Van Gestel Out at McKinney

vangestel1After spending less than a year McKinney’s newly opened New York office as managing director, Alex Van Gestel, is no longer with the agency’s Big Apple operation, which we’ve now been told is “in the safe hands” of JWT alum Peter Nicholson and head of strategic services, Yusuf Chuku. We’ve been told by those in the know that Van Gestel and McKinney actually parted ways a few weeks ago.

Prior to managing McKinney’s New York branch, Van Gestel served as president/CEO of the agency’s parent company, Cheil USA, for 18 months. Prior to his Cheil experience, the exec spent a similar amount of time at Anomaly as executive director of worldwide brands and also worked on the account side at the likes Leo Burnett, Euro RSCG and Ogilvy during his career.

New Career Opportunities Daily: The best jobs in media.

Concorde: 20th Anniversary

Hungary’s largest independent investment provider organized a flash mob in September 2013. The musicians of Concerto Budapest performed the 4th Movement from Symphony 9.

Advertising Agency: Concorde
Creative Director: Andras Szabadi, Csaba Faix
Art Director: Csaba Faix
Photographer: Daniel Reich
Conductor: Tamas Gal
Music: Antonin Dvorak
Published: September 2013

Would You Drink Patagonia Beer? Apparel Brand Gets an Organic Brew


Head for the mountains of Patagonia beer?

Patagonia, a company known for its fishing, snow, surf and other outdoor sports gear, is partnering with craft brewer New Belgium Brewing on a limited-edition beer called California Route aimed at celebrating Patagonia’s 40th anniversary.

The beer, which is packed in blue cans resembling Patagonia’s logo, is brewed by New Belgium. But Patagonia played a “key role throughout the development,” according to a statement from New Belgium, whose other beers include Fat Tire.

Continue reading at AdAge.com

To Fight Animal Cancer, Dogs and Cats Sing, Dance, and Even Rap

Yes, that’s right, a dog raps in the two-minute “We Could Be Heroes” music video meant to raise awareness and money for animal cancer. The video for Pet Trust comes from Toronto-based Red Urban and appears to be a sort of “We Are the World” spin-off with dogs and cats. The opening over-the-should shot of a paw pressing against a keyboard tells you all you need to know. If you love animals, you’ll probably find this cute. If you don’t, you’ll probably find this cringingly corny.

Regardless of your position, I’m sure we all want to find a cure for animal cancer, so this campaign can always block any creative criticisms behind a shield of philanthropy. But even though the animal-personified-as-human motif  lacks substance, it’s hard to navigate this kind of project without resorting to Sarah McLachlan territory. And by comparison, Red Urban took a more positive approach that doesn’t make you want to immediately change the channel or start weeping. Points for that, and credits after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

Solar Clothes Dryers – The Wave Dry Harvests the Sun’s Rays in an Eco-Friendly Laundering Appliance (GALLERY)

(TrendHunter.com) The low-tech version of the Wave Dry would be to simply leave your clothing out in the sun to allow the rays and the wind to leach out the moisture. Of course, in certain climates, the weather isn&#…

The Wolverine: Unleashed

Have a look at the work at http://www.wolverineunleashed.com

Advertising Agency: Soap Creative

Mysterious Avant-Garde Photography – Le Desert B by Mikel Muruzabal is a Tribute to Jean Giraud (GALLERY)

(TrendHunter.com) Darkly surreal and mysteriously avant-garde, the Le Desert B photo series is a tribute to Jean ‘Moebius’ Giraud, “a French artist, cartoonist, and writer, who worked in the Franco-…

Ken Block Evades Spiked Wrecking Ball and Cops on Segways in Gymkhana Six


    

Factory Design Labs Welcomes New Global CCO

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We’ve received word from Denver-based agency Factory Design Labs that Andrew Price has taken over as global chief creative officer. Price sends this note: “The CCO position was previously held by Blake Ebel. August 2010 – April 2012.  Blake was co-CCO at Euro RSCG Chicago, he left to begin a start-up agency here in Denver.  The position sat empty for a few months, then I took it over. When I was ECD, it was a sole position created uniquely for me at the time.I can add that Blake’s agency is called ‘Fear Not.” Price has been with FDL since 2000, moving up the ranks from ACD to his most recent post.

He adds, ““I lead by letting my teams take risks.  That’s what encourages alternative thinking, and that’s the kind of thing I’ve always thrived on.  Factory’s approach would seem out of place on Madison Avenue.  We dive into the brands we represent and we always speak authentically.  Everything we do is about resonating with the most critical consumer: our clients’ core audience.  As a result, people want to work with us and for us because you can be yourself.  And with other senior leadership changes and our on-going expansion plans, we are poised to continue making a series impact globally in 2014 and beyond.”

New Career Opportunities Daily: The best jobs in media.

During Internet Week Europe, Mother London Deprives People of the Internet


Social experiments featuring digital natives willingly giving up their smartphones for a few hours or days are all the rage these days. But Mother London is putting a bit of a twist on that with “No Internet Week,” where five participants are forced to face their internet addiction by going cold turkey for a whole week — seven days that also happen to coincide with Internet Week Europe (and which both Ad Age and Creativity happen to be sponsoring). The participants include a fashion blogger, a Mother strategist and a teenager, who began their digital detox today.

A camera team from the agency is following them around for the week and documenting their experiences. On the site, there’s also a “support hotline” that will open up soon for the participants, so they can have some “offline sense” talked into them every time they feel they need a hit of some www.

For more exciting ideas in brand creativity, tune in to Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.

Continue reading at AdAge.com

Braincast 90 – Storytelling

Muito antes de se transformar em mais um chavão da publicidade, a milenar prática de contar histórias já era considerada como a forma mais poderosa de ativar nossa cérebro. É ciência (não é feitiçaria).

A força do storytelling foi descoberta pelas marcas, e amplamente adotada como forma de capturar a atenção e engajar a audiência. A arte de contar histórias para vender produtos, ideias, serviços, etc, se tornou tendência, e nos anos mais recentes de Cannes Lions tem marcado presença inevitável entre as grandes campanhas vencedoras.

No Braincast 90, Carlos Merigo, Saulo Mileti e Guga Mafra conversam com Domenico Massareto e Renato Kaufmann sobre a estrutura do storytelling e o que uma história precisa ter pra ser boa e engajar as pessoas.

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Google Creative Sandbox

Esse episódio do Braincast é um oferecimento de Creative Sandbox

O Creative Sandbox é um projeto do Google que convida os publicitários a usarem sua criatividade pra melhorar o Brasil e ganhar prêmios.

Este ano são três diferentes brief’s: um de educação, com o Instituto Ayrton Senna; outro pra ajudar a economia, com o Endeavor; e um contra a corrupção na política, com o Eleições Limpas. Sozinho ou em equipe de até 4 pessoas, você pode escolher um ou mais briefs e inscrever sua ideia. Sua proposta deve utilizar o YouTube, e é importante que seja engajadora o suficiente para incentivar o compartilhamento.

Diversos diretores de criação irão avaliar as inscrições, e a ideia vencedora vai receber 250 mil reais de produção + 100 mil reais de mídia. Além disso, toda a equipe vencedora – junto com a ONG escolhida – fará uma viagem para a sede do YouTube na Califórnia, onde será realizado um curso de branding digital com os caras que mais manjam da ferramenta no mundo.

É Google ajudando a fazer sua campanha acontecer e bombar. Acesse www.creativesandbox.com.br, confira as instruções e participe!

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> 02m05 Comentando os Comentários
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Digital Divide Widens As Technology Grows More Complex

How many hours a day do you spend on Facebook? Is it enough time to fully understand the ins-and-outs of the platform and all its various uses?

I am a heavy Facebook user myself, but basic things like looking up a Facebook Page’s followers continue to prove difficult.

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Imagine how tricky certain aspects of Facebook are to the casual user. What’s this messaging function? Is it email? Why does it look like a chat box? And so on…

Ryan Holiday, author of Trust Me I’m Lying: Confessions of a Media Manipulator, points to a short list of attributes one must attain to become functionally literate in online media environments today.

Knowing how to tell a troll from a serious thinker, spotting linkbait, understanding a meme, cross checking articles against each other, even posting a comment to disagree with something–these are skills. They might not feel like it, but they are. And they’re easier to acquire the higher your tax bracket.

Holiday also suggests, if you work as a security guard or at the counter of a Wendy’s, our modern media environment is “significantly more difficult to track.” He asserts that a person’s reality (who is not in front of a computer all day) is shaped by the things that “tend to trickle about and from the Internet.” Meanwhile, the people with time and money inhabit another universe of free and paid information, that more closely resembles the news.

I might add there are degrees of media literacy to consider here. Apart from the inequity that Holiday addresses, we have our own literacy problems to address inside marketing communications. For instance, if you are hoping to sway security guards or retail counter workers on your client’s behalf, check yourself before coming up with a consumer-generated content idea that rolls out on Instagram.

We can also look to SEO and other technical marketing information as a media literacy problem inside our own industry. Last week, a poacher emailed one of my clients this subject line: Errors on your website. He then proceeded to point out a “canonical URL issue,” in hopes of winning new business.

It is my obligation as someone conducting business in the digital realm to know enough about such things to respond intelligently when my client asks, even though I don’t have a web dev background. Thankfully, I can ask the publisher of AdPulp about it. But the point remains, we’re all navigating an increasingly complex river of information. Power to the people who artfully simplify.

The post Digital Divide Widens As Technology Grows More Complex appeared first on AdPulp.

#A.I.L – artists in laboratories, episode 45: Usman Haque

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Usman Haque is an architect who creates responsive environments, interactive installations, digital interface devices as well as many mass-participation initiatives. Usman is the Founder of the sensor platform Pachube, now known as Xively.com.

Today, we’re going to talk about the smart city vs the messy city continue

RPA, Honda Want You to Meet 105-Year-Old Civic Driver, Edythe

RPA launched their “Start Something Special” campaign for Honda (somewhat disappointingly) with the story of Mairead and Kevin’s very Irish wedding and their “Thank You” TV spot. The latest in the campaign is a lot more interesting.

The spot highlights 105-year-old Civic driver Edythe Kirchmaier, who really is something special. Edythe spends her autumn years helping people in need: she has been volunteering for Direct Relief for around 40 years. She learned to drive, at the age of 16, in 1924 on her uncle’s Ford Model T. Even more amazingly, she has maintained a perfect driving record her entire life — without so much as a parking ticket. She’s also the oldest registered user on Facebook, which she uses to dispense wisdom gleaned from over a century of experience. This latest addition to Honda’s “Start Something Special” series shows the potential in this kind of campaign. It’s the kind of story people want to hear and can’t wait to share. Hopefully it’s a sign of things to come from RPA, although I get the feeling this will be the highlight of the campaign. Edythe’s story launches today at #StartSomething stories. Credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

BT Sport enters peoples’ homes for new ad

BT will promote the wide range of sport on its channels through a new TV ad starring presenter Jake Humphrey that launches this evening (12 November).

Annie’s Mac and Cheese Pizza: Test

Advertising Agency: MUH-TAY-ZIK | HOF-FER, USA
Executive creative director: John Matejczyk
Executive producer: Michelle Spear
Creative director: John Matejczyk
Associate Creative Director / Copywriter: Josh Bogdan
Associate Creative Director / Art Director: Tony Zimney
Copywriter: Josh Bogdan
Art director: Tony Zimney
Executive Producer: Michelle Spear
Producer: Michelle Spear
Account supervisor: Courtney Lovell
Assistant account manager: Kashmir Hyder

Meth Dealer Advice T-shirts – Jesse Pinkman Encourages Us with the ‘Keep Calm Bitch’ T-shirt

(TrendHunter.com) The ‘Keep Calm and Carry On’ slogan has come a long way since its initial inception as a wartime rallying cry for the British in 1939, and the ‘Keep Calm Bitch’ T-shirt is…

In pictures: MTV EMAs 2013

Miley Cyrus, Katy Perry, The Killers and Eminem were among the stars who performed in Amsterdam on Sunday night at the MTV EMAs, which gathered a record 292 million votes online.

Creative Pet Portraits

Avec sa série Petheadz, le photographe basé à Toronto Zach Rose imagine avec talent le portrait de différents chiens en utilisant le corps de leurs maîtres. Des clichés simples mais très réussis que l’artiste publie sur Instagram, dont une sélection est à découvrir en images dans la suite de l’article.

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PIRC voices concerns over James Murdoch’s re-election at BSkyB

Ahead of BSkyB’s Annual General Meeting on 22nd November, independent advisory consultancy PIRC warns institutional investors about concerns about the makeup of the board at the media and telecoms company.