Hasta La Creative!

(TrendHunter.com) Show your sweet interior decoration skills by outfitting your home with this chocolate couch. This unique piece of furniture was created by artsy furniture designer Tcherassi Vilató. Not only is it…

(TrendHunter.com) The hair is almost as big as the fashion in this Vogue Turkey January 2014 photo shoot. The model featured is Emily DiDonato, whose massive curly hair creates a mane that frames her angelic face….

Guinness, the Diageo stout, is releasing a TV ad featuring a Congolese fashion subculture called the Sapeurs as part of its ‘Made of More’ campaign.

Layers Marble Lamp est un système d’éclairage qui vous permet de créer différentes ambiances en fonction de la place et de l’ordre des différents panneaux de marbre pouvant se chevaucher et se glisser derrière l’installation de LEDs. Une création originale et ingénieuse signée Davide Giulio Aquin à découvrir en images.

Condé Nast’s men’s fashion and lifestyle magazine GQ, has hired Alastair Campbell to undertake heavy-hitting interviews covering the worlds of politics, sport, business and media, following on from where Piers Morgan left off.

The Ministry of Defence had launched a new British Army TV ad campaign aimed at attracting both regular and reserve forces.

Stephen Wolfram, cientista que deu vida ao Wolfram Alpha, apresentou recentemente seu novo projeto: Wolfram Connected Devices Project.

Um repositório para informações sobre dispositivos que se enquadram na tendência “Internet das coisas”, o site trabalha com um banco de dados que rastreia questões como tamanho, preço, peso e especificações de produtos eletrônicos variados, de um monitor de coração à aparelhos GPS.

As especificações dos dispositivos podem ser rapidamente comparadas ao buscar por nomes e marcas no sistema Wolfram Alpha, sendo possível também procurar por rankings de dados específicos.

Por enquanto, são cerca de 300 dispositivos detalhados na plataforma.

O número prevê crescimento, principalmente com a introdução do próximo projeto do cientista, o Wolfram Data Framework, um modelo matemático para lidar com comparações de quantidades físicas e suas unidades.

Outro avanço no projeto marcado para acontecer é a utilização do sofisticado sistema de apresentação visual e inteligente de busca nos resultados.

Além deste primeiro passo dado com o lançamento em beta, o projeto tem por objetivo futuro oferecer uma visualização de todos os tipos de dispositivos, não somente em comparação, mas de forma conectada e integrada, usando os artifícios da Wolfram Language.

O próprio Wolfram sugere um futuro onde cada dispositivo tem seu próprio driver que permitirá conectar-se com todos os outros dispositivos para, então, criar a verdadeira “Internet das coisas”.

Esperamos que isso revolucione não somente  a forma de se comparar coisas, mas também de fazer compra.

Post originalmente publicado no Brainstorm #9
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The gloomy tones of actor Charles Dance represent the threatening voice of nature in this clip, which summons the epic spirit of films such as the ‘Lord of the Rings’ trilogy.

After heading for the mountains for decades and going fishing last year, Busch beer is trying to get real in 2014 as Anheuser-Busch InBev pours more money into the economy brand.

The investment starts with a new campaign that spotlights real people who “work hard at their jobs and in their communities,” according to the brewer. The effort, called “Busch Heroes,” comes as the beer industry at large is boosting marketing investment in economy brands, which have gotten less attention during the craft-beer boom.

As Ad Age documented last year, MillerCoors and A-B InBev had significantly curtailed measured media spending in recent years on the “sub-premium” segment as they sought fatter profit margins by encouraging drinkers to trade up to new, pricier brews such as Bud Light Platinum and Redd’s Apple Ale. While new products are still getting plenty of attention — along with crafts — brewing executives have begun to acknowledge that they need to start paying more attention to their cheaper, older brands.

Continue reading at AdAge.com

United States Marine Corps Lieutenant Colonel Raphael Hernandez is thinking about attending South by Southwest, the ever-expanding Austin music, film and digital-media fiesta to be held in March. Like countless corporations, brands and marketers, the USMC wants to learn about new approaches to media and data-driven marketing, bound to be a hot topic at this year’s event.

“We look for opportunities to attend conferences that may provide us an opportunity to interact with early adopters. “There’s definitely an interest in terms of my team attending,” said Lt. Col. Hernandez, assistant chief of staff for advertising for the Marine Corps Recruiting Command.

Today, the USMC analyzes data from the Department of Defense’s own prospect lists, direct interactions through email or digital ads, third-party demographic data, 2010 Census data, voter file data and behavioral and purchase transaction data from outside sources including Acxiom.

Continue reading at AdAge.com