Le collectif artistique Tundra basé en Russie a imaginé ‘Void’, une installation audiovisuelle qui recherche à retranscrire et visualiser l’idée de vide. Une expérience impressionnante à découvrir en vidéo dans la suite, cherchant avec cette création à 360° d’immerger le spectateur. Plus dans la suite.
As millions of people break off from Thanksgiving dinner or spend Black Friday searching for great deals, a short film from Patagonia invites you to celebrate what you already own — the clothing that has stood the test of time.
The short, called “Worn Wear,” features scenes from locales such as a maple syrup harvest in Vermont, an organic firm in California and a surf camp in Baja, Mexico. It’s scheduled to debut in retail stores on Black Friday.
The campaign also includes an unusual partnership with iFixit, the peer-edited repair manual, to publish repair guides for Patagonia clothing. Those who visit Patagonia on Black Friday can also get help fixing up an old Patagonia garment (a sneaky move, since store visits might also lead to buying new stuff). The retailer is selling an “Expedition Sewing Kit” for $30 that includes the needles, threads and materials you need to go DIY on your Patagonia.
Explore the four days following the assassination of John F. Kennedy through key quotations and reports from The Times in 1963.
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AKQA senior art director Andrew Wendling has, in his own words, “decided to finally give in and make the logo bigger” on his new Tumblr dedicated to enlarged versions of famous logos. We’re not sure where the perceived pressure for this project was coming from, but if you’re a design junky, this kind of thing should be right up your alley.
Logos featured on the site include Batman, Playboy, Starbucks, Red Bull, Panda Express, Shell, NBC, and others. So far the project includes two pages of blown-up logos, but check back for updates. Seeing the logos in the zoomed in, larger format does help cast them in a different light. The Starbucks logo, in particular, reveals details you might miss from the regular sized version.
This reminds us a little bit of Nick DiLallo and Doug Zaner‘s project animating the evolution of famous logos, which we covered last month. Check out Wendling’s logo-enlarging project here, and sound off in the comments section with your opinion.
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Behold this strange ad-like object, which is half internal joke and half attempt to prove baseball is still down with the hip kids.
It's a fictional ad for a fictional law firm created by Michael Shur, the head writer on Parks and Recreation. Shur used to write a lot about baseball, and made fun of one player in particular—David Eckstein, who got a lot of praise for being scrappy but whose stats were mediocre. Shur named the fake Parks and Rec firm after three sabermetric instruments used to analyze baseball performance: BABIP, PECOTA, VORP and combined them with Eckstein to create the law firm of Babip, Pecota, Vorp & Eckstein.
Recognizing the inside joke when it aired on Parks and Rec in October, MLB.com had Eckstein film a fake commercial for the fake law firm. In it, Eckstein talks about his "scrapitude" and tells those obsessed with statistics, "I have a number for you: four. It's the number of chambers in the best law book money can buy: my heart."
So, if you like baseball, or inside jokes, or fake ads about baseball's inside jokes, I'm pitching this one right down the pike.
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Mekanism, the San Francisco/New York agency you may remember from this compilation of rejected pitch videos from director Tony Benna we featured last month, has always had a reputation for having one of the weirdest websites in the industry. Now, they’ve completely revamped their site…and it’s still really weird.
The new site uses “Parallax Effect which enables users to have a 3D visual experience by layering images and having them move at different speeds and perspectives to create depth.” Visitors to the site are instructed to scroll down for the Mekanism web experience, where they are told about the agency’s combination of “super smart strategy,” “innovation,” “design,” and “age old storytelling.” If you continue to scroll down you are brought to case studies highlighting some of the agency’s best recent work, including their halftime intro for Beyonce’s Super Bowl XLVII Halftime Show, their “Datalandia” trailer for GE, their “Clean Happy” campaign for Method Home, “Coast to Coast Photo Post” for Samsung, their “YOUphoria” spot for Nordstrom, and their work promoting Rise of the Planet of the Apes. Mekanism also provides a list of awards they’ve won, from their Cannes Gold Lions Award in 2004 up to their 2013 One Show Interactive award for branded games.
Their “About” section is similarly image-driven, making full use of the Parallax Effect. There’s also a more complete “Case Studies” section, a list of work and clients, news, and contact information. The attention to visual detail makes for a dynamic web experience, and Mekanism’s unique sensibilities ensure that it’s a weird one. Let us know what you think of the new site in the comments section.
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Anheuser-Busch InBev will introduce a hard cider brand next year called Johnny Appleseed, the latest sign that big brewers think the cider trend is here to stay.
The brand, described as having a “unique balance of sweetness and intensity,” will debut in the spring and be backed with “significant marketing support,” the brewer said in a memo to distributors, calling it a “major new brand launch.” The company confirmed the planned new brand in a statement but declined to provide further marketing details, including specifics on the media buy or which ad agency will get the assignment.
The brand logo shows a letter “A” affixed to a sack of apples embroidered with a “J,” for Johnny.
La société CapsusFilms a réalisé le premier clip du groupe français Monarque appelé ‘Liberty is Your Choice’. Tournée dans les Pyrénées, cette création s’attarde sur un personnage retiré du monde, en proie avec ses démons. L’ensemble est à découvrir en images et en vidéo dans la suite de l’article.
Google isn't just a technology company. It's a facilitator of dreams.
That is, at least, according to much of the search giant's advertising, stretching back to spots like "Parisian Love" and "Dear Sophie." Those classics tackled fairly universal, big-picture milestones like getting married and having children. This new ad from 72andSunny in Amsterdam (and Backyard director Greg Kohs) gets way more esoteric, focusing on the story of Laurent Aigon.
A French airplane enthusiast, Aigon drew international attention this year for an impressive pet project: replicating the interior of a Boeing 737 cockpit in his son's bedroom, as part of a functioning flight simulator. Apparently, Google was instrumental in helping him along the way, from leading him to the online forum that inspired him to helping him locate the components and piece them together.
As marketing goes, it's smart—a powerful story that illustrates how the company's products aren't just practical tools but can actually make users happy. On some level, though, it also just proves that it's good to be Google: When a company's reason for being is to connect people to all the information in the world, it can eventually start to claim credit for just about anything.
Via Design Taxi.
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(TrendHunter.com) After engaging in over 20 years of Santa-styled self-portraiture, photographer Ed Wheeler decided to take things one step further with his ‘Santa Classics’ exhibit. Wheeler takes a trip…
After spending the last two years at McCann WorldGroup, specifically serving as head of its global creative unit Craft (formerly known as EXP), Fred Schuster is out at the agency, according to sources familiar with the matter. You might remember Schuster from his time at Ogilvy and CEO of its global creative production unit, RedWorks. No word yet if there are plans to replace, but we’ll keep you posted.
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1 Lira.
Advertising Agency: Leo Burnett, Istanbul, Turkey
Creative Directors: Oktar Akin, Emrah Akay
Copywriter: Yavuzhan Gel
Art Director: Caglar Cengiz
Photographer: Candas Arin
Planner: Ismail Seval
(TrendHunter.com) These spectacular Dolce and Gabbana sandals are guaranteed to get you runway-ready or dressed for the red carpet. These extremely elegant cage-inspired platform heels are made from gold leather and…
Century 21 and its agency, Mullen, have been doing some offbeat stuff together lately—pretending to sell Walter White's house on Craigslist; urging Twitter's mascot to upgrade to a bigger birdhouse after the company's IPO. But this new video is truly out there—a Thanksgiving ode to the soporific effects of turkey meat called "Tryptophan Slow Jam." It's available on iTunes, and Century 21 will donate all proceeds from the sales to its philanthropic partner, Easter Seals. It doesn't seem to have much to do with real estate—nor does the #Tryptophan hashtag, which Century 21 is also pushing this week. But hey, amusing content doesn't always have to double as a sales pitch. (Right?)
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Private print publications face competition from state-run dailies and the Internet and are having a hard time finding advertisers and qualified reporters, the editors say.
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A commercial real estate company, Brookfield Office Properties, has started a digital campaign showcasing artists worldwide.
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Even the toughest and the most bad-tempered persons can’t fight the happiness that comes with eating the sweets from Nørregade.
Advertising Agency: LoweFriends, Denmark
Copywriter: Hans-Henrik Langevad
Art Director: Mads Kold
Production Company: Parafilm
Film Director: Michael Toft
Production Company Producer: Julie Mølsgaard
Remember the "map wars" of 2009, when AT&T and Verizon spent a combined $4 billion on ads (and went to court) to claim coverage-area supremacy? Well, it looks like Verizon is firing another round of salvos.
For a new installment of its "Reality Check" campaign, Verizon and McCann New York created a modern art gallery featuring 4G coverage areas offered by competitors AT&T, Sprint and T-Mobile. Visitors are asked to describe what they see, with the point being that few can recognize the illustrations as maps of the United States.
It's a clever gag and not overly aggressive, but will it mark the start of another round of cartography conflict?
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23andMe, the Google-backed DNA analysis company co-founded by Anne Wojcicki, was told by U.S. regulators to halt sales of its main product because it’s being sold without “marketing clearance or approval.”
The Saliva Collection Kit and Personal Genome Service, or PGS, tells users whether they carry a disease, are at risk of a disease and would respond to a drug. Most of the uses fall into the category of a medical device and require Food and Drug Administration approval, the agency told the Mountain View, California-based company in a Nov. 22 letter made public today.
Ms. Wojcicki, who recently separated from her husband, Google co-founder Sergey Brin, started 23andMe about six years ago to help people assess their risk of cancer, heart disease and other medical conditions. Mr. Brin used the saliva kit to determine he had a gene that makes him susceptible to Parkinson’s.
A media storm — a rather confusing media storm — has broken out over a one-week old YouTube video. It pits a Kickstarter-funded toy company against the Beastie Boys. Watch the video at the heart of the battle, then scroll down for the backstory.
GoldieBlox is barely a year old. It was started by Debbie Sterling, a Stanford-educated engineer, through a Kickstarter crowdfunding drive launched on Sept. 18, 2012, that pulled in $285,881 from 5,519 backers. Per Sterling’s Kickstarter pitch:
When I was a little girl, I thought the word, “engineering” was nerdy and intimidating and just for boys. I’ve since learned I was so wrong. Engineers build all the important things we use every day… things that make our lives better. The scary truth is that only 11% of engineers are women and girls start losing interest in science as young as age 8! This is our chance to change that statistic.
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