The post Coca Cola Bangladesh : New Year’s Ad appeared first on desicreative.
Jersey City reworked a mural by Abdul Gonsalves, the graffiti artist Paws21, to cover up letters in the N.F.L. shield; also, an irate mayor, and a prescient camel.
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Michael R. Bloomberg’s dive back into the news side of Bloomberg L.P. has worried some that the division’s editorial independence could be called into question.
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Tobias Frere-Jones, in a lawsuit filed late, accused Jonathan Hoefler of luring him to the company in 1999 with the false promise that they would be 50-50 partners.
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(TrendHunter.com) These charming baby cradles were designed by an eco-friendly company called Woodly. The chic gender neutral designs in this collection include the Roll, Pluma and Montessori.
The Roll is a…
Questions to consider include the state of wireless 911 service, what happens when the power goes out and consumer protections.
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From Adbusters #111: The Big Ideas of 2047
HOPE BY ABDESSEMED
March 19, 2023
I feel lost. Scared. Don’t know what to do.
But we’re all feeling lost these days. No wise elders to take our hands and walk us through the treacherous path that lies ahead.
What heroes are there to look up to that have conquered a demon as big as this?
“Climate change” … why don’t we call it something else already? Like the name of a beast in a Greek tragedy, one of those cannibalistic demigods, like Lamia, Medea or Medusa, who threatens to eat all of her children? Yeah, that would be more fitting …
We had the Greek Tragedies to show us our frailty at the hands of desire…and Hamlet to teach us that thinking too much prevents action. we had the Odyssey to teach us the importance of humility and the Bible warned us many times over about greed, corruption, injustice and hatred. The Koran taught us the importance of limits while the Bhagavad Gita showed us the importance of duty and sacrifice. but right now … we have no oracle … no repository of ancient wisdom … ?to guide us through this dark time.
March 21
There’s a real healer among us! She’s a one-of-a-kind old soul. I don’t know how we ever survived without someone like her before the crash.
She applies herbs from the garden to my cuts and bruises and advises me on what I need to eat more of based on the tinge of my iris. She checks my pulse and tells me I need to laugh more and start eating meat again.
A few days ago she looked at my tongue and told me I needed to make love to Lil daily at sunrise for one month. My old shrink never said that to me. And when Lil has bouts of anxiety … she not only calms her down but transports her to this whole new dimension of insight.
I twisted my ankle the other day and as she was fixing it … it was as if she was fixing every other part of me that’s ever been twisted and mangled and broken.
Sure, she teaches us how to heal our aches and pains and our digestion, our in-grown toenails and our infections, but what she’s really doing … is teaching us how to live and die.
(TrendHunter.com) These cat themed high heels come from the twisted imagination of shoe designer Kobi Levi. Levi is known for creating unusual pumps, made in the image of animals or familiar objects. He’s even…
Confira abaixo os 5 vídeos publicitários mais viralizados da semana, entre os dias 10 e 16 de janeiro de 2014, segundo levantamento da BrandMagz.
O ranking leva em consideração apenas as campanhas lançadas no período da análise, e a classificação é feita de acordo com o máximo de compartilhamentos acumulados em 24 horas nas redes sociais.
Na era das pegadinhas publicitárias de gosto duvidoso, um “bebê” demônio assustou os pedestres em Nova York. Controlado remotamente, o boneco foi criado para promover o filme “O Herdeiro do Diabo” (Devil’s Due).
– Visualizações acumuladas: + 30 milhões
– Recorde de compartilhamento em 24 horas: 648 mil
Derrick Coleman, do Seattle Seahawks, é o primeiro jogador surdo aceito na NFL. No comercial, a Duracell conta como o atleta enfrentou as negativas durante a juventude. Criação da Saatchi & Saatchi de Nova York.
– Visualizações acumuladas: + 5.6 milhões
– Recorde de compartilhamento em 24 horas: 319 mil
Em seu comercial para o Super Bowl desse ano, a Axe faz o amor prevalecer com referência às guerras que tiveram participação dos Estados Unidos, incluindo Vietnã e Oriente Médio. A criação é da BBH de Londres, com produção da MJZ.
– Visualizações acumuladas: + 1.2 milhão
– Recorde de compartilhamento em 24 horas: 70 mil
Para promover o iPar Air, a Apple representa a união da tecnologia com a criatividade, embalado pelo discurso de John Keating, personagem de Robin Willians no filme “Sociedade dos Poetas Mortos”, que cita versos de Walt Whitman.
– Visualizações acumuladas: + 854 mil
– Recorde de compartilhamento em 24 horas: 23 mil
Narrado por Charles Dance, o Tywin Lannister de “Game of Thrones”, a BBC promove suas transmissões dos Jogos Olímpicos de Inverno em Sochi, na Rússia. Criação da RKCR Y&R.
– Visualizações acumuladas: + 527 mil
– Recorde de compartilhamento em 24 horas: 19 mil
BrandMagz é uma revista de monitoramento das redes sociais atualizada em tempo real. Ideal para quem precisa tirar o pulso da marca a qualquer momento.
Post originalmente publicado no Brainstorm #9
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Let’s face it: The Facebook and Twitter feeds you used to maintain meticulously aren’t so neat any more. They’re variously cluttered with spam, brands you don’t remember following or liking, and games you haven’t played in years. Now Ajax is here to clean the hell out of your digital life with Social Wipes, an app via VML that removes spam and other unwanted detritus.
For more exciting ideas in brand creativity, tune in to Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.
L’éditeur américain Riverhead a collaboré avec le cabinet MakerBot, spécialisé dans l’impression 3D pour créer cet étui pour le roman futuriste ‘On Such a Full Sea’ de l’écrivain américano-coréenne Chang-rae Lee. Un rendu impressionnant, qui fait de ce livre une œuvre d’art à part entière.
(TrendHunter.com) Taking to a rooftop in the heart of a bustling New York City skyline, model Sara Sampaio is certainly on a high in the Modern Media China January 2014 editorial. Of course, it helps that she is…
When men and women first turn to the Internet to be able to make money online the place they normally turn to first is affiliate marketing as this is considered to be the easiest way to get started. Having said that you should understand that affiliate marketing and advertising is much more difficult than you may think which is among the reasons that only 5% of the folks become successful who attempt utilizing this technique for making money online. If you genuinely want to wind up being successful with affiliate marketing below we are going to be talking about some of the things that you need to be doing to be able to achieve the success.
One of the first mistakes a large number of internet marketers do is choose a niche and end up promoting all various kinds of products on one web site based on that niche. Your best bet with regards to promoting an affiliate product is to choose one, and end up a building an entire web site based on that one product as this will help with your search engine rankings and will also increase your sales. You need to also keep in mined that adding reviews from people who have actually used this item on your site will also be yet another way to increase sales because people like to know what other individuals think.
The next thing you should setup is an auto responder to allow men and women to leave their e-mail address and let you send them more information on the product that they are researching. The main reason this is so important is that if someone comes to your website and leaves without purchasing they’re going to probably not be returning, but if you send them emails regarding the product there’s a pretty good chance they’re going to return and buy the product. With regards to adding the form that will enable individuals to get more information on your product, this form should be plainly viewable at the top of the page and not placed towards the bottom.
It’s now time to let people understand that your site exists and you are able to do this by using article advertising and building links to each of your individual pages. It’s best to try and create and least two articles every week and distribute them to as many article directory sites as you can find on the internet. You should needless to say ensure your articles are very well written and incredibly informative to get individuals to want to visit your internet site for more information.
By following the simple suggestions we have listed above you will see that you will have the ability to become successful in relation to affiliate marketing and advertising. Obviously, ultimately it’s your choice to actually take action and put the suggestions into practice, mainly because if you do nothing, nothing is going to end up changing. Your ability to succeed is in your own hands, of course, if you’re not willing to put in the work you’re in for ultimate failure.
After Seattle Seahawks running back Marshawn Lynch rumbled for two touchdowns in the NFL playoffs last weekend, the hometown fans tossed his favorite candy, Skittles, onto the field as FOX cameras zoomed in.
The Seahawks won that game on the back of Mr. Lynch’s performance and, should they punch a ticket to the Super Bowl by winning again this weekend, the free exposure for Skittles could be worth up to $5 million dollars, according to Kantar Media.
Kantar’s Sports division reached the figure by building a model based off camera time and mentions of Skittles by broadcasters during last week’s game. It also included the assumption of a short segment about the running back’s relationship with the candy. The number was churned out by Kantar Media’s Sports measurement software.
Self-proclaimed “ideas man” Floyd Hayes had a big 2013, between founding World’s Fastest Agency and the Guerilla Marketing School, and there’s no reason to expect that 2014 will be any different.
Midtown-Manhattan hotel YOTEL called in Floyd Hayes to dress up the place during renovation. So Hayes designed an interactive LEGO wall, functioning simultaneously as a disguise for the in-transition room behind it and a cool place for guests to have fun playing around with LEGOs. That sure beats a ‘Pardon our appearance…” sign. The LEGO wall stretches across “the space age lounge area on FOUR…covers thirty feet, with a base layer of deep blue bricks.” On top of the blue base are “hundreds of LEGO bricks in an array of colors and sizes.” Guests can challenge their imagination, adding their own creations to the wall, or they can sit on one of the bright purple cushions in the room and appreciate the LEGO installation, as well as the other art in the room. That sounds like a lot of fun. Even better, visitors who choose to participate in the interactive exhibit can snap photos of their creations, tag it with the hashtag #MyLegoMasterpiece on Instagram, Twitter or Facebook, and enter for a chance to win free stays at YOTEL. The LEGO wall will remain at YOTEL until March, at which time the new Club Lounge behind it will be revealed, which almost seems too bad.
New Career Opportunities Daily: The best jobs in media.
If the Internet revolutionized the notion of commerce in America, then it was the rise of social media that revolutionized how goods and services are marketed. Yes, not so long ago social media was the next great frontier in marketing. Today, that frontier is all around us.
This notion is hardly lost on modern marketers. However, what is of paramount importance is navigating the ever-shifting landscape of social media to ensure the widest exposure possible. After all, it is only through innovation and staying ahead of the curve that marketers will reach their target demographic across a wide variety of platforms.
And it is indeed a “wide variety.” So with that in mind, here are some current trends that look at all areas of social in order to help marketers craft winning strategies.
Social Media Continues to Grow
Maybe not as quickly as it did in 2010-11, but a recent social media marketing industry report suggests a 3% rise in popularity since 2012. In fact, 86% of business professionals who were surveyed suggested that the major social platforms (Facebook, Twitter, Google+, etc., etc.) were crucial to their operations. Pros are now recommending that marketers fully integrate social into their overall strategy.
This is worth a mention due to the fact that a HubSpot Inbound marketing report found most businesses woefully behind when it comes to social integration. Marketers should move past mere lead nurturing/brand exposure and into the realm of competitive analysis and co-branding opportunities.
Social and Content are Now Linked
Even as recently as last year most people viewed social media marketing and blogging as separate entities. Not so anymore. According to one recent report, 58% of business professionals are currently pushing marketing content through the blogosphere.
Far more telling is that 66% are expected to be doing the same thing next year. The reason for this is simple: it’s far easier to drive traffic to a website with a blog promoted on social channels than it is without one. Also, blogging is a healthy long-term strategy as custom content is valuable regardless of social trends.
YouTube Becomes Social
For many years, most people looked at YouTube for what it was: a popular search engine. YouTube has since evolved into one of the world’s most popular clip sites/social media networks with over 1 billion unique visitors every month. According to industry marketing reports, video is the most popular tactic, and it is why 69% of business professionals are expected to utilize YouTube this year.
The Rise of Podcasting
While podcasting may not be nipping at video’s heels – yet – it is enjoying record growth. At the moment, 5% of marketers have made podcasting part of their current strategy. However, 25% are expected to make it part of their future marketing strategy. That’s because podcasting is just one more way marketers can reach out to those 3.2 billion consumers that own mobile devices.
If this list is any indicator, mobile and social will be inexorably linked for the foreseeable future. Without a solid mobile game, all the social media strategies in the world won’t help today’s marketing pros.
This guest article was written by ason Bayless, a professional blogger who gives small business and entrepreneurs SEO advice. He writes for BestSEOCompanies.com, a nationally recognized comparison website of the best SEO agencies in the United States.
This week, Gyro is hiring an account director, and Sterling-Rice Group is seeking a copywriter. Meanwhile, Booyah Advertising needs a digital media planner, and IMRE is on the hunt for a social media program director. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.
Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.
New Career Opportunities Daily: The best jobs in media.
Advertisers aren’t wild about user-generated content, so YouTube is making a big push at this year’s Sundance Film Festival to court indie filmmakers whose TV-ready videos might better catch their eye.
Badminton star Lin Dan is the protagonist of a new campaign for Intel China, created via JWT Beijing. Mr. Dan has been touted as one of the greatest badminton players of all time, but the brand invites you to look beyond his sporting prowess to something more personal: his tattoos, marks that remain one of the most debated topics in China, where they are still considered somewhat taboo (although that too is changing, especially among the younger set.)
Each tattoo, however, tells a story. In the hero film for the campaign, they come to life as Lin plays badminton, illustrating the tales behind them. The badminton player provides the voiceover for the spot, dedicating each tattoo to the people and events in his life that have made him who he is. Accompanying videos like the one below feature Mr. Dan explaining why he first got each of his tats.
The campaign is part of Intel’s “Look Inside,” a platform that focuses on the potential people have to do something amazing. In the U.S., the campaign most recently featured Jake Andraka, the 2012 Intel Science and Engineering Fair Grand Prize Winner who developed a new method for cancer detection.
Next time you're caught driving in a winter storm, Nissan Canada wants you to be grateful you're only dealing with the natural elements and not a supernatural mob of malicious snowmen who are hell bent on destroying everything around them.
Unless you're driving a Nissan Rogue, in which case be happy knowing that if the evil snowmen do magically appear, you can use your all-wheel drive to plow through them like you're playing a less twisted version of Carmageddon, and save all the poor rubes driving other makes and models by letting them pile into the back of your roomy interior.
The creatures in this new spot, from TBWA Toronto, may happily remind Calvin and Hobbes fans of The Attack of the Deranged Mutant Killer Monster Snow Goons. More generally, it's a neat, fresh way for Nissan to dramatize the product's suitability for harsh weather conditions—full of entertaining moments like the angry snowmen beating the crap out of a snow blower with snow shovels, and the perfectly creepy head cock one offers right before getting pancaked.
Now all we want to know is where we can get one to keep as a pet.
Credits below.
CREDITS
Client: Nissan Canada
Agency: TBWA, Toronto
Executive Creative Director: Allen Oke
Creative Director: Rodger Eyre
Associate Creative Director, Art Director: Susie Lee
Copywriter: Jonah Flynn
Head of Broadcast: Nadya Macneil
Production House: Sons and Daughters
Director: Mark Zibert
Director of Photography: Chris Soos
Executive Producer: Liane Thomas
Line Producer: Neil Bartley
Editing: Poster Boy
Executive Producer: Michelle Rich
Editor: Mark Paiva
Editing Assistant: Johnny Okkerse
Transfer: Alter Ego
Colorist: Wade Odlum
Effects: Legacy Effects
Effects Technicians: Shane Mahan, Mark Killingsworth
Postproduction: The Mill
Producer: Jeremy Moore
Compositing Lead, Visual Effects Supervisor: Kyle Cody
Computer Graphics Lead: Jeff Dates
Visual Effects Supervisor: Andreas Berner
Executive Producer: Melanie Wickham
Audio House: Eggplant
Head of Production: Nicola Treadgold
Director: Adam Damelin
Engineer: Nathan Handy
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