St Mungo’s: Infectious wrapping paper

The first ever ‘infectious’ wrapping paper has gone on sale today to help raise awareness and funds for homeless people this Christmas. Designed to look like snowflakes, the festive gift wrap re-creates viruses which pose serious health risks to people sleeping rough this winter including the common cold, influenza and pneumonia. All proceeds will go to St Mungo’s, the charity which helps people who are homeless or at risk of homelessness to rebuild their lives. The innovative idea is the work of creative agency WCRS who came up with the idea and decided to donate 100% of the proceeds from the sale to the charity.  It follows reports that Britain is facing one of the coldest winters yet with long-range forecasters predicting freezing winds and heavy snow until February. A total of 6,437 people were seen rough sleeping by outreach workers in London during 2012-13 – a 13 per cent increase on the year before. Of these people 4,353 are new rough sleepers – the equivalent to 12 new rough sleepers a day. Nationally, the number of rough sleepers is also escalating – with an increase of 31 per cent over the last two years.

Advertising Agency: WCRS, London, UK
Creative Director: Ross Neil
Creatives: Doug Fridlund, Mikael Alcock
Account Director: Olenka Lawrenson
Design: Tomek Drozdowski

Itau Bank: The great transformation

Advertising Agency: Africa, Brazil
Copywriter: Aricio Fortes
Art Directors: Sergio Gordilho, Paulo Coelho
Executive Creative Director: Sergio Gordilho
Creative Directors: Sergio Gordilho, Aricio Fortes, Paulo Coelho
Agency Producers: Rodrigo Ferrari, Alessandra Pais
Client Services: Celina Esteves, Rodolfo Campitelli, Heloisa Pupim, Bruno Barella
Media: Luiz Fernando Vieira, Francisco Custodio, Paulo Ilha, Pedro Eustachio
Planning: Ana Paula Cortat, Marina Pires, Gabriel Caramelo
Production Company: Killers
Director: Claudio Borrelli
Director of Photography: Ted Abel Pedro
Art Director: Marines Mencio
Executive Production: Julia Tavares
Editing: Claudio Borrelli, Marcelo Cavalieri
Post Production: Casablanca
Sound Production: Tesis
Sound Producers: Silvio Piesco, Marcos Vaz

L&D Agency: We’ve moved

Finding us is easy. Just follow the Gods.

Advertising Agency: L&D, Singapore
Creative Director: Melvin Mapa
Art Directors: Melvin Mapa, Richard Ramos, Ridzuan Tan
Copywriter: Anu Gogna Verna
Illustrators: Richard Ramos, Ridzuan Tan
Photographer: Shutterstock
Technical Developer: Suhas Talekar
Published: November 2013

Livraria Cultura: Elevator Stories

Advertising Agency: Miami Ad School, São Paulo, Brazil
Creative Director: Fabio Nunes
Art Directors: Rodrigo Soares, Fernando Silveira
Copywriter: Marcelo Miazzi
Published: 2013

Engage Diamonds: The Journey

Director: Anton Jøsef
Producer: Marc Milliard
DoP: Henry Sanson

Carlton Cold: I’ll have a Carlton Cold

Advertising Agency: Clemenger BBDO, Australia
Director: Steve Saussey
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Art Director: Lee Sunter
Copywriter: Andre Hull
Producer: Yolande Dewey
Planner: Matt Pearce
Agency Producer: Pip Heming
Post production: Cutting Edge Melbourne
Editor: Stu Morley
Senior Account Director: Nick Cohen
Senior Account Manager: Berlin Abraham
Production: Stuff & Nonsense

Carlton Cold: Thermo label

Advertising Agency: Clemenger BBDO, Australia
Director: Steve Saussey
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Art Director: Lee Sunter
Copywriter: Andre Hull
Producer: Yolande Dewey
Planner: Matt Pearce
Agency Producer: Pip Heming
Post production: Cutting Edge Melbourne
Editor: Stu Morley
Senior Account Director: Nick Cohen
Senior Account Manager: Berlin Abraham
Production: Stuff & Nonsense

Carlton Cold: Bar slide

Advertising Agency: Clemenger BBDO, Australia
Director: Steve Saussey
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Art Director: Lee Sunter
Copywriter: Andre Hull
Producer: Yolande Dewey
Planner: Matt Pearce
Agency Producer: Pip Heming
Post production: Cutting Edge Melbourne
Editor: Stu Morley
Senior Account Director: Nick Cohen
Senior Account Manager: Berlin Abraham
Production: Stuff & Nonsense

Carlton Cold: Sax solo

Advertising Agency: Clemenger BBDO, Australia
Director: Steve Saussey
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Art Director: Lee Sunter
Copywriter: Andre Hull
Producer: Yolande Dewey
Planner: Matt Pearce
Agency Producer: Pip Heming
Post production: Cutting Edge Melbourne
Editor: Stu Morley
Senior Account Director: Nick Cohen
Senior Account Manager: Berlin Abraham
Production: Stuff & Nonsense

Carlton Cold: Chilly Tara

Advertising Agency: Clemenger BBDO, Australia
Director: Steve Saussey
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Art Director: Lee Sunter
Copywriter: Andre Hull
Producer: Yolande Dewey
Planner: Matt Pearce
Agency Producer: Pip Heming
Post production: Cutting Edge Melbourne
Editor: Stu Morley
Senior Account Director: Nick Cohen
Senior Account Manager: Berlin Abraham
Production: Stuff & Nonsense

Minimalist All-Black Fashion – The Fashion Gone Rogue ‘Simple Plan’ Photoshoot Stars Charlee Fraser (GALLERY)

(TrendHunter.com) The Fashion Gone Rogue ‘Simple Plan’ online editorial will appeal to those who are looking for chic holiday outfits without succumbing to the pressure of bright colors and cheerful cuts….

Xolo Mobiles X900: Tibetan / Arabic

Built in translator
Xolo Mobiles X900

Advertising Agency: McCann, India
Executive Creative Director: Ashish Chakravarty
Creative Directors: Mayur Hola, Vineet Mahajan, Sudeepa Ghosh
Copywriter: Prateek Suri
Art Director: Gourav Verma
Photographer: Manav Parhawk
Production: Ars Thanea

Xolo Mobiles X900: Afrikaans / Punjabi

Built in translator
Xolo Mobiles X900

Advertising Agency: McCann, India
Executive Creative Director: Ashish Chakravarty
Creative Directors: Mayur Hola, Vineet Mahajan, Sudeepa Ghosh
Copywriter: Prateek Suri
Art Director: Gourav Verma
Photographer: Manav Parhawk
Production: Ars Thanea

Xolo Mobiles X900: English / Swahili

Built in translator
Xolo Mobiles X900

Advertising Agency: McCann, India
Executive Creative Director: Ashish Chakravarty
Creative Directors: Mayur Hola, Vineet Mahajan, Sudeepa Ghosh
Copywriter: Prateek Suri
Art Director: Gourav Verma
Photographer: Manav Parhawk
Production: Ars Thanea

Tintas Verginia: Cupboard

The furniture that you want get rid of, can be the same you want to buy.

Advertising Agency: Verbal Communication, Curitiba, Brazil
Creative Director: Cláudio Erwin “Ceará”
Copywriter: Leandro Bonfim
Art Directors: Vinícius Natel de Camargo, Rodrigo Lira
Published: December 2013

Tintas Verginia: Chairs

The furniture that you want to get rid of, can be the same you want to buy.

Advertising Agency: Verbal Communication, Curitiba, Brazil
Creative Director: Cláudio Erwin “Ceará”
Copywriter: Leandro Bonfim
Art Directors: Vinícius Natel de Camargo, Rodrigo Lira
Published: December 2013

Busty Bra-Hooked Brooches – Embellishment the Chest Presents a Provocative Accessorizing Opportunity (GALLERY)

(TrendHunter.com) A sort of hybrid between the pendant necklace and the brooch, the ‘Embellishment the Chest’ concept ends up being a great deal more alluring than both. What designer Lee Hsin proposes is…

Advertising: Zeus Jones to Open San Francisco Office

Zeus Jones, a consultancy specializing in digital, design, social media and content creation, is opening its new office with an executive already well known to potential tech clients.

    



A Little Less Conversation Might Actually Be On Brand

Does anyone really care what a canned pasta brand thinks about world events?

Untitled

Some brands have made real-time marketing and social media an opportunity to comment on relevant political events, social issues and world topics. But many are just filling an ever-widening content pipeline with noise.

What’s fueled all this is technology: The need to fill ever-widening pipelines with “content,” and the ability to spread messages around the world in seconds. Technology makes it easier for brands to pull the trigger on even the most mundane of sentiments. Unfortunately, the nice posts are forgotten in minutes, but when they go wrong, they can have consequences far outweighing their real significance.

It’s also possible that all this social media consciousness is very disingenuous. Brands are, of course, the public face of corporations — many of which wield their political and financial power to do some unsavory things behind the scenes. We shouldn’t be surprised that they show their happy face to the public through their social media efforts.

It’s the subject of my latest column on Talent Zoo.

And by the way, my book conveniently fits in Christmas stockings and under Festivus poles.

The post A Little Less Conversation Might Actually Be On Brand appeared first on AdPulp.

37 Gag Gifts for Your Boss – These Gag Gifts for Your Boss Express Your Sharp Sense of Humor (TOPLIST)

(TrendHunter.com) Most people enjoy good gag gifts and if your boss is the humorous type, you should definitely pick some up for them. Gag gifts show a side of you that expresses playfulness, sarcasm and a witty…