The Sunday Times is launching a month-long TV campaign next month to coincide with a redesign of the paper, as it seeks to consolidate its reputation as a “behemoth” of the weekend.
18 Feet & Rising has hired the Saatchi & Saatchi executive producer Greg Hemes to run its in-house production arm, Make Made.
Leaving your desk job is never easy, but if taking a sabbatical to work with an NGO in a foreign country means you come back a fresher, stronger marketer, then nothing should hold you back from the experience, writes Sarah Walker.
Pepsi has downsized its Super Bowl commercial buy this year, securing only a single 30-second ad for its flagship cola. That is a significant change from recent years, when line extensions such as Pepsi Next and PepsiMax shared the spotlight in separate commercials.
Pepsi will not completely abandon stand-alone advertising for line extensions, Mr. Kaufman said, adding that they will likely be executed through digital. “We absolutely are going to still be microtargeting where we need to with our sub-brands,” he said. But TV is better for “a wider approach” that can “provide a tailwind for the entire portfolio.”
(TrendHunter.com) Valentine’s Day Treats are a staple of the annual romantic holiday and these sweet desserts, faux desserts, breakfasts and sugary confections are the perfect way to cement your love this…
Há 30 anos, a Apple lançava seu primeiro Macintosh – “o computador que mudou tudo” – e, para comemorar, a empresa lançou uma linha do tempo que reflete os principais usos de suas máquinas nos anos seguintes.
Cada modelo é representado por um profissional diferente, nas mais diversas áreas criativas, contando como o Mac mudou sua forma de trabalho.
Os visitantes do site apple.com/30-years são encorajados a contar qual foi o seu primeiro Mac e qual uso deu para o computador. Com esses dados, a timeline apresenta gráficos em tempo real. Nos primeiros anos, os Mac’s eram utilizados para educação e processamento de textos. Atualmente, email e internet dominam, obviamente.
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Future publishing has bought a 35 per cent stake in the social media content business Handpicked Media and will seek to help commercialise the six million unique users its network attracts globally every month.
Prostate Cancer UK is launching its biggest marketing push to date, as it enlists celebrities Damian Lewis, Charles Dance and Sir Michael Parkinson to encourage men to sign up to its “Men United” campaign.
In China, the world’s biggest smartphone market, mobile commerce and payments are heating up fast.
When e-commerce giant Alibaba sold $5.7 billion in goods during its annual 24-hour megasale Nov. 11, 2013, 21% of orders came from mobile devices. A year earlier, that figure was only 5%.
“So far it’s only a campaign to encourage people to download we are on phase one,” said Gregory Wu, digital marketing VP of 180China, the agency behind the ads. He can envision mobile apps encompassing the entire consumer journey browsing product info, looking at an item from every angle, discussing it with friends on social media, buying it. That’s still down the road.
ZenithOptimedia has promoted Karl Guard, a communications planning director at its international arm ZenithOptimedia Worldwide, to head of strategy for Zenith UK, replacing Rian Shah.
La marque Nomad Skateboards en partenariat avec l’agence Lola Madrid a réalisé une jolie opération de street-marketing intitulée « Take back your city », permettant aux amateurs de skateboard de se réapproprier la ville, avec des rampes camouflées dans le décor. Un rendu intelligent et très bien exécuté.
Lenovo, the Chinese electronics company, has awarded Total Media its EMEA media account after a final two-way pitch.
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| THE ORIGINAL? Perdizes Kennel Dog Training – 2003 « You’ll think your dog’s a genius » Source : Cannes SILVER LION, Agency : Bates (Brazil) |
LESS ORIGINAL Canine College Dog Training – 2013 « Where every dog’s a genius » Source : Luerzer’s Archive Agency : Proximity Minneapolis (USA) |
Vine, Twitter’s six-second looping video app, celebrates its first anniversary today.
(TrendHunter.com) Some would argue that punk looks give off a bad attitude. That may be but these punk editorials show us just how good bad can look.
Featuring all sorts of monochromatic and moody fashions, punk…
Samsung has revealed its first drop in quarterly profit in two years, as the brand’s smartphone battle with Apple intensifies.
(TrendHunter.com) Unconventional Valentine’s day cards are a sweet way to tell someone you care without being too serious or lovey-dovey about it.
These cards are ideal for couples who have a great sense of…
The boss of Co-operative Energy has attacked price comparison websites such as Uswitch.com for misleading consumers over how much they are secretly charging in commission.
Pour la classique Nike Air Max 90, le studio anglais ManvsMachine a réalisé cette vidéo où la basket gravite et danse devant nos yeux. C’est la naissance d’une Nike à laquelle on assiste, avec l’assemblage des lacets, du talon, de la fusion des couleurs, des matières et des formes : ronds, cubes ou encore triangles.
The latest viral videos from Axe, Walking Dead and Kabuto Noodles
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