(TrendHunter.com) Photographer Audrey Simper is responsible for these softly surreal portraits, which focus on women in enchanting nature-filled settings. These whimsical shots capture youthful women frolicking,…
(TrendHunter.com) Photographer Will Ho recently stumbled upon a beach covered in bioluminescent phytoplankton while vacationing in the Maldives Islands. Essentially bioluminescent phytoplankton glows the way that…
Em se tratando de comerciais do Super Bowl, tudo é possível. No caso da Bud Light, isso inclui uma encenação registrada ao longo de uma noite, por 58 câmeras escondidas, 412 atores, 5 estrelas da música, quatro celebridades – o que inclui Arnold Schwarzenegger, Don Cheadle e Reggie Watts – e um cara que não suspeita da noite inesquecível que está prestes a vivenciar em Whatever is Coming.
Criado pela BBDO, o filme conta com alguns teasers que dão uma ideia do que vem por aí.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
(TrendHunter.com) As shocking as most, if not all, of the portraits captured by Cyril Crepin, a photographer based in Saleux, France, are, they aren’t meant to be so. It is simply a reality that these facial…
Parece que alguém finalmente pensou em alguma coisa bacana a partir da onda de selfies que toma conta das redes sociais – e muito provavelmente de todo o resto. Selfie Police é o nome de um site que se propõe a levantar dinheiro para obras de caridade ao “multar” aquelas pessoas que adoram ficar tirando fotos de si mesmas. O valor da penalidade? US$ 1.
O site permite que os usuários “denunciem” aquelas pessoas que têm exagerado no egocentrismo, dando a elas a oportunidade de se redimir ajudando outras pessoas. O pagamento é feito diretamente às entidades, via PayPal.
O Selfie Police ainda conta com um mural dos “mais procurados” e, acredite se quiser, nem mesmo o ator Jimmy Fallon escapou.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
(TrendHunter.com) The Wildfox White Label Spring 2014 lookbook, titled ‘Make a Splash,’ stars model and pro surfer Hanalei Reponty. Although she could also be introduced as a real-life mermaid with her…
Just a day after we learned that Arnold Schwarzenegger would appear in one of Bud Light's Super Bowl ads, Anheuser-Busch InBev has released six teaser clips for the celebrity-stacked spots.
The ads appear to be the results of a massive stunt organized by the brand and agency BBDO, which used 412 actors and a lot of hidden cameras to create an unforgettable night for one unsuspecting beer drinker. Schwarzenegger, Don Cheadle and innovative musician Reggie Watts all make appearances in the evening's events, as does an as-yet-unnamed female celebrity. Oh, and a llama.
Check out the previews below, and be sure to check Adweek's Super Bowl Ad Tracker for ongoing updates about this year's game-day spots.
     |
(TrendHunter.com) Blending the Chinese culture with Scandinavian design, the IKEA TRENDIG 2013 collection celebrates the fast-approaching Chinese New Year holiday in the only way the Swedish furniture company knows…
Earlier this week Anheuser-Busch InBev promised two star-studded Super Bowls ad for Bud Light, which is getting a new tagline, “The Perfect Beer for Whatever Happens.”
Today the brand released teasers for the ads, which include Arnold Schwarzenegger, Don Cheadle, comedian/musician Reggie Watts and a llama. The campaign is the debut work for BBDO, which won the account last year.
“Our six Super Bowl ad teasers give viewers a peek behind the curtain, but fans will have to tune-in during the game to see how these seemingly unrelated events form one cohesive story,” Bud Light VP Rob McCarthy said in a statement, adding that the campaign will include “five special cameos.” The teasers are expected to run throughout the weekend during sports programming. The New York Post on Friday reported Mr. Schwarzenegger would be paid $3 million for his appearance.
Situé dans le quartier résidentiel de Havstein à Trondheim, en Norvège, cette maison surplombe le fjord et la ville. Pensée par JVA, cette création aux formes géométriques se démarque par sa singularité et sa modernité. Un rendu minimaliste impressionnant, appuyé par un aménagement intérieur du plus bel effet.
(TrendHunter.com) There’s just something special about child and animal photography. This series captures that certain je-ne-sais-quoi that usually comes with featuring those two subjects together.
A Russian…
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Director: Christophe Perruchas
Art Director: Alexandra Offe
Copywriter: Didier Aerts
Assistant Art Director: Camille Vernier
Account managers: Patrick Lara, Eric Hazout, Sigolène Naugès, Adeline Blanc
Planning: Marie Nossereau
TV Production: Pierre Marcus, Nathalie Levincent, Frédérique Le Goff
Production: Prodigious
Director: Martin Werner
Company production: Henry de Czar
(TrendHunter.com) The Timberland brand has been known to produce urban street style suede boots, however the new Timberland Spring 2014 collection is road-trip inspired.
The footwear and apparel brand is marketing…
URL: http://www.grolsch.co.uk/campaign/rarecharactertest
Grolsch has a rare character amongst lagers. So, armed with a digital experience combining video, sms, and a surprise phone call, we sought out rare character in its drinkers, rewarding the rarest with free beer.
Advertising Agency: Beattie McGuinness Bungay, UK
Creative Director: Pat Burns
Art Director: Olly Wood
Copywriter: Martin Headon
Creative Technologist: Peter Browse
Agency Producers: Melanie Lowings, Kira Lispcombe
Interactive Digital Designers: Caleb Al-Jorani, Jeremy Willmott
Account Manager: Jean-Luc Bragard
Production Company: Stink Digital
Director: Rohan Blair-Mangat
Published: December 2013
When you’re trying to get the whole of America Hyped For Halftime, where do you start? For Pepsi, the answer was easy: smack-dab in the middle. That’s why we traveled to the tiny town of Milligan, Nebraska with a fleet of trucks, a grip of machines spouting free Pepsi, and a very special performance from country star Lee Brice.
Advertising Agency: AMV BBDO, UK
Creative Director: Paul Brazier
Copywriter: Milo Campbell
Art Director: Sonny Adorjan
Agency Planner: Sophie Lewis
Accounts: Tom Shattock, Kate Lloyd, Chris Kiernan, Ned Paterson
Agency Producer: Rebecca Scharf
Media Agency: OMD
Media Planner: Ben Cooper
Production Company: Weilands
Director: Paul Weiland
Production Co. Producer: Ivana Bohuslavova
Post-production Company: The Mill
Audio Post-production: 750mph
Digital Design Company: Media Monks
(TrendHunter.com) There are new Olympic zippers for the athletic outerwear to be worn throughout the upcoming 2014 games. This collection has new transparent and waterproof zippers that will be worn for American,…
(TrendHunter.com) The ominous sounding Black Night Transformer military vehicle, is a helicopter truck that both flies and drives while carrying important cargo loads.
Commissioned by the United States military and…
A dad blogger in search of outrage about how dads are treated in ads has discovered to his surprise that most ads last year portrayed dads pretty well.
Zach Rosenberg, author of the 8bitdad.com blog, sifted through 140 ads showing dads that he’d seen on TV and were captured by iSpot.tv last year. “Dad bloggers often sit around in their secret online societies and discuss exactly how bad dads look in commercials,” Mr. Rosenberg wrote. But when he methodically watched and evaluated the ads, he rated 60% of the ads “good” or “mostly good” in their portrayal of dads, and only 20% “bad” or “very bad.” He rated the other 20% as “neutral.”
What he now sees as a good year of dad ads in 2013 followed a bad one 2012, which brought ads he criticized ads from Sears, Clorox, Huggies, Hyundai, Oscar Mayer, Triaminic, Toyota and Doritos.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
