Sdvertising Agency: Swing Swing, Madrid, Spain
Creative Director: Judith Francisco, Gabriel Da Silva
Copy:Óscar Arroyo
Art Director: Gabriel da Silva
Account manager: Zulema Blasco y Julia Prieto
Production Company: OINK
Animation: Lucas Giraldez, Fabio Medrano, Asís Merino , Arturo Gulín
Consumers are responding positively to holiday ads focused on philanthropy, food and family time, according to new data from ad tracking firm Ace Metrix.
And in contrast to the pre-Black Friday holiday rush, when fewer ads ran than a year ago, retail and consumer companies have run more holiday ads year to date, at 352 versus 342 at this time last year, said Jonathan Symonds, exec-VP marketing at Ace Metrix, which tracks ad effectiveness based on consumer responses and scores them based on metrics like “likability,” “attention” and “relevance.”
“Consumers really do relate with doing good in this time of year,” Mr. Symonds said, citing ads from Walmart and Duracell that did well with consumers as examples. “They like the sprit of the message.”
The latest viral videos from Greenpeace, Pantene and Colnago
Route, the out-of-home research body formerly known as Postar, has released more up-to-date data, which shows ad impressions on the London Underground are up by five per cent.
BSkyB has bought the Dolphin TV advertising sales house from Sony Pictures Television (SPT) and picked up the ad sales contracts for Sony’s eight UK channels.
News UK, owner of The Times and The Sun newsbrands, has posted £100 million-worth of pre-tax losses for its subsidiaries for the year to 30 June.
Todo ano, na véspera de Natal, o desenho Santa’s Workshop é exibido pela tevê sueca. A tradição é tão forte no país que estima-se que o clássico da Disney de 1932 chega a ser visto por cerca de 5 milhões de pessoas. Levando-se em conta que a Suécia tem aproximadamente 9 milhões de habitantes, é só fazer as contas. Daí que este ano, a Duracell resolveu prestar uma homenagem à animação com uma releitura protagonizada, é claro, pelo coelho-símbolo da marca.
Com criação da Grey London e direção de Andreas Öhman, da Acne Productions, Meanwhile in Bunny’s Workshop – A Duracell Christmas Tribute mostra que, enquanto as crianças aguardam a visita de Papai Noel, na oficina do coelho a jornada só está começando.
A Dubbelman & Dubbelman assina a re-orquestração da música original, composta por Schubert.
Post originalmente publicado no Brainstorm #9
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Advertising Agency: F/Nazca Saatchi & Saatchi, Buenos Aires, Argentina
General Creative Director: Fabio Fernandes, Eduardo Lima
Creative Director: Theo Rocha
Head Of Art: João Linneu
Copywriter: João Paulo Testa
Art Director: Ricardo Pocci
Rtvc: Victor Alloza, Rafael Paes
Account: Marcello Penna, Melanie Zmetek, Marcelo Bocchini
Planner: José Porto
Photography: João Paulo Testa, Luciana Dal Ri, Ricardo Pocci
Producer: Juliana Hasegawa
Graphics Producer: Jomar Farias, Leandro Ferreira, Robson De Vitto
Production Company: Bistrô Filmes
Director: Felipe Macedo, Edu Figueiredo
Assistant Director: Tayz Perez
Photography Director: Betho De Oliveira
Executive Producer: Fabrízio Penteado
Producer: Karen Braune
Editor: Celso Vilalba
Post Production: Rosana Sallum
Motion: Esteveão Puggina, Rosana Sallum
Voice: Tarsila Amorim
Camera Assistant: Felipe Freua, Dimitri Carmello
Electrical: Vinícius Oliveira
Account Manager: Marcela Brotto
Logger: Rafael Bonsaver
Consumers are being urged to protect their personal information when downloading mobile apps ahead of Christmas Day, the busiest day of the year for downloads.
Advertising Agency: Publicis, Milano, Italia
Executive Creative Director: Bruno Bertelli/Cristiana Boccassini
Art Director: Alessandro Candito
Copywriter: Paolo Bartalucci
Director: Claudio Gallinella
Account supervisor: Federica Stragapane
Production: Bedeschi Film
Advertising Agency: DDB, Paris, France
Executive Creative Director Alexandre Hervé
Copywriter: Alexis Benoit
Art Director: Paul Kreitmann
Agency Producer: Corinne Persch
Account Supervisor: Alban Callet, Stephanie Leray,
Prod Compagny: Les Télécréateurs
Director: Rudy Rosenberg
Sound Production: THE
Advertising Agency: Filadélfia, Brazil
Creative Director: Dan Zecchinelli
Art Director: Ricardo Matos
Copywriter: Manuel Rolim
Counting down the ten most recalled ads, in association with TNS and Ebiquity.
Le siège de Pinterest est situé dans le quartier de Soma de San Francisco, et ce lieu permet d’accueillir jusqu’à 300 employés. Un entrepôt en briques qui propose de grands espaces et a été imaginé par Janette Kim, Anna Neimark et Andrew Atwood de First Office, sous la direction de l’architecte Neal Schwartz.
“Transfer your money without going trough the hassle.”
Advertising Agency: Grey Dhaka, Bangladesh
Executive Creative Director: Syed Gousul Alam Shaon
Creative Director: Nurur Rahman
Copywriter: Julian Wong
Group Creative Director: Constantine Chew
Art Director: Rakibul Hasan, Shariful Islam
Assoc Creative Director: Akrum Hossain, Jaiyyan Huq
Client Team Director: Salahuddin Shahed
Account Director: Syed Tariq
Studio: Mohiuddin Ahmed
Illustrator: Rakibul Hasan
Production Manager: Mokaram Hosain
Account: Jihad Bin Tehzeeb
Account manager: Iffat Zahur
Advertising Agency: Clemenger BBDO, Melbourne, Australia
Chairman Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Senior Art Director: Nic Buckingham, Russell Fox
Senior Copywriter: Nic Buckingham, Russell Fox
Executive Producer: Sonia Von Bibra
Managing Partner: Paul McMillan
Account Director: Nick Darrigan
Account Executive: Chris Baker
Planning Director: Michael Derepas
Planner: Matt Pearce
Production Company: Curious Films
Director: Taika Waititi
Executive Producer: Matt Noonan
DOP: DJ Stipsen
Post Production: The Refinery
Editor: Tom Eagles @ Curious
Audio: Flagstaff Studios
Media agency: Mediacom Melbourne
General Manager of Marketing: Andrew Meldrum
Marketing Manager: Michael McKeown
Brand Manager: Robin Elder
Ella’s Kitchen, the organic baby and children’s food brand, is looking to help tech-savvy parents through the potentially stressful subject of weaning with a new digital guide.
Heinz has won the Radio Advertising Bureau’s Aerial Award for November for a radio ad created by Paul Burke, a creative at Abbott Mead Vickers BBDO.
“You’re not you when you’re hungry.”
Advertising Agency: AMV BBDO, London, United Kingdom
Executive Creative Directors: Adrian Rossi, Alex Grieve
Art Director: Dalatando Almeida
Copywriter: Michael Hughes
Samsung has created a film to reveal the full 13-man squad for its Galaxy football team, ahead of a winner-takes-all match against aliens on a “virtual football pitch”.
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