Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Senior Creative Directors: Kara Goodrich, Cesar Finamori
Art Director: Fernando Mattei
Copywriter: Kara Goodrich
Illustrators: Fernando Mattei, Zombie Studio
Photographer: Zombie Studio
Producer / Art Buyer: Ilona Siller
Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Senior Creative Directors: Kara Goodrich, Cesar Finamori
Art Director: Fernando Mattei
Copywriter: Kara Goodrich
Illustrators: Fernando Mattei, Zombie Studio
Photographer: Zombie Studio
Producer / Art Buyer: Ilona Siller
(TrendHunter.com) Your front foyer could be infinitely tidier if you install something like these Apeiro pegs. They might be just small wall-mountable doodads, but the way that they’ve been designed makes them…
Comparethemarket.com has released a TV ad announcing that the new meerkat character, Baby Oleg, has his own toy.
Edward Noonan Ney, former diplomat and Y&R Chairman, died today at 88 years old.
Mr. Ney joined the agency in 1951 and he served as CEO and then chairman from 1970 to 1989. He returned to Y&R in 1999 as Chairman Emeritus. He also served as chairman of the board of advisers at Burson-Marsteller, a PR agency under the Y&R umbrella.
Mr. Ney is credited with developing the agency’s integrated “whole egg” strategy, and in laying the groundwork, was aggressive on the M&A front. Completed under his watch: the purchases of Marsteller, Burson-Marsteller, Sudler & Hennessey, Wunderman Ricotta & Kline and Cato Johnson, as well as the agency’s joint venture with Dentsu.
Without culture, no questions, but no replies either. Everyone is entitled to some culture.
Advertising Agency: StJohn’s Paris, France
Creatives: Bruno Delhomme, Thomas Birch
Published: January 2014
Deprived of oxygen your brain dies, deprived of culture it dies too. Everyone is entitled to some culture.
Advertising Agency: StJohn’s Paris, France
Creatives: Bruno Delhomme, Thomas Birch
Published: January 2014
Sure, lack of culture does not kill, but boredom might. Everyone is entitled to some culture.
Advertising Agency: StJohn’s Paris, France
Creatives: Bruno Delhomme, Thomas Birch
Published: January 2014
Culture is not just great texts, it is also oohs and aahs. Everyone is entitled to some culture.
Advertising Agency: StJohn’s Paris, France
Creatives: Bruno Delhomme, Thomas Birch
Published: January 2014
(TrendHunter.com) A person would be hard pressed to picture a rough and tough player in one of these haute couture football helmets. Of course, although made for the game, they were not made to be worn in the game. A…
You can’t imagine the value of the food that you don’t eat
With the foods that do not eat daily in homes, restaurants
and supermarkets, we might end up with the hunger in Bogota.
Find out how to help us by calling 7470828 or www.bancodealimentos.org.com
Advertising Agency: TBWA, Colombia
Creative Directors: Jaime Cueto, Miguel Ángel Moreno
Art Director: Paulo Zamora
Copywriters: Miguel Ángel Moreno, Luis Casadevall
Illustrator: Paulo Zamora
Published: December 2013
Many device makers are showing off smart watches this week at the International Consumer Electronics Show. But after CES, Chinese hardware manufacturer Huawei will unveil an even smaller wearable device.
Huawei will announce a smart ring and smart watch at next month’s Mobile World Congress in Spain, said Huawei’s VP-device marketing Shao Yang in an interview.
Mr. Yang declined to provide details regarding how the devices will work or when they will be available in market. Neither device is on display at Huawei’s CES booth as the brand is instead touting its smartphone and tablet line.
Afin de faire la promotion de la chaîne de steakhouse russe Double Grill&Bar, l’agence RA Voskhod a eu l’ingénieuse idée de proposer un affichage 4×3 montre un steak géant, qui durant la nuit a été recouverte de huit sangles qui ont brulé l’affiche, donnant une impression de marques de cuisson pour la viande.
Well, we got forwarded another memo that’s been confirmed legit sent to Y&R staff from CEO David Sable, who’s sent the sad news that chairman emeritus Ed Noonan Ney, who’s been with the agency in various stints since 1951, has passed away at the age of 88. Here’s the memo we got today.
“From David Sable (Y&R)
This morning we received the very sad news that Y&R’s former chairman Ed Ney passed away.
Many of you know him and worked with him. Many more of you simply know how legendary he was in the business.
Ed served as Y&R’s CEO and then Chairman from 1970 to 1989, having joined the agency in 1951.
In the 1970s, Ed was the first to understand that in a changing marketplace our clients would benefit from a full range of marketing communications disciplines. He began acquiring companies, pioneering integrated communications – what he called The Whole Egg back then – and acquired the companies that became Young & Rubicam Group.It was a radical concept and transformed not only our agency but the entire industry.
After Y&R, Ed served as the U.S. Ambassador to Canada, where he played a key role in efforts to expand the U.S. – Canada Free Trade Agreement to Mexico. He spent some time after at Burson-Marsteller, chairing their worldwide Board of Advisors.
But we were delighted in 1999 when we persuaded him to come back to our building as Y&R Chairman Emeritus, where he has remained as an inspiration and friend to so many of us.
New Career Opportunities Daily: The best jobs in media.
With so many clickbait headlines flooding social media these days—promising to blow your mind, make you cry or change your life forever—have we reached a point where people will literally believe anything?
That's the question behind Headlines Against Humanity, a quiz that asks you to guess which of two Upworthy-esque headlines is real. Here's a sample comparison: "A Three-Hour Orgasm Sent This Woman to Hospital" versus "New Study: Apricots May Help Cure Glaucoma." (Spoiler alert: The orgasm was real.)
The quiz, named in a clear homage to popular game Cards Against Humanity, was created by the team at CentUp, a sort of tip jar/share button combination that lets readers give a few pennies to their favorite websites, which split the contribution with a charity.
In explaining Headlines Against Humanity, CentUp says it wanted to highlight the silly, often-disingenuous approach many sites now take in repackaging vapid content to get maximum clicks.
"Clickbaity headlines are taking over the Web. Today, publishers make more money from quantity than quality. They're incentivized to manipulate lots of people into clicking on a headline instead of getting engaged readers," CentUp stated. "The average pageview today is worth .003 cents. Maybe instead of paying this minuscule amount for crap we don't really care about, we give a few cents to stuff that we do?"
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The magazine may see a colorful reinvention under Janice Min, who transformed The Hollywood Reporter from a dry trade paper to an influential glossy.
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With those saucy Two Broke Girls hosting and a category that pits the Bible against Sharknado, the People's Choice Awards, airing live Wednesday night on CBS, should be a hoot. No, not really. It'll be a snoozefest. For a much more entertaining time, check out the Kroll Choice Awards, a Comedy Central-produced set of digital promos hyping the Jan. 14 second-season return of sketch comedy-based Kroll Show.
The videos feature star-writer-producer Nick Kroll's coterie of ridiculous characters in a glitzy awards show setting, complete with a J. Law tumble up the stairs, lord-and-savior shout outs, prodigious bling and false modesty. The cable channel execs said they wanted to trot out as many Kroll creations as possible, like gigolo Bobby Bottleservice and white-trash homie C-Czar, treating the characters' shows-within-a-show like award-worthy contenders. Alas, their statues are only make-believe.
Kroll Show, known for its star cameos, will continue its relationship with Hollywood's honored crowd in Season 2 with the likes of Amy Poehler, Will Forte, Seth Rogan, Lizzy Caplan and Zach Galifianakis.
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(TrendHunter.com) If gore makes your blood run cold, you should probably look away from this graphic heart shirt. If, however, you find your true calling should have been as a surgeon, you should definitely think…
Frank Luntz is selling a majority stake in Luntz Global to MDC Partners, an agency holding group that owns more than 50 agencies.
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Travaillant sur le rapport entre l’homme et la nature à travers ses séries photographiques, l’américain James Balog nous offre des clichés absolument magnifiques prises au Groenland, montrant le Birthday Canyon. L’ensemble est à retrouver et à découvrir dans la suite de l’article.
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