented and appealing. Avoid visual clutter and get to the point. In other words, tell your visitors exactly want you want them to do once they’ve arrived on your page.
Make sure your design also uses contrasting colors, and remember that when creating a landing page, less is always more. Keep your forms short and ask only for essential information.
This contributed article was written by Murray Newlands for The Offer Machine.
Oreo’s social media success during last year’s Super Bowl left an unquestionable imprint on the marketing industry. The company’s well timed tweet — telling followers it was okay to dunk its cookie “in the dark” while the game paused due to a blackout — turned marketers across the country into “real-time marketing” believers.
During live events over the past year, it’s been common for brands to set up “war rooms” filled with creatives and lawyers, ready to strike with a timely, company-approved message at a moment’s notice. Expect plenty of such operations to be in action when this Sunday’s game between the Seahawks and Broncos kicks off.
Surprisingly, one of these will belong to Adobe. As a marketer that largely targets other businesses, Adobe’s likelihood of emulating Oreo’s broad success is low. But the company believes the Super Bowl is an ideal time to launch a “real-time” campaign aimed at its prospects: other marketers.
People have multiple styles? OK, we have many flavours of beer.
Advertising Agency: Martins Mercado Comunicação, Curitiba, Brazil
Creative Director / Art Director: Alejandro Mercado
Copywriter: Helena Perdiz
Illustrator: Aleksey Baydakov
Published: January 2014
People have multiple styles? OK, we have many flavours of beer.
Advertising Agency: Martins Mercado Comunicação, Curitiba, Brazil
Creative Director / Art Director: Alejandro Mercado
Copywriter: Helena Perdiz
Illustrator: Aleksey Baydakov
Published: January 2014
People have multiple styles? OK, we have many flavours of beer.
Advertising Agency: Martins Mercado Comunicação, Curitiba, Brazil
Creative Director / Art Director: Alejandro Mercado
Copywriter: Helena Perdiz
Illustrator: Aleksey Baydakov
Published: January 2014
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