PNC Bank’s 30th Annual Christmas Price Index: Gift Maker
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see the work at http://www.pncchristmaspriceindex.com/preload
Every year, PNC Bank calculates the current costs of each of the gifts in the holiday carol “The Twelve Days of Christmas” and announces the total cost of Christmas in a playful economic report. This year, the “Gift Maker” campaign lets people build toys in the online workshop, find out their prices, and then enter for the chance to receive their 3-D toy creation.
Advertising Agency: Deutsch, New York, USA
Chief Creative Officer: Kerry Keenan
Group Creative Director: Jeremy Bernstein
Senior Copywriter: Matt Moyer
Creative Director: Qian Qian
Director of Integrated Production: Joe Calabrese
Director of Digital Production: Suzanne Molinaro
Director of Creative Technology: Rey Peralta
Executive Digital Producer: Jennifer McBride
Producer: Jillian Cornette
Senior Art Producer: Hillary Jackson
Art Director: Katrina Mustakas
Copywriter: Erin McHugh
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