Advertising Agency: vorauerfriends communications, Thalheim bei Wels, Austria
Creative Director / Art Director: Markus Seiringer
Copywriter: Alfred Reitinger
Illustrator: Jurgen Ziewe
Key accountant: Andreas Spicker
Aired: October 2013
Super Heroes don’t exists.
Only you have the power to protect human rights. Buy a candle.
Amnesty International
Advertising Agency: Air, Brussels, Belgium
Creative Directors: Marie-Laure Cliquennois, Gregory Ginterdaele
Creatives: Julien Scouze Riviezzo, Sébastien Stronghead Verliefde
Account Director: Julie De Smedt
Agency Producer: Marie Libouton
Photographer: Gregor Collienne
Super Heroes don’t exists.
Only you have the power to protect human rights. Buy a candle.
Amnesty International
Advertising Agency: Air, Brussels, Belgium
Creative Directors: Marie-Laure Cliquennois, Gregory Ginterdaele
Creatives: Julien Scouze Riviezzo, Sébastien Stronghead Verliefde
Account Director: Julie De Smedt
Agency Producer: Marie Libouton
Photographer: Gregor Collienne
Marissa Mayer’s star-studded keynote at the Consumer Electronics Show made it clear that Yahoo is now, more than ever, committed to being a media company. Along with digital food and tech magazines, a news digest and video interviews with Katie Couric, Mayer announced the launch of Yahoo Advertising, designed to be an all-in-one platform that promises to make it easier for brands and advertisers to use Yahoo’s data to target the right audience.
The future of advertising does lie in harnessing data from multiple sources, but Yahoo’s effort to streamline its offerings isn’t the jolt of innovation the company needs. It will make buying easier, but audiences still will be targeted based on their previous web and advertising behaviors, such as click path, advertising clicks and Yahoo’s own data from properties like Flickr and Tumblr. This first-party data are good (much more useful than third- or second-party data), but Yahoo’s competitors have access to their own first-party data, too.
Verizon Communications, the second-largest U.S. communications company, has agreed to acquire Intel Corp.’s pay-TV startup to extend its offerings of internet-based TV services.
The acquisition of Intel Media, along with its about 350 employees, will accelerate the availability of next-generation video services, New York-based Verizon and Santa Clara, Calif.-based Intel said in a joint statement today. Financial details weren’t disclosed.
Intel, which developed the service called OnCue, began looking for a buyer last year rather than invest in the programming and bring it to market on its own. The takeover could shake up pay TV, by bringing more competition to cable companies that dominate territories, as well as satellite companies with wide coverage that lack the interactive capability of the Web.
Without the benefit of live football, baseball or basketball in its lineup, NBC Sports Network is going niche.
Since being rebranded from Versus, NBCSN has spent the last two years positioning itself as a go-to network for sports that don’t tend to get much airtime elsewhere.
“At NBC Sports Network we are talking to the loyalists,” said NBC Sports Group Chief Marketing Officer John Miller. “Our goal is to first make it a destination for the sports we carry. If we are able to be a destination for one of your favorite sports, the hope is we are able to become a destination for another.”
Competition. It’s a way of life. There’s no way around it but there is a way to win. How? You have to outwit, outlast and outplay your competitor. No, this isn’t Survivor the TV show (remember that?). It’s business. And in business the stakes are much higher.
So how can you outwit, outlast and outplay the other brands in your category? Here are four ways from AdClarity:
1. Discover your competitor’s customers and profile their activity so you can lure them to your own brand’s offering.
2. Leverage the traffic sources that are converting well for your competitors (and avoid the ones that are not) before they do.
3. Find the partners your competitors collaborate with, understand the effect of the partnership and lower the costs of your own partnerships and collaborations.
4. Analyze your competitors’ campaign creative so you can imitate what works and avoid what doesn’t.
Sound easy? Sure it does but putting it into practice is another story entirely. But, hey, there’s a webinar for that. On January 29th at 1PM EST, AdClarity will host a 30 minute webinar and tell you everything you need to know to stay one step ahead of your competitor.
Sign up here. No, really. Sign up right now. Unless, of course, you don’t mind losing to your competitors.
Guardian Media Group has agreed to sell its 50.1% stake in Auto Trader owner Trader Media Group to private equity firm Apax Partners, in a deal reported to be worth £600 million to £700 million.
No YouTube, o usuário UltraSlo publicou um vídeo capturando o exato momento em que um fósforo é aceso.
A visão macro foi filmada em 4 mil frames por segundo, o que praticamente transforma a combustão em uma cena alienígena.
Post originalmente publicado no Brainstorm #9
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Basée à Los Angeles, l’équipe Juco nous livre un travail qui mêlent les vêtements des sujets avec le dessin de l’arrière plan. Des correspondances ainsi que des prolongements se créent entre habits et décor qui se font écho dans un dynamisme coloré. Plus d’images de ce projet dans la suite de l’article.
The Telegraph Media Group has removed the editor roles from its Daily Telegraph and Sunday Telegraph brands in an editorial restructure that has seen daily editor Tony Gallagher exit the company.
If I could stand up and Top Gun high-five a brand right now, it would definitely be Aerie and its new Aerie Real campaign.
The sister brand of American Eagle markets bras, panties and sleepwear to girls 15-21—girls in high school and college who are notoriously bombarded with the message "You need to be hot." Lest you think I exaggerate, surf Tumblr or the hashtag #thinspiration on Instagram, and you'll see what I mean.
Aerie's new ads are unretouched. The girls you see in the ads are what they look like in real life, which is, sadly, groundbreaking. The models are wearing makeup, they look healthy, the poses are flattering, and the lighting is perfect. But theres's been no Photoshop-surgery removal of skin folds or digital slimming of thighs and stomachs. The copy on the print ads declares, "The girl in this photo has not been retouched. The real you is sexy."
"But these particular girls don't need retouching," you say. And I would agree that the girls are probably pretty close to flawless in real life. But in a world where Photoshop morphs already super hot models into super hot models with thigh gap and flawless skin and inhuman proportions (Google Victoria's Secret Photoshop Fails for glorious examples), this is a step in the right direction.
The changes to the Aerie website might be my favorite part. When shopping for a bra, most websites let you shop by size, but whether or not you click 32AA or 40DD, you're still looking at the same model sporting the "ideal" 36C breast size. When you surf on the Aerie site, clicking on a 32AA bra size will show you a model wearing a 32AA sized bra on her 32AA sized breasts. Same for 40DD. And the models are all smiling.
I love that this is what 15-year-old girls will see when they go bra shopping. It's such a stark contrast to Victoria's Secret's Pink line (marketed to the same crowd), which features models that are so Photoshopped they kind of look like really glowy superhumans.
Nice work, Aerie. I hope other brands follow suit. I love seeing this for the high school/college crowd, but I'd be ecstatic if this trend worked its way up to brands that serve older demographics as well.
More images below. Via The Huffington Post.
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Na Deutsch LA existe um programa chamado Side Project Project, que tem por objetivo oferecer recursos da agência para apoiar projetos paralelos de funcionários. Um exemplo é TheBouqs.com, uma startup que “está tentando revolucionar o comércio online de flores”, segundo conta Jeff Sweat, diretor de RP e mídias sociais. Para divulgar o serviço, a Deutsch se mobilizou para criar um comercial, Be a Better Guy.
“Nós queríamos nutrir uma cultura empreendedora que celebrasse as paixões de nossos funcionários, em vez de fazer com que eles os escondessem”, explica Sweat.
A ideia por trás da startup é tornar o envio de flores ainda mais fácil e simples, especialmente para os homens, público-alvo da empresa. Entre os serviços oferecidos está, por exemplo, um concierge que ajuda a lembrar datas importantes. O comercial vai um pouco além e mostra aquelas pisadas de bola – umas menores, outras maiores – mas que podem ser contornadas com o envio de flores.
The Bouqs.com é um projeto paralelo do redator David Plafchan e o comercial acima contou com a colaboração da Park Pictures e o diretor Jake Schreier.
No final, só nos resta imaginar como será que o criativo se sentiu ocupando o lugar do cliente?
Post originalmente publicado no Brainstorm #9
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Marketing budgets at b-to-b companies are set to rise 6% in 2014, according to a Forrester Research report released Tuesday. Despite that solid increase, spending will still trail pre-recession levels.
The report, conducted in conjunction with the Business Marketing Association (BMA), found that marketing budgets will eek back up to 4% of company revenue in 2014. That’s still less than the 5% to 10% many companies had in place before the 2008 recession, but an improvement over the 2.5% Forrester reported two years ago.
“Business is just tightening its belt all around,” said Forrester VP and senior analyst Laura Ramos. “You have to really prove that you’re going to return value to the business to get more budget money.”
Em um teaser publicado hoje, a Volkswagen revela que está utilizando a precisão alemã para construir o comercial definitivo para o próximo Super Bowl. Seus engenheiros criaram um algoritmo para o obter a publicidade mais popular que pode ser feita.
Carmen Electra, cachorrinhos, bebês, anões, hambúrguer gigante, humor físico e escatológico, e até Abraham Lincoln aparece no comercial, tudo pensando em agradar ao gosto dos norte-americanos. Eu achei engraçado, mas para os nativos pode soar ofensivo, já que me parece uma maneira glorificada de chamá-los de idiotas.
No ano passado, a Volkswagen também lançou um teaser, com Jimmy Cliff e celebridades da internet, que no fim das contas pouco teve de relação com o filme veiculado no intervalo comercial mais caro do mundo.
Post originalmente publicado no Brainstorm #9
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ICrossing, the search agency, has hired Tim Bax, the former head of content at Proximity London, as its first creative director.
(TrendHunter.com) The next generation ‘Olloclip 4-in-1 iPhone Lens’ revolutionizes phone photography! The sleek new non-bulky light weight clip takes extraordinary pictures. The superior optics clip simply snaps…
Todo mundo precisa fazer uma pausa de vez em quando… No caso do novo comercial de Kit Kat para o Reino Unido, até mesmo policiais e bandidos merecem um breve intervalo durante uma perseguição.
O filme criado pela JWT de Londres tem pós-produção do The Mill e mostra uma viatura policial perseguindo um carro ocupado por dois homens usando máscaras. No momento em que os policiais estão prestes a capturar os bandidos, entretanto, eles resolvem fazer uma pausa e compartilhar um Kit Kat… além de algumas informações sobre o trânsito.
Além de manter o conceito de “Take a break”, a nova campanha também lembra que tão importante quanto fazer uma pausa, é preciso também encarar a vida com um pouco mais de humor.
Post originalmente publicado no Brainstorm #9
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The ageing profile of the average Facebook user confirms the site is successfully opening up the world’s most affluent consumers.
Arriva, the bus and train group, has moved the media account for its Grand Central route from Yorkshire to London to PHD, and retained the Omnicom agency for its CrossCountry operator.
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