With 2015 Mustang, Ford Puts American Icon on Global Path


Failure is not an option when it comes to Ford Motor Co.’s global launch of the all-new Mustang.

To celebrate the 50th anniversary of the iconic pony car, the auto maker is launching a worldwide advertising, marketing and publicity blitz around next year’s rollout of the 2015 Mustang.

Over recent weeks, Ford has been using social media to whet the appetite of consumers and Mustang aficionados. On Thursday, Ford finally took the cover off the long-awaited vehicle during simultaneous media events in half a dozen cities across four continents, including Shanghai, Barcelona, Spain and Sydney, Australia.

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