(TrendHunter.com) The Jalouse October 2013 editorial titled, ‘Billy the Kid’ features modern grunge apparel set against a very rustic and natural outdoor environment.
Featuring model Julia Zimmer…
Employees of ERT, the former state broadcaster, had occupied its headquarters since the government shut it down in June, prompting a political crisis.
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Theme park and movie divisions were up, but television-related businesses reported declines.
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Kohl’s is adding emotional broadcast spots to its holiday mix, in a bid to stand out from the promotional maelstrom of the season.
A year ago, the retailer’s entire campaign, from Interpublic Group of Cos.’ McCann Erickson, New York, featured specific messaging about savings, sales and Kohl’s Cash — coupons earned by spending certain amounts at the retailer — in addition to featuring specific products. Not so this year. A new ad breaking Monday features a couple decorating their elderly neighbor’s apartment for the holidays while she’s out — no mention of sales or Kohl’s Cash to be seen. Set to a sedate cover of Bob Dylan’s “Forever Young,” it tugs at the heartstrings.
Michelle Gass, Kohl’s chief customer officer, said that last year a true brand spot was “missing from the mix. We didn’t have, as part of our advertising, what I would call a pure brand spot that really spoke to the insights and spirit of the holiday and spoke to our emotional connection [with consumers] and values.”
Seems Pepsi MAX’s “Uncle Drew” has still got game.
Taking fourth place on the Viral Video Chart this week is the soda brand’s third installment of the character’s, created and performed by Cleveland Cavalier’s star Kyrie Irving. This time, the trash-talking, quick-dribbling Uncle Drew played by NBA point guard Irving brings old pal Lights (Nate Robinson) along for another round of hoops as he tries “to put the team back together.”
Le photographe anglais Saddington Baynes a travaillé avec l’agence Energy BBDO pour créer ces visuels pour la marque de chewing-gum 5 Gum. Voulant illustrer la force et l’intensité du gout du produit, des iris de femmes sont ici retouchés pour y créer des mises en scène kaléidoscopiques. A découvrir dans la suite.
Together we can change the lives of thousands of women.
By buying our products, you help local institutions who fight against breast cancer.
Advertising Agency: Kevlar, La Paz, Bolivia
Creative Director / Copywriter: Federico Alonso Guzmán
Art Director: Alejandro Sejas Bernal
Illustrators: Adolfo Chipana, Jhoseline Kellemberger
General Mananger: Federico Perez Koester
Acount Mananger: Mariana Fernandez-Davila
To make a career you better choose us.
Advertising Agency: Blumberry GmbH, Berlin, Germany
Creative Director: Nicolas Höfer
Art Director: Christoph Keller, Christin Betge
Copywriter: Margareth Jabczynski
Photographer: Björn Ewers
Account Manager: Stephanie Stegerer
Additional credits: Nelly Sedlanic, Lars Krüger, Yvonne Hechinger, Marie-Christine Götz
Published: November 2013
To make a career you better choose us.
Advertising Agency: Blumberry GmbH, Berlin, Germany
Creative Director: Nicolas Höfer
Art Director: Christoph Keller, Christin Betge
Copywriter: Margareth Jabczynski
Photographer: Björn Ewers
Account Manager: Stephanie Stegerer
Additional credits: Nelly Sedlanic, Lars Krüger, Yvonne Hechinger, Marie-Christine Götz
Published: November 2013
To make a career you better choose us.
Advertising Agency: Blumberry GmbH, Berlin, Germany
Creative Director: Nicolas Höfer
Art Director: Christoph Keller, Christin Betge
Copywriter: Margareth Jabczynski
Photographer: Björn Ewers
Account Manager: Stephanie Stegerer
Additional credits: Nelly Sedlanic, Lars Krüger, Yvonne Hechinger, Marie-Christine Götz
Published: November 2013
(TrendHunter.com) Don’t get me wrong, Apple Computers design every last component so that it’s aesthetically appealing—even the wires and connectors that work with its products. The Coffee Adapter…
GE’s Brilliant Machines are back, and this time, they’ll be performing live in New York’s Union Square next week. Since launch, the advertiser’s campaign, out of BBDO New York, has put the spotlight on famous A.I.’s, including one spot that showed iconic robots from pop culture past come together at a convention and a more recent effort in which GE’s intelligent tech saves Star Trek’s Enterprise. But now, the advertiser is bringing consumers face to face with the real thing with a live performance from the robot band Compressorhead on Tuesday, Nov. 12.
The German outfit features three five-foot-tall robots: drummer Stickboy, bassist Bones and lead/rhythm Fingers. Created from scrap metal, the humanoids move with the help of electro-pneumatics and play music via Midi.
The performance will last from 1:00 p.m. to 8:00 p.m. and throughout, GE will provide charging stations and WiFi for the public, who are free to attend. A livestream feed of the concert will also run on Spotify.
In open testimony before Parliament, the three top intelligence officials in Britain said their ability to keep the country safe had been compromised.
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The alcohol industry has violated its own rules aimed at keeping booze ads away from under-age viewers, government and university researchers allege in a new report.
Beer and liquor marketers have since 2003 pledged to show ads only on TV programs, magazines and web sites where adult viewers dominate the audience. The current standard prohibits ads when under-21 audience exceeds 28.4%. But in 25 of the nation’s largest TV markets, almost one in four alcohol ads violated the voluntary standards, according to researchers from the Center on Alcohol Marketing and Youth at the Johns Hopkins Bloomberg School of Public Health, known as CAMY, and the Centers for Disease Control and Prevention.
The “results of this evaluation suggest that the alcohol industry has not consistently met its 2003 self-regulatory standards,” according to the study, which is published in CDC’s Morbidity and Mortality Weekly Report for Nov. 8.
Já discutimos bastante aqui no B9 sobre o limite das pegadinhas publicitárias, pois muito tem sido feito recentemente em nome de surpreender, assustar e até mesmo constranger as pessoas para, posteriormente, viralizar na internet. Se são ações reais ou inventadas, isso é outra discussão.
A St. John resolveu tirar sarro desses absurdos da publicidade, e em três vídeos diferentes parodiam as ideias de jerico das agências. Tem roubo de bebês, sequestros e assaltos, sempre pensando no conceito de “proporcionar aos consumidores uma experiência inesquecível”.
O problema é que, pelos comentários no YouTube, muita gente está acreditando nessas ações. Provavelmente é essa a intenção.
Post originalmente publicado no Brainstorm #9
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“Get closer.”
Advertising Agency: DDB, Colombia
O Comitê Organizador revelou hoje os pictogramas que serão utilizados nos Jogos Olímpicos Rio 2016. São 64 no total, cada um identificando um esporte, sendo 41 da Olimpíada e 23 da Paralimpíada.
Os ícones seguem a tipografia dos Jogos, revelada no ano passado, mantendo o estilo com linhas de traço único, inspiradas por marcos do Rio de Janeiro. A criação é do estúdio Dalton Maag.
O uso destes símbolos, os chamados pictos, datam de 1948, nas Olimpíadas de Londres, e foram evoluindo até as formas marcantes criadas atualmente. Confira o conjunto que será utilizado no Rio em detalhes no site do evento: rio2016.com/pictos
Post originalmente publicado no Brainstorm #9
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Avec cette nouvelle série Path, le photographe et artiste Mark Dorf nous dévoile son interprétation du langage digitale et de la technologie face à la nature. Illustrant une comparaison de langage, ces créations photographiques retouchées du plus bel effet sont à découvrir en détails dans la suite de l’article.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
