PNC Bank’s 30th Annual Christmas Price Index: Gift Maker
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see the work at http://www.pncchristmaspriceindex.com/preload
Every year, PNC Bank calculates the current costs of each of the gifts in the holiday carol “The Twelve Days of Christmas” and announces the total cost of Christmas in a playful economic report. This year, the “Gift Maker” campaign lets people build toys in the online workshop, find out their prices, and then enter for the chance to receive their 3-D toy creation.
Advertising Agency: Deutsch, New York, USA
Chief Creative Officer: Kerry Keenan
Group Creative Director: Jeremy Bernstein
Senior Copywriter: Matt Moyer
Creative Director: Qian Qian
Director of Integrated Production: Joe Calabrese
Director of Digital Production: Suzanne Molinaro
Director of Creative Technology: Rey Peralta
Executive Digital Producer: Jennifer McBride
Producer: Jillian Cornette
Senior Art Producer: Hillary Jackson
Art Director: Katrina Mustakas
Copywriter: Erin McHugh
Jagermeister: #BETHENIGHTMEISTER
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Advertising Agency: Publicis, Milan, Italy
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Art Director: Fabrizio Tamagni
Copywriter: Michela Talamona
General Manager / International Client Service Director: Daniela Di Maio
Account Supervisor: Giada Salerno
Strategic Planner: Bruno Tecci
Agency Producer: Giulia Atzori
Production Company: Filmmaster
Executive Producer: Ada Bonvini
Producer: Stefania Dall’Agnese
Director’s Producer: Malachy Mcanenny
Director: 300ml
Dop: Ben Seresen
Editor: Stuart Greenwald
Music: Avicii
Published: November 2013
Autoway: Snowy roads are scary
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Advertising Agency: BBDO J WEST, Fukuoka, Japan
Creative Director / Copywriter / Planner: Kairi Manabe
Directors: Atsushi Nishida, Kairi Manabe
Producer: Norikazu Shimazaki
Mixer: Eitaro Koba
Editor: Toshikatsu Hayashi
CG: Reichi Sonokawa
Light: Tadayoshi Fuchino
Special effects makeup: Shinichi Doi
Published: November 2013
Stockholm Pride: Heart of gold
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To a man with a heart of stone. Here’s a heart of Gold.
Stockholm Pride won a Gold and People’s Choice in the Lovie Awards for the much acclaimed campaign #gowest. Since the initiative is a protest against the LGBT ban in Russia, very different plans was set up for the heart shaped gold statuette. It was sent to Vladimir Putin personally.
Advertising Agency: M&C Saatchi, Stockholm, Sweden
Advertising: Grammys Go Live in One Real-Time Show to Promote Another
Posted in: UncategorizedKonica Minolta: Dream printer
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Advertising Agency: Ogilvy&Mather, Tokyo, Japan
Creative Director: Akihito Abe
Copywriter: Takenori Hashimoto
Production Company: Amana
Sunday Routine | Laura R. Walker: One or More Spins Before Feasting
Posted in: UncategorizedLaura R. Walker, president of New York Public Radio, begins her day with a round of biking, aqua cycling or spinning, and continues with enthusiastic eating.
Dual Stream Faucets – The Pavati Tap by Salmon Nortje Looks Like a Futuristic Waterfall (GALLERY)
Posted in: UncategorizedA Settlement Between Fox News and a Former Top Executive? Perhaps
Posted in: UncategorizedCourse Deconstruct: Marketing course portfolio, London School of Business and finance (LSBF)
Posted in: UncategorizedLSBF offers a range of marketing courses, from short and executive programmes to professional and postgraduate qualifications. The portfolio includes several specialisations, all designed to give students and professionals control over the direction they wish to take their careers.
The Next Fissure is only a Spark away
Posted in: UncategorizedChris Hedges on the inevitability of revolt.
From Adbusters #111: The Big Ideas of 2047
MICHEL DE SOUZA
The most important dilemma facing us is not ideological. It is logistical. The security and surveillance state has made its highest priority the breaking of any infrastructure that might spark widespread revolt. The state knows the tinder is there. It knows that the continued unraveling of the economy and the effects of climate change make popular unrest inevitable.
The state knows that as underemployment and unemployment doom at least a quarter of the U.S. population, perhaps more, to perpetual poverty, and as unemployment benefits are scaled back, as schools close, as the middle class withers away, as pension funds are looted by hedge fund thieves, and as the government continues to let the fossil fuel industry ravage the planet, the future will increasingly be one of open conflict.
This battle against the corporate state, right now, is primarily about infrastructure. We need an infrastructure to build revolt. The corporate state is determined to deny us one.
The corporate state, unnerved by the Occupy movement, has moved to close any public space to movements that might reignite encampments. The state has, at the same time, heavily infiltrated movements in order to discredit, isolate and push out their most competent leaders.
The state has used its vast surveillance capacities to monitor all forms of electronic communications, as well as personal relationships between activists, giving the state the ability to paralyze planned actions before they can begin. It has mounted a public relations campaign to demonize anyone who resists, branding environmental activists as “ecoterrorists,” charging activists under draconian terrorism laws, hunting down whistle-blowers such as Chelsea Manning, Julian Assange and Edward Snowden who shine a light on the inner secrets of power and condemning them as traitors and threats to national security.
Occupy articulated the concerns of the majority of citizens. Most of the citizenry detests Wall Street and big banks. It does not want more wars. It needs jobs. It is disgusted with the subservience of elected officials to corporate power. It wants universal health care. It worries that if the fossil fuel industry is not stopped, there will be no future for our children. And the state is using all its power to stymie any movement that expresses these concerns.
Documents released under the Freedom of Information Act show Homeland Security, the FBI, the Federal Protective Service, the Park Service and most likely the NSA and the CIA (the latter two have refused to respond to FOIA requests) worked with police across the country to infiltrate and destroy the encampments. There were 7,765 arrests of people in the movement. Occupy, at its peak, had about 350,000 people – or about 0.1 percent of the U.S. population.
“Look how afraid the power structure was of a mere 1/10th of 1 percent of the population,” says Freedom Plaza Occupier, Kevin Zeese. “What happens when the movement grows to 1 percent—not a far reach—or the 5 percent that some research shows is the tipping point where no government, dictatorship or democracy can withstand the pressure from below?”
GoPro – Holiday Reel
Posted in: UncategorizedGoPro nous présente sa dernière publicité pour vanter leurs caméras. Proposant de découvrir des images enregistrées par des professionnels du sport ou de la musique, à l’image du snowboarder Shaun White, cette création réalisée colle parfaitement à l’ambiance des fêtes de fin d’année. A découvrir en vidéo dans la suite.
With 2015 Mustang, Ford Puts American Icon on Global Path
Posted in: UncategorizedFailure is not an option when it comes to Ford Motor Co.’s global launch of the all-new Mustang.
To celebrate the 50th anniversary of the iconic pony car, the auto maker is launching a worldwide advertising, marketing and publicity blitz around next year’s rollout of the 2015 Mustang.
Over recent weeks, Ford has been using social media to whet the appetite of consumers and Mustang aficionados. On Thursday, Ford finally took the cover off the long-awaited vehicle during simultaneous media events in half a dozen cities across four continents, including Shanghai, Barcelona, Spain and Sydney, Australia.
Five Knives – The Future
Posted in: UncategorizedLe groupe Five Knives a confié la réalisation de son clip à Lance Drake pour illustrer le morceau The Future. Une vidéo futuriste très réussie, narrant le combat du clone d’un élève contre une armée d’enseignants militants. Une production Doomsday Entertainment à découvrir dans la suite.
Susan Sarandon, Psyop Spread Malaria Awareness with ‘Nightmare: Malaria’ Game
Posted in: UncategorizedThis past Tuesday saw the release of the first game developed by production company Psyop, “Nightmare: Malaria.” Susan Sarandon lent her vocal talents to the game, developed in partnership with Against Malaria Foundation, for the iOS and Android operating systems. “Nightmare: Malaria” hopes to draw attention to the malaria epidemic that claims around one million lives a year, around 70% of them children under five; and that much of this can be prevented with insecticide treated mosquito nets. But don’t think this is another public service advertisement masquerading as a gaming experience.
“This is not another advergame,” said Brian Kehrer, Technical Director of “Nightmare: Malaria. “We focused our efforts on creating a visually rich and enjoyable, if disturbing, experience.” Kehrer, co-founder of Muse Games, was brought in to help Psyop develop their penchant for visual storytelling into their first ever video game. While at Muse, he helmed the award-winning Guns of Icarus Online.
In “Nightmare: Malaria” the player is dropped “into the bloodstream of a young girl infected by malaria. Players make their way through 18 levels of fever-dream visuals, avoiding killer mosquitoes and collecting hard-to-reach teddy bear tokens along the way.” While I can’t say anything about the gameplay, not having played the game yet, the trailer hints at striking, occasionally disturbing visual design — not surprising coming from the Emmy-winning Psyop.
The game was inspired by a Susan Sarandon-narrated PSA created through Psyop’s non-profit initiative, Establishment for the Greater Good, called “Nightmare.” In fact, “Nightmare: Malaria” borrows footage from the PSA for its trailer. If you’re interested in playing the game, you can download it for iOS or Android. And if you’d like to donate to help stop malaria, you can do so here. Stick around for “Nightmare” and credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Rewind: When Deion Sanders Pitched Wheaties in Super Bowl Ad
Posted in: UncategorizedAs Ad Age reported this week, General Mills has purchased a Super Bowl ad for the first time in 17 years with a spot for Cheerios that is expected to continue the brand’s emotional, family-themed messaging. That approach would be markedly different from the company’s celebrity-laden 1996 Super Bowl spot for Wheaties, which is the subject of this week’s Rewind.
The ad starred then-NFL players Steve Young and Deion Sanders, along with a cameo by “breakfast of champions” pitchman Michael Jordan, who had been plugging Wheaties for years, beginning with this 1988 ad:
According to a Chicago Tribune article in January 1996 that quoted “insiders,” General Mills developed “second thoughts” about airing the Super Bowl spot with Mr. Young and Mr. Sanders in the run-up to the game. Super Bowl ads cost a reported $1.1 million for 30 seconds that year (compared with the estimated $4 million for the 2014 game) but the Tribune story couldn’t say whether it was the cost or something else troubling General Mills.