Hasta La Creative!

We’ve received confirmation that DigitasLBi has lost a couple of search marketing leads, mainly Jon Kagan and Brian Hemhauser, who served as associate director and manager/search marketing, respectively at the agency. Kagan, who spent nearly three years at what is now DigitasLBi, has joined up with a firm dubbed Results Digital as director of search/biddable media while Hemhauser has taken an unspecified role at WPP/GroupM-owned unit, MediaCom.

New Career Opportunities Daily: The best jobs in media.

Belgium has never hosted the Winter Olympics. Why? The answer is simple. The country has no mountains. Well that hasn’t stopped the country from producing a World Champion snowboarder. And to celebrate that fact, BBDO Belgium created a TV spot with a group of snowboarders led by Seppe Smits, boarding across the flat landscape of Belgium.

It’s a great way to ruin your snowboard — they’re snowboarding on dirt — but it’s an inspiring message set to the tune of Jacques Brel’s Le Plat Pays (The Flat Land), a popular song in Belgium.

Dec. 1 will be a tough day for a lot of guys, including Dan. That Movember mustache, the object of so much spousal derision for weeks now, must come off. Shaving brand Harry's tries to lessen the blow in this amusing video from Droga5 in New York, in which a guy and his mustachioed, cool-but-not-cool alter ego come to terms with the day of reckoning in the morning mirror. Harry's is also going a step further by declaring Dec. 1 to be an invented holiday called "National Shave Day," and has built a whole nationalshaveday.com site to promote it. Sure, that may be (literally) bald-faced marketing opportunism, but it could help ease the grief for guys nationwide on Sunday—as Harry's is partnering with barbershops and boutiques nationwide to give out free shaves and limited-edition razors.

CREDITS
Client: Harry's
Agency: Droga5, New York

Production Company – Arts & Sciences
Director – Tom Scharpling
DOP – Paul Yee
Production Designer – Ada Smith
Producer – Rob Hatch-Miller
Producer – Puloma Basu
Executive Producer – Mal Ward
Executive Producer – Marc Marrie

Editorial – Production Company Productions
Editor – Rob Hatch-Miller

Post Production – The Room / Lively Group
VFX Supervisor – Russell Mack
Color – Benjamin Murray

Sound – Silver Sound
Mixer – Ted Robinson

Sound Design – Dan Dzula

"Hear what you want" is the theme of this intense, nearly three-minute Beats by Dre spot starring Brooklyn Nets star Kevin Garnett, who's shown using the brand's wireless studio headphones to cancel out angry, often ugly catcalls from fans on game day. Haters viciously taunt him for being too old, at 37, to lead the team to a championship, and the racist epithet from a red-capped rowdy around the 55-second mark—he calls the power forward a "gorilla motherfucker"—is especially jarring. Aloe Blacc's uplifting, anthemic track "The Man" works well as a counterpoint, and the fact that Garnett and the Nets have stumbled badly out of the gate this season adds power and poignance. I'll be rooting for K.G. to tune out the static and make some noise the rest of the way.

UPDATE: R/GA did the creative on this, with Prettybird doing the production.

CREDITS
Client: Beats by Dre
Agency: R/GA
Production Company: Prettybird
Editorial: Rock Paper Scissors
Editor: Damion Clayton

“The Hunger Games: Catching Fire,” the sequel about teens fighting to the death in a totalitarian world, took in $161.1 million in weekend cinema sales for studio Lions Gate Entertainment.

Walt Disney Co.’s “Delivery Man,” a comedy starring Vince Vaughn, was the only other new film in wide release, collecting $8.22 million to place fourth, Rentrak Corp. said yesterday in an e-mailed statement.

“Catching Fire” was “a bit light,” said Jordon Laycob, manager of the Marsico Flexible Capital Fund in Denver. “The real test will be how it holds up into next weekend.” He said the film’s gross was about $10 million short of the firm’s estimate.

Continue reading at AdAge.com

Le photographe suédois Carl Kleiner parvient toujours à surprendre le public avec ses œuvres. Avec cette nouvelle série « Offices » réalisée pour le magazine Wallpaper, l’artiste nous offre des bureaux infinis, jouant avec talent sur les codes et les dispositions du mobilier. A découvrir en images dans la suite de l’article.

Younger drivers are demanding a different model of car ownership as improved public transport and falling incomes take effect, according to a new study.

The RSPCA is embarking on a ten-year marketing strategy to boost public understanding of its work for animal welfare, as it gears up for its 200th anniversary in 2024.